How AI Works in PPC in 2024
The landscape of Pay-Per-Click (PPC) advertising has been transformed by the integration of artificial intelligence (AI). In 2024, AI plays a pivotal role in enhancing the efficiency and effectiveness of PPC campaigns. From automating mundane tasks to optimizing complex strategies, AI is reshaping the way businesses approach online advertising. In this comprehensive guide, we'll explore how AI works in PPC in 2024 and highlight the top seven AI strategies to leverage for your campaigns.