Insights

In 2024, AI is revolutionizing the way we approach PPC advertising. Whether you're looking to boost conversions or reach new audiences, these top seven AI strategies are designed to make your campaigns smarter, more efficient, and incredibly effective.

The landscape of Pay-Per-Click (PPC) advertising has been transformed by the integration of artificial intelligence (AI). In 2024, AI plays a pivotal role in enhancing the efficiency and effectiveness of PPC campaigns. From automating mundane tasks to optimizing complex strategies, AI is reshaping the way businesses approach online advertising. In this comprehensive guide, we'll explore how AI works in PPC in 2024 and highlight the top seven AI strategies to leverage for your campaigns.

In the rapidly evolving field of UX/UI design, ethical considerations have become increasingly important. As designers, our work directly impacts users' experiences, behaviors, and decisions. Incorporating ethical principles into our design process is crucial not only for creating user-friendly interfaces but also for fostering trust, inclusivity, and social responsibility. 

In today's fast-paced digital world, users demand efficient and enjoyable experiences when interacting with websites and mobile apps. Simplifying interfaces has become a crucial aspect of user experience (UX) design, aiming to create products that are not only functional but also visually appealing. 

Hey there! Ever wondered how some ads seem to know exactly what you are thinking about, and you need right when you need it? Well, that's the magic of hyper-contextual personalization, supercharged by generative AI. Let's dive into this game-changing technology and see how it can take your ad creation to the next level. Bear with us!

We are constantly filling out forms in any interface that we encounter. As users, we don’t give them much thought, except when they are confusing or unnecessarily long. As designers, it’s our duty to make forms so seamless that users don’t give a second thought to filling them out.

Gamification in UX design refers to the integration of game elements and mechanics into non-game environments, such as websites and mobile apps, this helps to boost user engagement and motivation. By applying techniques typically found in games, designers can create more compelling and interactive experiences that encourage users to return and interact more frequently with the site or app.

So, you have an amazing new digital marketing campaign in the works. But before you hit "launch" and release it on the internet, let's take a moment to prepare and plan.

As designers, wireframes are easy to understand and picture in our minds. We can envision what something might look like; but we also know most of our clients or stakeholders can find it hard to conceptualize a wireframe. It is at times confusing with no feel or dimension, it doesn’t have colors and its functionalities must be imagined. 

Have you ever felt like you're shouting into the void with your ads? Well, fret no more. Remarketing campaigns are here to be your secret weapon. Studies show that remarketing can boost brand recall by a whopping 80%—it's practically magic. 

Learning how to work with auto layout and components in Figma is key to saving time and effort on projects. These tools help designers and developers create flexible user interfaces, ensuring that components adjust well across different screens sizes.

Imagine having a creative partner who can create valuable ads using just a URL. This is now possible with Gemini, the new AI tool in Google Ads.

In today's technological age, your website's efficiency is crucial for a good user experience. Google's Core Web Vitals are important factors for a web page's user experience. Here are five critical insights about CWV that every website owner should know:

Figma is an incredible tool for UI/UX design because it encompasses everything we might need, from research and data collection to wireframes and animations. The fact that they are constantly updating the application to meet user needs makes it easier to use gradually, but not quickly enough, which is where the existence of plugins is immensely helpful. Here, we present three plugins that will make your design process much more productive.

Are you ready to ramp up your online ad game and reach more potential customers on their mobile devices? Let’s dive into three quick and friendly tips to optimize your ads for mobile users.

In today's digital era, it is safe to say that mobile screens are the dominant medium for internet usage. Applying a mobile-first approach will help designers prioritize the most critical content for their app or website. It also enables them to create products that meet essential needs and functionalities by ensuring user-friendly tools.

Here are three essential tips to prioritize mobile-first design in your design process:

Sometimes when you are optimizing your PPC campaigns on Google Ads you may focus only on keywords and their performance. But a search campaign is much more than just keywords. It is time to shift our perspective so let us dive with us how to improve your PPC search campaigns beyond keywords.

Navigating Search Engine Results Pages (SERPs) can be daunting, especially when aiming for precise data from various regions without using a VPN. Valentin.app offers a streamlined solution for this by providing easy access to both local and international SERPs.

As much as UI/UX design is aided by artificial intelligence and data, a product's end users are humans, who vary in preferences, expectations and desires. That's why before a product’s release it is good practice to invite actual humans to test it and offer their feedback. This process is called user testing. User testing enables designers to see how actual users will interact with a product in real life. This is a moment where we as designers learn if the product in progress has the right solutions or if it's necessary to backtrack and consider something new.

Are you confident that your SEO audit has caught everything? "Did Your SEO Audit Catch That? 5 Hidden Pitfalls to Avoid" dives into some often-overlooked issues that can significantly impact your site's performance. 
We explore how to identify and resolve these hidden pitfalls using tools like Screaming Frog, Ahrefs, and Semrush. 

We know the transition from Google Analytics (UA) to Google Analytics 4 (GA4) may have been overwhelming, and you may wonder how to configure specific external link clicks without Google Tag Manager; and is there an uncomplicated way to do it? If so, we are here to save the day!

