Analysis + Strategy
We begin with a thorough analysis of the organization, the objectives of the project and the market; we proceed with the appropriate creative strategy.
Let's get this straight: if you think user experience (UX) starts and stops with design, then you are not getting the most out of UX. In fact, you might be setting your user experience endeavor up for failure.
Before you can even lift a finger to start designing and developing a UX product/system, you must know your user. There's no way to get around it. If you don't utilize user research before designing, then you run the risk of creating something that the users don't need or like. And then you've just wasted time and resources and have to start over again.
by the Pixel506 team