Inbound marketing vs outbound marketing is a hot topic these days. Everyone wants to get more customers and no one wants to spend a fortune to do it. So what’s the difference between these two marketing methods?
What is Outbound Marketing? AKA Traditional Marketing
Outbound marketing is where most companies dedicate most of their marketing resources, and consists of email spamming, telemarketing, commercials and other ads.
What is Inbound Marketing? AKA Digital Marketing
Inbound marketing is where you make yourself valuable to people who already interested in your industry through content marketing, search engine optimization (SEO), and social media.
Inbound Marketing vs Outbound Marketing
Marketers tend to spend 90% of their budget on outbound marketing and 10% on inbound marketing.
Traditional marketing generates leads by trying to convince you that you want their product or service when you might not even be the target audience, wasting your time and their resources. Inbound marketing uses social media to specifically reach people in their target audience. It prioritizes SEO to reach people who are already interested in your area. It uses content marketing to actually help people as a way of earning trust and converting them.
Traditional outbound marketing definition isn’t going away. But it’s also definitely worth it to devote more of your marketing resources to inbound marketing.
- Reach specific strategic audiences where they are (social media).
- Improve your SEO to reach people already interested in what you offer.
- Invest in content marketing to earn trust by offering tips and advice.
- Devote more time, resources, and money into inbound marketing.