With the rise of artificial intelligence and product launches such as Oculus and Apple Vision Pro, virtual reality (VR) is expected to become highly integrated into daily life. The global virtual reality market is, according to Grandview Resarch expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2023 to 2030.

With such growth figures projected, a demand for designers who know how to work within the VR sphere will follow. UI/UX designers are uniquely poised to fill these openings. If you’re ready to start to work in the VR field, you’ll want to familiarize yourself with these top three software tools.

Imagine it’s a snowy December morning, and you’re ready to tackle your latest Google Ads campaigns. Just as you’re about to dive in, you notice—surprise!—Google Ads has a whole new look. It might seem overwhelming at first, but don’t worry. We’ve got a quick guide to help you navigate this fresh interface with ease. Let’s get you up to speed so you can keep your campaigns running smoothly.

Improving your website's visibility on search engines doesn't have to be daunting. In this guide, we streamline the keyword research process, making it accessible and effective. We've outlined three essential steps to boost your SEO strategy and stand out online.  

Have you ever found yourself hitting a creative wall? Well, fear not! Enter Chat GPT – not as a replacement for your creativity but as your trusty sidekick, ready to lend a hand when you need it the most. Think of Chat GPT as that insightful colleague who jumps in with fresh ideas and suggestions, making content creation a collaborative effort that blends the power of technology with the uniqueness of your human touch. 

This time, we share some tips that have helped Pixel506’s designers get ahead while learning to prototype on Figma. We build prototypes for different purposes: presenting realistic designs to clients, user testing, or communicating ideas to developers. Prototypes allow people to engage, experience, and understand how a design will function in real life.

An AI era dawned in 2023, a revolutionary wave transforming the advertising landscape. In this article, we will explore three indispensable tips to make the best of all artificial intelligence has to offer when it comes to your advertising strategies. Discover the cutting-edge insights that will empower you to enhance your ads and stay ahead in this dynamic digital age.

2024 is just around the corner, and the good news is that you don't have to wait to get a head start. You can implement these 5 PPC improvements right now!

In today's fiercely competitive online landscape, creating landing pages that truly resonate with your audience is the key to success. This comprehensive guide is your trusted companion on the journey to crafting landing pages that not only meet but exceed your goals. We'll start by helping you pinpoint those crucial objectives, followed by tailoring your landing page to connect with the right audience on a personal level. You'll discover the art of artfully communicating your unique value proposition, all while incorporating design elements that captivate and engage your visitors.

In recent years, Progressive Web Apps (PWAs) have gained popularity due to their benefits in terms of accessibility, speed, and engagement. With PWA software development, businesses can offer a mobile experience that functions like an app, without needing to install or download anything onto your device. In this article, we'll explain what PWAs are, how they work, and how they can benefit your business.  

Writing for marketing and writing for user experience (UX) are two distinct types of writing that serve different ends. They are often confused because they both work with the written word and are communication skills. This is not to say that there’s never overlap or complementary confluences, but mostly they’re two very separate styles of writing.   

Each style of writing can be defined and dissected according to its purpose or goal. Below we’ve outlined the main processes in writing for UX vs marketing writing.

What outcomes do you aim to achieve through your marketing campaigns? How you respond to that question will likely determine whether you favor brand marketing techniques or performance marketing. In this article, we'll look at the similarities and differences between these two marketing concepts. We'll also explain how your business can best utilize them to propel growth and success. 

As we navigate the ever-evolving landscape of digital marketing and SEO, the value of innovative tools cannot be overstated. Whether striving for better audience engagement or superior SEO insights, the right free tools can be game changers. This article explores six resources that could revolutionize your digital strategy.

In today's rapidly evolving digital landscape, data has become the lifeblood of decision-making. But raw data alone is not enough to drive meaningful insights and engage audiences. Enter the world of data storytelling and buttonless user interfaces, two powerful trends that reshape the way we interact with information.  

Rumors are swirling about potential tweaks to Google's search ranking algorithm for May 2023. It all began in early May—reports of similar fluctuations on the 10th, 17th, and 22nd. Despite the frequency of these alleged updates, an air of mystery remains. Even popular Google rank-checking tools need to be made aware of the change. 

Edge Computing is a distributed computing paradigm that brings computation and data storage closer to the location where it is needed, typically at the "edge" of the network (including devices such as sensors, smartphones, and other Internet of Things (IoT) devices). Edge Intelligence architecture is a design framework that performs intelligent processing of this data and is commonly used to enable real-time decision-making and reduce the need for centralized processing and storage. Processing data at the edge of the network, closer to where data is generated, has multiple benefits. For example, it reduces latency, improves performance, and enables more efficient use of network resources.

Pixel506 is proud to celebrate International Girls in ICT Day on Thursday, April 27th. This day aims to raise awareness about the underrepresentation of women in Information and Communication Technologies (ICT). It also aims to encourage more girls and women to pursue careers in this field. 

This article highlights the importance of women in the ICT industry. It also features some of our exceptionally talented female team members creating positive impacts for our company and clients.

