NYU Tandom

The New York University Tandon School of Engineering is the engineering and applied Science School of New York University.

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The Challenge

NYU needed to bring life to a new vision for their incubator’s ecosystem. The endeavor presented two challenges: the first was to create a brand they could unite all NYU incubators under; the second was to build a platform (in the form of a website) where visitors could access all information regarding NYU’s incubator system.

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The Solution

To understand the whole ecosystem, we set ourselves the task of mapping the entire startup industry - from early-stage accelerators, venture capital, to incubators. We delivered a newly designed brand, including logo and brand architecture, that offers a unique perspective for each incubator yet unites them under the single brand of Future Labs. We also built a friendly user-centric website that gives visitors access to NYU’s incubator system.

Branding

Scope of Work

Identity + Positioning
Visual Language + Art Direction
Design Production + Execution
Brand Messaging + Brand Guidelines
Playbooks + Campaign Development

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