Hopefully you now understand the importance of integrating user experience into your strategy, design, and development processes. But now it raises one important question.
Who will lead your UX efforts?
You have to decide whether to recruit members of your team internally or hire an external team.
While it may seem easy to assign this to someone in your office who’s already working for you, there are some disadvantages to recruiting internally.
- Your staff may not have the time to dedicate to user experience. Outside teams are dedicated to UX and aren’t jumping back and forth between different tasks like internal staff have to.
- They might be too close to the company. An outside team has an outside perspective, which is often a more honest perspective to see what needs to change.
When making the decision to go internal or external with your UX efforts, you have to think about what is best for your project. Make sure that whoever you choose has the time, perspective, understanding, and track record to find maximum success with UX integration.