Google Analytics 4 (GA4) is the latest iteration of Google Analytics, offering new features and updates to help businesses gain insights into their website and obtain more accurate measurements. However, transitioning to GA4 can be challenging, particularly if you are accustomed to the older version of Google Analytics. In this article, we'll provide you with a 6-step checklist to make the transition to GA4 seamlessly.

As the world's most widely used search engine, Google is constantly updating its search algorithm. While these updates are necessary to improve the user experience, they can impact website ranking and the visibility of businesses online. 

Staying on top of Google's algorithm updates is daunting but essential to stay competitive. In this article, we will explore some of the most recent Google Algorithm updates and discuss their implications for businesses.

If you're looking to improve your UI/UX design process and deliver an exceptional user experience, combining the power of ChatGPT with a professional UI/UX design company can yield impressive results. By utilizing the insights offered by ChatGPT, you can streamline your workflow and gain valuable insights into your user base. 

In this article, we'll delve into the benefits of leveraging ChatGPT alongside a professional UI/UX design team, and how this combination can take your design process to the next level. 

In today's fast-paced business world, companies need to leverage the latest technologies to stay competitive. Two technologies that are making a significant impact on businesses are cloud-native computing and natural language processing (NLP). In this post, we will look at how these technologies can work together to create an immediate ROI for businesses. We'll explore their benefits as well.

In today's digital landscape, staying ahead of the curve is more critical than ever. To maximize the potential of ChatGPT, leveraging powerful tools is essential. These tools can empower you to unlock the full capabilities of ChatGPT, enabling you to gain a competitive edge and stay ahead of the game. Don't let your business fall behind, read on to explore the ultimate toolkit and let us equip you to succeed with ChatGPT.

The digital analytics world is constantly changing. It is essential for businesses to succeed online. They must stay up to date and be willing to adapt. Google Analytics 4 (GA4) has recently been introduced. It has many new features and capabilities. This shift in understanding user behavior provides new possibilities. However, it also raises questions and uncertainties that require clear guidance. That's where we come in.

Natural Language Processing (NLP) is revolutionizing the way computers interact with human language. It's the bridge between humans and computers that enables them to understand and generate human language. In this post, we'll introduce you to the exciting world of NLP. We will cover the basics and more advanced topics. We will also explain how NLP is being used in real-world applications, and what the benefits are.

Cloud-native computing is transforming business operations and enabling them to be more responsive to the changing needs of their customers. Companies can build and deploy applications more quickly, and easily scale up or down to meet changing demand. In addition, cloud-native computing provides businesses with greater cost efficiency and improved security. This makes it a valuable consideration for any business looking to modernize its IT operations and stay competitive in today's market.

How much traffic can Node.js handle? The question is a good one especially given how popular Node has become and how well-known it is for its rapid responses and low latency. Let's dive in to find out more about just how fast Node.js is, and how it handles concurrent requests.

You know the feeling―you have written a blog or web page and are ready to share it with the world. Now all you need to do is come up with an appealing title and description for search engine result pages that will make people click through and visit your site. This blog dives into the importance of title tags, explains how to create titles that get you noticed and read, and shares the benefits of hiring a nearshore company to do your SEO tasks for you.

Are you worried that the looming recession will hurt your business, or even worse, ruin it? You're not alone. As the global economy continues to struggle, more business owners are feeling concerned about keeping their organizations afloat. In this article, we explain why your businesses should continue their marketing and branding efforts during a recession, and how nearshore outsourcing your search engine marketing efforts will help you to save money.

Communication problems between SEOs and developers have been costing businesses time and resources. This could be avoided by working together and keeping a good relationship. In this article, we’ll explain how you can use guidelines to reduce or even eliminate these common problems.

Building powerful, modern web applications requires improved architectural design. This blog describes a performance checklist when facing issues related to the critical rendering path for optimizing front-end performance.

Writing good meta descriptions can be hard when you don’t have any guidance or support, but it’s too important to ignore or neglect. With the right meta tags in place, search engines can better read the information your web pages hold, which leads to higher positions on search engine results pages. In this article, you will learn how to create meta descriptions that drive traffic and inspire clicks.

In a previous blog post, we addressed what Node.js is, a bit about how it functions, and if and when it might be the right programming language for your application development. But how can you increase application performance? We have seven solutions for improving the performance of Node.js at scale.

The continued uncertainty of the economic landscape is making businesses adjust budgets and scale back. Putting a temporary stop to search engine marketing efforts is an option to cut costs, but it’s not a recommended practice. An alternative strategy to save on costs and recession-proof your business is to nearshore some of your digital marketing efforts. You will save time, money, and resources while increasing your company's online visibility

The front-end is the first thing a user sees when operating an app or website. As a result, front-end performance is one of the most important factors in a potential customer's decision to stay or leave. Improve your website or app performance with these three approaches.

Front-end performance boosts and optimizes digital marketing efforts. This blog outlines techniques and best practices for ensuring a positive user experience, and the benefits of having front-end performance and marketing strategies working together.

