If you are looking to reach more people and increase brand engagement, then you need to market on Facebook. Of all the social media platforms, Facebook is one of the most natural places for marketing.
Why should you care so much about Facebook?
Number of active Facebook users worldwide
Number of Facebook users that visit every single day
Average amount of time Facebook users spend per day on the site
The maximum degrees of separation between every single user on Facebook
The percentage of Facebook users who have attended college
The percentage of users who regularly engage with brands on Facebook
There are a lot of people on Facebook. It is a prime spot for reaching countless potential customers who wouldn’t have found your website just by searching for it. These are people who are spending a lot of time browsing Facebook.
Why do people login to Facebook so often?
A lot of people login so often because they are bored or because they have time to spare. They are looking for interesting content. They want to be distracted. They want to learn something or be entertained.
This is a wonderful opportunity for companies. Rarely do you find users so willing to donate their time, attention, and “likes” than on this platform.
How do your efforts turn into real leads?
There are two ways your efforts on Facebook can turn into qualified leads.
People find you on Facebook, get interested in your product or services, check out your website, and contact you.
People who may have heard of you from a reference or found your website will check out your social media to see how legit you are and become even more interested.
This second point is becoming more and more common among younger generations. New professionals, college students, and millennials in general won’t make a purchasing decision until they have checked out social media. If a company has a weak, or even worse, no presence on social media, they will be passed up for companies that are clearly making a strong effort.
And it’s not just younger generations. 84% of those aged 30 to 49, 72% of those aged 50 to 64, and 62% of those aged 65 and older are using Facebook. These audiences are looking for quality, informative, and helpful content to help them make decisions, or at least to funnel them onto a website.
If you are looking to increase your customer pool and show people what your brand means, then you can’t ignore Facebook. Learn about how to master marketing on Facebook like a pro in the following post.