Opinion: 10 Well-Crafted Comments Beat 100 Generic Comment Blasts

The Do's and Dont's of Social Media Comments

Any engagement is good engagement

If we are talking social media algorithms, then the above statement is true. Any time people are viewing, liking, clicking, commenting, and sharing on any of your posts, it is a good thing.

Not only does it appear good to others who come across your posts, but the algorithm will favor you. Both Facebook and Instagram reward posts with a lot of organic engagement. By reward, we mean your followers and others will be more likely to see your posts if you have a history of good engagement.

But that is talking about how other’s comments on your posts benefit you. We want to look about the rewards you can get by commenting on other’s posts.

Examples of unhelpful and unrewarding comments

At first, we were going to call this section “examples of bad comments”, but then we thought about it and decided that wouldn’t be accurate. A truly bad comment is one that is “trolling” or attempting to get a rise out of you. It is a negative comment. It is a comment that might even drive people away from your post.

What we are talking about are unhelpful comments. Here’s a list from our actual social media:

  1. A good one ✌
  2. Nice! ✌
  3. 😄😄
  4. 🐙
  5. Great!
  6. Amazing post
  7. Hi! Observe my profile ASAP!
  8. Cool now check my profile!
  9. #photooftheday
  10. Pretty picture
  11. Lovely photos
  12. Great business idea
  13. Ahahahaha 😆

Disclaimer: I repeat, we appreciate all the comments we get, but we also want to give an example of the kinds of comments that get us to actually check out your profile and the kind we just respond to with “thanks”.

Why these comments are unhelpful and unrewarding

First of all, to define unrewarding: A comment that doesn’t get you anything in return. On the other hand, a rewarding comment would be one that inspires the comentee to click on your profile, peruse your content, and give you a follow.

Comments 1-7

These comments are not bad at all. But they are less-than-helpful to me because there’s nothing to respond to. They don’t mention anything in the actual post and don’t start a conversation. They are unhelpful for you because they don’t make me visit your profile. People usually don’t go out of their way to visit other’s profiles unless they are offered something in return, such as the promise of good content. Show that in your comment, and we’ll click.

We just know that a high percentage of these comments, at least in our industry, are click bait. This means that the commenter doesn’t really mean the praise, but is trying to get you to click on their profile. Needless to say, we usually don’t bite.

Comments 8 – 9

I guess kudos for putting in the effort and trying to get your brand out? It’s just…it doesn’t work. When I see this comment, I spend about ⅕ of a second appreciating how you put yourself out there. But I don’t click. If you want someone to click, you have to show them right then and there that it is worth clicking. And you do that by putting in a little more effort. We never said it was easy.

Comments 10 – 14

These comments really bother us. Why, you ask, they look perfectly fine. You know why? Because they are blatantly putting in 0 effort. We know this because those comments had nothing to do with the post they commented on.

“Nice photos?” That would be appropriate if the post were actually a photo. Most of our posts are graphics or animations. “Great business idea?” Wonderful, if we were actually sharing a business idea. That wasn’t the case. “Ahahaha” I don’t understand if there was absolutely nothing comedic about the post.

You can almost immediately tell when someone has one phrase that they copy and paste into every post they find. Or, even worse, they’ve rigged up a way to automatically comment on every post that shows up under a certain hashtag. Two words: Instant. Spam.

The helpful and rewarding way to comment on posts

Put effort into it. Actually read the post you’re commenting on. Make a comment that is about that topic specifically. Here’s some ideas for how you can comment:

  • With curiosity
    • Post a question or speculation based on the original content.
  • With intelligence
    • Add to the content with your own opinions or thoughts.
  • With respect
    • Take a look at their profile and make a comment specific to what they do i.e. “love your marketing infographics” or “these quotes inspire me.”
  • With something constructive
    • Make a comment about the topic, but based on your experience. Build on the topic. Start a conversation.
  • With constructive, respectful criticism
    • If you do disagree with what they are saying, then say it, but be sure to do it in a way that is obviously not fighting, but more like adding to the conversation.

What good comments look like

  • Nice mockups! Do you use any ux or design thinking tools when designing?
  • What kind of content would you consider your email marketing to be?
  • Important idea, but hard to execute well without people who understand those local networks.
  • Good advice…Any tips for making that plan? We dive pretty deep into UX research and tools like those with design thinking to get to know our target audience.
  • We always say it: great UX = great SEO

These are longer comments. They take longer to craft. But just like wine, what takes longer to finish is better. These kinds of comments are how you start conversations. And what is the point of social media if it isn’t to start conversations?

I can also say that, since we started wielding these kinds of comments, we’ve gotten more likes, follows, and engagement.

Now get on with your commenting and go build an empire.

About Pixel506

Pixel506 is a digital marketing company that believes in the intersection of quality writing, design, and technology. Together, these three major components create some of the best digital marketing and content marketing campaigns that bring about the kind of leads and conversions that boost ROI and bring real growth to your company.