Increasing prices of oil and basic commodities fill news cycles, not just in the United States but across the world. The global economy, still reeling from the ill effects of the pandemic and Russia’s invasion of Ukraine, is facing an uncertain future. Experts worry the economy will get worse before it gets better. How can organizations weather the coming storm? Nearshoring is a valuable option for businesses to make it unscathed through a recession―and thrive afterward.

When you’re ready to build an app, you have some serious choices to make. You want to hire a development team that knows the ins and outs of all the different network applications, in order to build the best possible app. This is particularly true if your app is going to need real-time data displays and connections. You will want developers who can work in Node.js. In this article, we will delve into what Node.js is, how it works and why you want Node.js development services.

Digital marketing is like a witch's cauldron—it's got all these interesting ingredients that, when mixed, add up to something magical. Are you ready to step up your marketing game? We brewed up a list of digital marketing techniques to optimize your online presence and maximize customer reach this Halloween season and well beyond.

Digital marketing trends are always shifting and that’s what makes it such an exciting and dynamic marketing space. Read on for 5 trends to watch and incorporate into your digital strategy.

Over the last decade, most companies have complemented their traditional sales and distribution methodologies with digital platforms. Digital commerce offers access to a culture of online experiences and shopping that vary from conventional methods. Becoming a digital brand is not as simple as creating a website; it involves many layers. Each aspect of digital commerce must be done well. 

Digital commerce is a growing industry that revolves around the culture of selling and buying online and encompasses the design, marketing, and technology that go into online sales. It continues to play a relevant role as the demands of e-commerce expand. It is no longer enough to set up a shop online and wait for customers to find it. There’s a lot that goes into successful online selling and digital commerce tackles this as an entire ecosystem.

As things change rapidly across the digital media landscape, there’s a trend toward hiring digital agencies. This blog seeks to answer the questions, what is a digital agency, how does it differ from a traditional agency and what does a digital agency offer its clients?

So far this year has seen its share of disruptive innovation across categories and markets. In particular, digital innovations have changed the playing field for digital marketing over the years and more so with the desire for contactless shopping during Covid. As it’s a natural evolution for products and the way they’re promoted to change and grow; disruptive and non-disruptive innovations are certain to continue. Let’s take a deeper dive into digital marketing and game-changing innovations.

Digital transformations are changing the way companies do business. With technology-based tools and digital innovation systems, it’s easier than ever to make a business run smoother and more efficiently. This article will examine the benefits of digital transformation.

For most of us, digital marketing has become an ubiquitous part of our everyday lives. From the moment we wake up until the moment we go to sleep, we are exposed to dozens of advertisements, commercials, and sponsored content. Digital marketing is always evolving and businesses that can't keep up get left behind. This blog will help you gain insight into current trends and future opportunities for your business, as well as actionable tips on how to find a reliable digital marketing partner

En Pixel506, estamos agradecidos de tener mujeres talentosas dentro del equipo que inspiran y ofrecen ideas innovadoras y creativas para impulsar nuestro negocio. Contamos con madres de familia hábiles que trabajan en puestos como SEO, finanzas y talento humano. 

A decir verdad, no estaríamos donde estamos hoy sin la dedicación y el compromiso  de nuestras Pixelians.

While most may have heard of service marketing, the process of bringing a service to market, not everyone realizes that it’s a whole different science from product marketing. In this blog, we will look into the pillars of service marketing, its characteristics, and recent innovations.

Pixel506 is proud to announce that it has been acquired by 10Pearls, a global product innovation and software development company. Through this acquisition, 10Pearls will deliver on its commitment to providing its customers with expanded digital delivery out of nearshore LATAM offices.

How difficult is it to find a good UI/UX designer? The answer depends on if you do your homework. While finding the right UI/UX designer for your website or app might seem daunting, it doesn’t have to be. There is an abundance of designers for hire, but you’ll want to find the one that will do the best job for your particular needs and project. Not sure where to start? Read on for tips to finding your dream team partnership.

When was the last time you came across a piece of content and felt like it was speaking directly to you? Maybe it was an intriguing podcast, an inspiring post on your social media feed, or a blog that you read from start to finish. If it grabbed your attention, chances are that you either liked, saved, downloaded, or shared it. And that’s exactly what you want consumers to do with your content.

The right prototyping tools and processes can make all the difference in the design and user experience process. With great tools, designers and clients can quickly get a good visual grasp on how a product will look, function and feel to a user. In this article, we will explore how prototyping tools and processes work and offer suggestions for some of the best products on the market currently. 

In today's digital world where consumers have an abundance of products and services to choose from, user experience is more important than ever. Regardless of your industry, the competition is high. So when launching a website, application, software, or other digital product, both your user experience and your user interface need to be on point―at all times.

How many times have you downloaded a mobile app only to uninstall it later, disappointed by its performance? When a mobile app is sluggish, unresponsive, or difficult to use, users will delete it and never download it again. So, when designing a mobile app, the end-user should always be top of mind. In this blog, we’ll dive into common UI/UX mistakes that can ruin your mobile app―and how to avoid them.

Nearshoring is a popular way to outsource work particularly in the software development field. This article examines the definition of nearshoring, why it works and then explores the advantages of the technical development process with a nearshoring business. 

