Shiru
Pixel506 brought all the right ingredients to cook up an attractive, intuitive site.
Industry Context
The plant-based industry has surged in popularity in recent years.
The global plant-based foods market is expected to grow by $21.46 billion during 2022-2026, accelerating at a compound annual growth rate of 12.25% during the forecast period.
Shiru is a highly innovative biotech company that leverages machine learning, bioinformatics, and precision fermentation to identify and create functional, sustainable ingredients for the plant-based industry-but their website did not reflect that.
The three main issues with their website were related to:
01
Design
02
Messaging
03
User Experience
Shiru
First steps included an inventory of Shiru’s existing website and a series of interviews with their team.
“I would like to thank you so much for the amazing website we launched. We are receiving incredible feedback from both internal and external users. Honestly, we are so proud of what has been achieved, and doubly so as we know how much work was involved. I have been extremely impressed with the quality of work of the whole Pixel team and it has been a pleasure working with you.”
Julian Lewis
VP of Business Development
This strategy and its implementation were so successful that MWE swooped up the majority of the categories including the overall title of #1 Global Legal Website for 2020.
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