The Design Thinking process is an iterative methodology with the goal of finding and solving user’s pains and problems. This process involves the following phases, as you can see in the infographic or read below. Each phase uses diverse tools to generate insights and ideas that will pass on to the next phase of the process to create more ideas. Here’s what it looks like:
Design Thinking uses a series of tools such as interviews and surveys to detect user’s pains and needs. This is the first stage so that everything that follows it built on this foundation of the user’s needs. There are thousands of tools out there, but you must select them according to your project’s needs.
Once you have detected your user’s pains and needs, you need to define a Problem Statement or Point of View that must be followed during the next phases. This part of the process is important in order to propose a valuable solution for your users.
For Ideation sessions the team may choose from another range of tools, from brainstorming to story-boarding, in order to plan how to solve their user’s problems. It’s up to the team to select the tools that will let them generate as many ideas as they can in an appropriate amount of time.
The team selects the most powerful ideas of the ideation sessions to be prototyped and tested. Prototypes can be physical or digital, but you should always conduct tests with your end-users in mind.
Once you have tested the prototype over and over again, you create a final version. Then all you have to do is prepare to be implemented and launched into the market. And since the Design Thinking process is iterative, you repeat any or all steps as often as necessary until you have a final product that your user loves and that you can be proud of.