When building a website, mobile application, or software product, the goal should always be to launch an effective, visually appealing, and intuitive user experience. A poor design or disappointing user experience can make your product appear outdated, unprofessional, and even less trustworthy. With the right UI/UX designer and front-end developer on board, you can create end products that will increase your wow-factor and convert leads into sales.

You get it—nearshoring is the solution for staying on par with your company's needs without the headaches of recruiting, hiring, and training new employees. By outsourcing your software development or business operations to a company in a nearby country, you can save time, money, and energy without having to compromise on talent, quality, and security. In short, the benefits far outweigh the cost. That is, as long as you have the right partner.

You have a project and you know you need a team to work on it. What do you do next? How do you find the right people that can work within your budget and help you meet 

your goals? Nearshoring just may be your answer!

SaaS companies understand the constant need to improve software. Their software designers and engineers must continuously focus on upgrading and innovating to stay ahead of the competition and meet the growing demands of customers. Nearshore outsourcing can help keep up with that demand.

On Thursday, April 28th, Pixel506 celebrates #GirlsinICT, drawing attention to the critical need for more women in ICT roles. Meet some of our female heroes!

Outsourcing is a growing choice for many companies, large and small, that seek to achieve goals, create new products and revolutionize industries. This article explores why companies choose to use a specific type of outsourcing: nearshoring for software development needs. 

If you’re considering nearshoring but having a few jitters about using a company that isn’t in your home country to help complete your project, relax. This blog article is dedicated to examples of successful nearshoring partnerships and we tell you what to look for in a partnership to make sure that you achieve your goals. But first, let’s start with the basics.

These days, user experience services (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world?

If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read ‘What Is User Experience?’ before proceeding with this article.

When looking to partner with a Nearshore organization, more and more US businesses are looking to Costa Rica. There are several key reasons why Costa Rica is a leader in nearshore development resources. Read on to learn why doing business with Costa Rica is a no-brainer.

You've likely heard about search engine marketing services (SEM), but do you really know what makes it a foundational component of any digital marketing campaign? In this article, we’ll explain the differences between SEM services and SEO services, why it’s important to optimize both, and how you can track the success of your campaigns.

Why you don’t want to skip thorough testing of your app before launch

If you run an eCommerce business but you're not fully utilizing your content capabilities yet, you might be missing out on brand awareness, traffic, and leads. This blog explains why content marketing is important to your business, how to create valuable content, and what you need to get started today.

While there are many benefits to including your business in online directories, it pays to do your due diligence and find the directories that will most benefit you before investing time (and possibly money) in their services. Read on to learn more about what to expect from online directories and the benefits. 

Performance marketing services, a comprehensive term that refers to advertising programs in which advertisers pay only when a specific action is completed, has become a key component of many successful business growth strategies. However, if you want to use performance marketing for your business, you will first need a concrete plan with actionable steps, effective tools, and specific goals.

Original creative content is a big part of an overall marketing strategy for most businesses. So how can you make the most of your content and drive traffic to your site through search engine optimization (SEO)? 

One of the main reasons that businesses invest in content marketing strategies is it creates better SEO rankings. SEO is an invaluable tool that raises brand awareness and can drive users to a business’ site before its competitors. Content marketing plans generally include articles and social media posts that engage users creating connections that eventually lead to sales. Let’s take a look at 5 key factors that make for SEO-favored content.

We’ve all heard of SEO and we know that it is an acronym for Search Engine Optimization. But beyond that, what do we really know about it? How does SEO work? And why would a business want to hire someone to help them with their SEO? We’ve got answers to your questions here.

Connected TV has emerged as the space TV advertisers want to be as subscribers leave traditional cable TV setups and shift toward Over The Top TV (OTT) and Connected TV (CTV) devices. Learn about the advantages of working with these new platforms and how to pick the best option for your business to connect with your audience.

Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based on data is one of the primary functions of AI within the scope of SEO. Read on to learn more about how AI is changing the landscape of SEO through data analysis and content marketing.

By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control over their data and how it is shared. As a result, search engines are eliminating cookies. But what does this mean for marketers who rely on cookies to personalize advertisements? How can advertisers pivot to meet the changing digital marketing landscape?

Nearshore digital marketing is the exciting frontier of marketing that is constantly changing and adapting to meet advertiser and consumer needs. In this post we examine new technologies and ideas to jump start your marketing for the new year.

What is Google Discover? To answer this question it’s best to go back in time and visit the origins of this software. In 2012 Google debuted something called Google Now. The concept of Google Now was to provide information to users throughout each day that would be relevant and interesting to the specific user. Eventually, this ambitious project was narrowed down to providing mostly informative articles from the web that could be personalized. It was called Google Feed. However, in 2018, Google changed the service’s name to Google Discover. The purpose of Google Discover is to feed users content from across the web that is relevant to their interests. Each individual’s feed is personalized according to his/her preferences.

In this article, we’ll explore LSI keywords, how they can be used to improve your SEO rankings, how to find them, and where to use them.

