Dispelling 3 Digital Transformation Myths
What is Digital Transformation
Digital transformation is the rapid, mindful transformation of business processes, activities, services, and products in order to take advantage of new and changing digital technologies and trends.
The key word here is “mindful”. Without a clear, well-planned strategy, any digital transformation efforts will fail. The first step towards this magical strategy is truly understanding what is and isn’t involved in digital transformation. Here are three common myths and what they should say instead.
Digital Transformation Myth #1- “Everything can be fixed with more technology.”
I get it. The name does imply that this is all about digital and tech. But it’s not that simple. It’s all about transforming how you think about customers, products, services, structures, business models, and internal culture. Technology changes society. And society, in turn, impacts the evolution of technology. As designers, creators, and business people, society impacts business. Our users come from the society. As society changes, so does the way we do business. And all of this is instigated by technology. But it is not a band-aid to slap on a business problem and call it good.
Reality- “Technology is a tool to enable the transformation of a business.”
Digital Transformation Myth #2- “DT is the solution for everyone.”
There is no such thing as a “one-size-fits-all” in business. Digital transformation is, by definition, a disruptive process. It isn’t risk-free. As the saying goes, “If it ain’t broke, don’t fix it.” As exciting as we all are about digital transformation, it might not be the right timing for your business. You must weigh the risks and potential benefits and decide how to proceed.
Digital transformation also looks different for different companies as well. What works for one may not work for others. Different industries will experience digital transformation differently. Even within your industry, your specific experiences, users, and internal environment will affect how you apply DT.
Reality- “Digital transformation is the solution for companies looking to change the way they operate in order to continue advancing in a digitalized society.”
Digital Transformation Myth #3- “DT is for the IT guys, not for the leaders.”
In order for digital transformation to be effective, it has to touch all aspects of a company. Leadership definitely isn’t immune. Not only do leaders need to continually support the transformation efforts in order for them to succeed, they need to get involved with their public.
People don’t want anonymous corporations with anonymous rich CEOs. They want to know who they’re giving money to. And one way to achieve that is by getting involved with your company’s digital transformation. Lead the company to change. Go on social media and talk to people. This way, you get a feel for the real world of your users and they get a feel for who you are and the ideas you have. Like we said before, business relies on society. The only way to know your society is to be involved in it.
Reality- “Digital transformation involves everyone from the top to the bottom.”
Without understanding exactly what you’re getting your business into, your efforts will fall apart. Investing in solid research, planning, and strategy are necessary steps for your digital transformation efforts. Ignore the digital transformation myths and focus on what your organization needs to do.
Pixel506 is a digital marketing company that believes in the intersection of quality writing, design, and technology. Together, these three major components create some of the best digital marketing and content marketing campaigns that bring about the kind of leads and conversions that boost ROI and bring real growth to your company.