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CHALLENGE

How did a Single Law Firm Clean Up at the AM Law Global Website Report Awards?

They hired Pixel506. We’re a smart, boutique software agency that not only understands software but also merges technologies like UX (user experience) with cohesive branding strategies and business acumen.

Tell us your challenge

SOLUTION

“Starting in 2018 MWE Contacted Pixel506 to Help Them Create a Web Platform that Would Incorporate the Law Firm’s New Branding Strategy.”

For over 9-months Pixel had a dedicated team of engineers, user experience and content experts, who worked closely with MWE building a website strategy and platform with a unique approach. MWE released its new website that was built for scale with secure infrastructure, and was also notably geo-specific in its content across 18 countries and in 5 languages.
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RESULTS

Pixel Created a Structure that Focused on People First for MWE.

We took a look at the amazing array of backgrounds and specialties that created the legal teams at MWE and decided to showcase them as the backbone of the company. This approach created a feeling of trust, intimacy, and personalization within the complex legal system.
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Strategy

01

Clear User Experience

Strategy based on search.

02

Brand Positioning

In relation to its people, services, and thought leaders.

03

Content-first Strategy

Strategy, using existing content to take advantage of the influence of publications.

04

Brand Personification

Through ‘Human Interaction’, using images and information that generated empathy, community and a sense of belonging.

05

Approachable

Showcase individual attorneys to make the firm approachable.

06

AWS Infrastructure

Creation of an AWS infrastructure that will allow continuous integration and delivery for years to come.

07

Mobile Optimization

Optimization for Mobile..

08

SEO Optimization

For large scale publishing and distribution.

“Combining our personal passion with industry and legal prowess to deliver for you every day.”

Recognitions

01

Best Ranked Legal Site in the U.S.

Top Ranked Legal Site in the U.S.- AM Law Global Website Report.

02

Searchability

The site was recognized for its outstanding site search, professional profiles and mobile convenience.

03

UX/UI

We re-organized existing content to create a user-friendly, easily navigatable UX/UI experience.

04

Infrastructure

Created through ‘human interaction’ and used images and information that created empathy, community and a sense of belonging within the firm and its clients.

05

Content Structure

Showcased individual attorneys to make the firm personable and approachable

06

Search Engine Optimization

Created an AWS infrastructure that will allow for continuous integration and delivery for years to come.

07

Showcasing Lawyers

We approached the site as an opportunity to showcase the talented individuals who work at MWE. Optimization for Mobile.

08

Built for Scale Using CICD

We employed continuous integration and continuous delivery techniques.

RESULTS

Pixel and MWE Have Continued Their Working Relationship

Pixel has become an extension of their team, still working together on a daily basis. We are proud of the work we’ve created with MWE and we are honored and humbled by the recognition this project has received.
Let’s Talk

We want to hear from you

What are you interested in?

info@pixel506.com

+1 (646) 284 682

+1 (646) 284 6818