What is Content Creation and Management?
Content creation and management is the production of content that will spark interest in your brand and drive traffic and leads to your business with written content, infographics, video, audio or another format. Content creation also offers the opportunity to establish your expertise in an area, share knowledge and connect with your target audience. Content marketing and sharing of information can make a brand stand out from its competitors. Content management is the strategy and organization of content to maximize its impact and connection to a target audience.