NYU Tandon

Need:

NYU Tandon School of Engineering needed to increase their brand awareness globally in order to increase their recruitment numbers for certain higher education degrees with campaigns focused on reaching and educating prospective students.


Solution:

We created digital ad campaigns that included various digital components focused on reaching prospective students, educating them on the degrees, improving the user experience of the user journey, and converting. We set up all campaigns based on analytics, allowing for real-time optimization. The first campaign resulted in over 1,000 applicants and over 10,000 requests for more information.

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