Over the past twelve months, we have shared a lot of content through our insights. Being surrounded by a unique culture, a talented team, and a continuous improvement mindset, we have plenty to share. And thanks to a wide range of interesting clients and challenging projects, we are always finding new and exciting ways to help businesses succeed in the digital space! Here are our top 10 most read blogs of 2021.

By now most of us are familiar with the term user experience (UX). But perhaps less familiar is understanding how the design behind a good user experience works. Who decides what makes an experience good? And then how does one design to make a good experience? What role does human psychology play? What about technology? This article will answer these questions and more.

In the ever changing landscape of SEO, Google has recently added new metrics that it will be using to rank pages. Google’s latest addition involves measuring a page’s overall user experience (UX) by taking into consideration some basic functions that impact UX. These functions fall under the header of Core Web Vitals.

There are numerous staffing agencies that specialize in web, mobile, and software development placement. But how do you find an agency that understands the industry that you work in? Where can you find experienced employees who fit in with your company culture? And how do you connect with a staffing firm that delivers products or services that align with the needs of your target audiences? When it comes to your software development needs, undoubtedly you only want to partner with experienced and reliable professionals. Here is a short guide on how to find the best company for your business.

At its most simple definition, GraphQL is a query language and server-side runtime for application programming interfaces (APIs). While this definition is certainly not overly loquacious, it’s not easy to understand unless you’re a developer. Let’s break this down a little bit for a more basic understanding of GraphQL.

UI design focuses on the user interface experience. UI emphasizes the elements the user interacts with within the graphic layout of an application. This means that UI is responsible for the screen layout, how items transition, animations and any other visual cue the user must interact with to complete a desired outcome. It includes clickable elements, text, images, sliders, data entry points, etc.— all of which must be designed.

The term ‘best’ can be challenging to categorize especially when it comes to JavaScript frameworks. What is best for one developer or situation may not be ideal for another. However, if we examine which frameworks developers are using most frequently, we can get a good idea of what is working and why.

Software development is a global business. The benefits of using a software development firm that is outside of the US far outweigh the potential pitfalls. In this article, we take you behind the scenes of software development at our nearshore agency, Pixel506 and provide sound advice for selecting a development partner. Read on to learn more about finding the right software development solutions for your business.

The Star Wars fans amongst us will know that Luke Skywalker had to overcome the temptations of the Dark Side to become a Jedi. Throughout the Star Wars movies, the Dark Side is synonymous with evil while the Light Side is considered essentially good. But when it comes to UI design, more businesses seem to be exploring the power of the Dark Side lately. When we say Dark Side, we're not referring to the nefarious dealings of Darth Vader and Company, but rather to user interfaces and experiences that use a darker palette.

When it comes to user interface principles and best practices, there are some definitive things to be aware of that will make for an award-winning design. User interface (UI) design is a unique form of design. It’s not the same as user experience (UX) design, although the two are often confused. For more on this difference see our blog post: What is UI/UX and What is the Difference Between Them.

Deciding to outsource software development is a big decision that involves careful consideration. There are unknown variables and risks involved in sending work outside of the country. However, usually after careful consideration, the reward outweighs the risk and companies are willing to take the plunge. Success stories are particularly abundant in a type of outsourcing called nearshoring. The reasons for this are many, and we’ll dive into it as well as which countries are top software development destinations.

You know you want to hire a partner to help out with your software development project. But you don’t know where to find the best value, high-quality work, and strong relationships. Should you offshore? Stay onshore? Go Nearshore? Does everything you’re looking for even exist in one place? Read on to learn more.

So far, 2021 has been a year of digital acceleration and customer-centricity. The pandemic has forever changed the way that we work, consume, learn, and socialize. In order for websites and mobile applications to be successful in this digital landscape, they need to deliver a streamlined and intuitive experience to end users whose expectations for user interfaces (UI) are higher than ever. As the final quarter of 2021 has officially kicked off, we take a look at some of the UI design trends that have been flourishing this year.

Outsourcing is not a new concept and has been used as a business strategy for decades, but the pandemic has made the advantages of nearshoring over offshoring more obvious. Antonio Ramirez, Founder and Business Developer at Pixel506, a nearshore agency specializing in software development and creative services, talks about the benefits of nearshoring as a service model, and why Costa Rica makes the perfect nearshore location for US-based companies.

What makes for a great nearshoring partner? One that works tirelessly toward helping your business meet its software needs. The anatomy of an outstanding partnership is predicated on several different attributes working in tandem. But before we discuss the bones of a good partnership, let’s define some of the terms associated with outsourcing.

In today's digital world with increasing customer demands and global competition, you can’t afford to launch an outdated looking website or mobile application. When marketing an innovative product, you should bring ease and convenience to your users' lives. When your user interface (UI) design fails, your business can lose potential customers and sales. Modern UI design has become a must rather than an option. Is your UI design up to par?

What is nearshore development exactly? To answer that question, we must first tackle outsourcing. Over the past decades organizations have begun to hire third parties to conduct essential business functions at a lower cost to improve business efficiency and the financial bottom line. This is a practice known as outsourcing. An example might be that a business in New York outsources its customer service to a call center in India, where it is less expensive to have individuals assist clients with their needs around the clock.

