10 Benefits of Improving User Experience (and How to Improve Yours)
These days, user experience (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world? If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read ‘What Is User Experience?’ before proceeding with this article.