Video content is becoming more and more popular these days. If you scroll through Facebook, you’ll see the majority of content, especially from companies and organizations, is in video form. You want to get started with your own videos, but you don’t know how to start. What kinds of video content can I create?
Video content can go three different ways- posed, impromptu, and how to videos.
Benefits: Posed videos are ones where you write out a script and set up a location. These videos are great for explaining how things work, defining things, or showing an interview or panel. They are great for these more complex explanations because you can go back and edit the video for clarity and continuity. You can also edit graphics over the video that helps with understanding.
Channels: Posed videos are best when posted first to YouTube, and later to other channels like Facebook. You can also include them in your website to give a more personal, yet formal, feel.
Drawbacks: Posed videos can feel stiff, especially if the speaker isn’t comfortable being recorded, or talking from a script. You also have to be really careful that they aren’t boring.
Benefits: These are the videos that look like someone just picked up their phone and started filming. These are becoming more and more popular these days, especially by notable video influencers like Gary Vee and Grant Cardone. The great thing about these videos is the super personal, almost like face-to-face, nature of them. They are perfect for talking about your opinions on something, reminding people to check something out, or promoting a specific brand or service.
Channels: Impromptu videos are most common on channels like Instagram, Instagram Live Stories, and Facebook. You can also upload them to YouTube for a more permanent source.
Drawbacks: These videos need to be short and sweet. People are usually only half paying attention to these videos, since they are busy on social media and might not have a lot of time.
I am talking about the recently trendy videos where people cook something, make something, or explain something using their hands and props. People’s faces are almost never shown in these videos and any audio is usually dubbed over or excluded entirely. These videos work best when you want to show how to do something, as in the case of Tasty and similar brands. They also work well when someone is drawing or writing on a surface like a whiteboard in order to explain something.
Channels: Most of these videos are posted first to YouTube, then linked to Facebook.
Drawbacks: You need to be really organized in order to successfully execute this video strategy. You need a high quality video recorder and a plan of what you are going to do.
You must know your audience- what content they like, where they frequent, and how formal or fun you should be. And you should think about what resources you have available and how good you are with those resources. Nothing makes us cringe more than obviously poorly filmed videos. Once you have a list of topics and characteristics of your audience, you can find the right match.
Why choose just one?
Mix and match for different kinds of topics and audiences! Video as a great, engaging way to communicate with our audiences. Have fun with it! Experiment! But you just have to get started.
Video Content Takeaways
- Posed Videos: More formal. Used for clear explanations.
- Impromptu Videos: More casual. Used for opinions and promotions.
- How To Videos: More fun. Used for instructions and DIY content.