You’re working on your content marketing strategy. You know your industry and what you want to talk about, but now you have to decide, do you make content in the form of video or blog?
I’ll start out by saying that you don’t have to decide on or the other. Both are great, but they are different. Let’s think about the business benefits and drawbacks of each.
The number one great thing about videos is that they get great engagement on social media. They are eye-catching and there are ways to make them automatically play on some platforms. This means that you have a few seconds at the beginning of the video to get people’s attention and convince them to continue watching.
Videos are also easier for people to consume. They don’t have to click any links or be redirected to other pages in order to get the message. People tend to chose the easiest path, so you want to make it simple for them.
Videos are also a lot more personal than written content. Articles can be written by anyone, or even stolen from other sites on the internet, but with videos, you know exactly who is talking to you.
The drawback with videos is that they take time to plan, produce, and edit. You either have to make lots of takes or be ok showing your mistakes to your audience.
The irony of this article is that it is, in fact, a piece of written content and I’ve just written three paragraphs about how great video content is. The main benefit of written content is your ability to explain things more in depth. People aren’t going to remember very much from a video, but if you write it down, it is much easier to save and come back to later.
Written content also does great stuff for the visibility of your website. Google, and other search engines, reward your website for adding new, valuable content regularly. If you make content related to your field, then your website will naturally be easier to find when people look for keywords related to your field.
Your website will also look better with a blog. If you want people to continue to come back to your website, and therefore increase your opportunity to get them to buy, then a blog is the way to go.
The drawback of blogs are actually getting people to read them. They can also be a long game. You need some solid strategy and a great writer in order to find the best way to gain readers and keep them reading.
So, Video or Blog?
Since both are great for different reasons, then why not do both? Just make sure you design your strategy around it and keep it up. You might not see result right away, but you have to keep doing it or you will never see results.
How can Pixel506 help you?
We can help you with your strategy, with your video production, with your content writing. Just send us a message and we’d love to help you out.
- Videos: Eye-catching. Easy to watch. Personal.
- Blog: Easy to explain. Memorable. Great for SEO.