User Experience (UX) and User Interface (UI) design is an ever-expanding field that brings new trends to the market every year―the last twelve months, despite the pandemic, are no exception. Antonio Ramirez, Founder and Business Developer at U.S.-born creative technology nearshore agency Pixel506, talks about the impact of the pandemic on the digital landscape, the benefits of working with external designers teams, and what is so great about the current and upcoming trends in UI/UX design.

In this guide we’ll explore what user interface (UI) design is, its uses and benefits, what UI developers do and how to find the right UI partner for your project or business.

The vast amounts of data available and collected have only continued to grow rapidly. Terms like data lakes and cloud systems have made clear the need for storage of data. This growth in data has fueled a need for data architecture services, which handle the data assets storage, use, and overall management. Data architecture services are becoming increasingly vital, as data is leveraged more frequently and has become a cornerstone in decision making for business. To be competitive, data is a must and its accessibility, storage, use and management are vital to the health of the business. It is no longer an optional investment but a necessary system for efficiency and effectiveness. Are you getting the most out of your data?

As the economy continues to become more digitally-based, collecting, storing, and analyzing data is more valuable and accessible than ever before. Yet, many businesses struggle to get the most out of their data. But with the right data architecture in place―and in some cases, guidance from specialist partners―any business can turn their data into dollars.

Naturally, you want to give your clients the best products or services possible. But you can’t always do it on your own. Outsourcing your software development process with a third party can be the solution you need to simplify your business processes and to free up time. But it can also be a challenging process, as there are many options to choose from and many considerations to take into account.

You’ve heard software testing is an important part of the development process for a new app or any other type of software. But why should you invest in quality assurance and testing? Why not just build your product, launch and figure the rest out as you go? Well, we can think of a few reasons...

Connecting with your audience plays a crucial role in the success of your business app or website. A product or service that focuses on both user experience and interface design, can become a key competitive differentiator in this hyper-competitive, consumer-driven marketplace. And partnering up with the right UI/UX design agency or UI/UX consultant will put you on the fast track to success.

Good copy is the backbone of effective brand communication. In this article, we’ll explore how conversions can be improved with skillful copywriting.

In current times, as well as in a post-pandemic world, the importance of having a digital transformation strategy for your business should not be underestimated. Most companies are either working towards transforming or have already embraced the changing market and digitized their products, services, and processes. Transforming your organization to thrive in the digital age can greatly impact your business for the better.

With many choices of content marketing staffing agencies to choose from, it’s hard to know which one is the best for your business, whether you’re looking for a b2b content marketing source or direct-to-consumer marketing. We have created a mini-guide here to help make the selection process more transparent and easier.

DevOps is a strategy that bridges the gap between developers (Dev) and traditional operations roles (Ops) in developing software. In a DevOps environment, developers and IT operations staff collaborate to deliver new features and stability, making the entire team responsible for the success of the project. In short, DevOps shorten the systems development life cycle and provide continuous delivery of more reliable software quality.

Selecting a user experience (UX) design agency is an important choice that will impact the success of a product and the business. You want to choose the best UX agency for your needs. And while there are many, many great UX agencies, not all will be the right fit for your needs and it’s important to do your due diligence before partnering with a UX company to build your product. We’ve highlighted helpful tips in choosing the best possible UX agency for your business needs.

User Interface (UI) design is the design of user interfaces for machines and software, including websites and mobile applications, with the focus on maximizing usability and the user experience. Good UI design considers all the visual, interactive elements of a product or service. Designing the user interface requires a blend of both creativity and technology.

The power of effective online copywriting should not be underestimated. Just because someone can write, doesn’t mean that they can write well. Copywriting is a skill, and like all skills, it takes practice to get it right. Building trust and loyalty with your prospects all starts with writing conversationally, and a professional copywriter can help you with that.

Project management is an important piece of any organization’s ability to accomplish its goals and objectives. But what does it really mean?

With a shift to digital marketing driven by informative content, business is investing in content creation to grow its audiences, establish its expertise, and ultimately drive conversions. But content is no longer confined to a blog as it might have been even 5 years ago. Now content is far broader in scope and reach with mobile apps and social platforms adding new opportunities to connect with consumers. Managing content across different channels and platforms can quickly get tricky and time consumptive. This is where the advent of headless CMS has come to the rescue. However, the marketplace has quickly become inundated with headless CMS platforms, making choosing the right one challenging.

User Interface (UI) and User Experience (UX) are often used interchangeably, but the two are not synonymous. Unsure of the meaning of these two acronyms? This article should give you a good understanding of what differentiates UX and UI, and how they relate to one another. Although UI/UX design can be applied to physical products, this article focuses on digital products and services.

Quality assurance is an essential part of software development. Without it, chances are your software won’t function properly due to possible bugs, glitches, or other issues. A malfunction in software can lead to major consequences for your company’s reputation and its ability to retain users. How well is your company’s quality assurance process working for you?

Have you ever visited a website that was confusing or difficult to navigate? Chances are you left that website within seconds. Or maybe you downloaded a promising app that, once installed, did not deliver. You probably removed that app from your device. When it comes to measuring the success of a website or mobile app, user experience (UX) makes all the difference ― both for your clients and your business. Although UX design isn’t limited to digital products, this article focuses on UX design for websites and mobile applications.

What is User Experience (UX) design? Since you’re reading this blog, you’re likely familiar with the words but curious about what the term UX really means, and more importantly— how can it help your business generate more profits? We have answers.

In this article, we explore the value of User Personas in personalization for marketing and business.

Since it became available internationally back in 2017, Tiktok has swept the globe with a staggering force that makes it one of the most rapidly growing social media platforms ever.

Data visualizations are key tools to help communicate information in the age of Big Data. Read on to learn if data visualizations could help your business.

The email marketing landscape is constantly evolving thanks to technological developments in artificial intelligence (AI) and data science. Email campaigns are becoming more personalized, more relevant, and more engaging. When done right, integrating your email marketing strategy with AI can be a game-changer for your business. Are you getting the best results from your email marketing campaigns?

Applications that help individuals to social distance, stay healthy and provide services are rising to the top in 2020.

Technology is advancing rapidly with content distribution in mind, now we can manage content on multiple platforms from one system: welcome to the world of headless CMS. You can think of it as a content hub.

Data collected about customers’ habits and preferences can be the key to offering real-time solutions, assistance and better service.

What is the Google BERT Algorithm update all about? If you are wondering how it will affect your website traffic and SEO efforts, consider digging deeper into this relevant and interesting subject to avoid being left behind! Read more.

Learn how to use data to provide excellent customer service for clients.

Connecting with your clients and would-be-clients where they are is a critical component to marketing. Any marketing strategy worth its weight will leverage more than just one outlet or resource to amply connect with users in an effective manner. This is necessary because all users are no longer interacting with the same outlets and interfaces. The future of marketing is an omnichannel strategy. Why? According to The Marketing Automation Statistics Report, the purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns.

Enhance your existing data collecting/reporting system with the right features and make sure you are using them to the fullest with these 6 essential concepts to become an efficient Google Analytics user.

Are you working remotely as a UX designer services? If so, you have probably found that there are many advantages of working remotely; you dictate your own hours, you can work from anywhere in the world, and you are able to tap into a global client base. However, working remotely as a UX designer can also bring challenges. At Pixel506, we provide strategies for planning and conducting remote UX work.

What is voice interaction? Well, it’s the biggest UX challenge nowadays. No doubt voice interaction power is here to stay. Read more.

Are you working remotely as a UX designer? We provide strategies for planning and conducting remote UX activities.

It's time to build resilience and reinvent yourself by encouraging personal and business growth with the best possible attitude.

Behind the scenes engineering for e-commerce

Good UX isn’t just about a sleek site or app, especially when it comes to e-commerce. Learn more about how to engage with your clients in the e-commerce space.

Check out our guidelines for creating valuable content for your e-commerce site.

In this article, we are diving into digital marketing techniques and strategies that drive sales in eCommerce. eCommerce stands for electronic commerce and refers to a business model where you buy and sell products online. Like all other business models, eCommerce has its own unique set of requirements when it comes to successful online marketing. Let's explore what they are and how you can harness these techniques to your advantage.

Pixel506 delves into e-commerce with a guide on how to best take your business online.

While the COVID-19 crisis has caught many of us off-guard and feeling underprepared, this situation can be seen in business as an opportunity for brand resilience and strategy— with the right leadership brands will emerge intact ready for the future.

What is your favorite online communication tool? What posts or articles have brought you the most success? 

We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.

Facebook is definitely the most popular place to market your content. But it’s not enough to just through links to your blog posts and leave it at that. You need a strategy if you are going to market content on Facebook.

This is a moment where many businesses must pivot to online sales to stay viable. If you’re in the position of needing to transition quickly to an online marketplace, we have a few helpful suggestions to make the move as easy and painless as possible. 

As the world, the economy, and business, in general, are facing COVID-19, we cannot stop, but rather create new strategies for our clients to feel the security of the services we provide.

User experience services – also known as UX for short – is defined as the totality of the end-user's perceptions as they interact with a product or service. In today's digital world, UX is one of the key pillars of digital design. Websites and mobile apps need to be not just visually appealing, but above all, they need to be intuitive and tailored to users’ needs. There is a wide range of UX/UI tools out there that can help your business increase loyalty. Here is how it works.

How long has it been since you updated your website? We give you some recommendations that can really improve your digital presence.

We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.

User experience and animation are closer than you might think. However, this took time and effort. Now, we review the last ten years so we can understand where animation UX is going.

If you use a content marketing strategy to organically increase ROI and user conversion, then you are on the right path. Content marketing benefits include more brand engagement, better SEO, brand recognition, and loyal customers.

Service design aims to improve your service experience through tools such as user research, user journey maps, and service testing in order to ensure a quality service user experience.

The Design Thinking process is an iterative methodology that involves 6 stages all with the goal of finding and fixing your user's pains and problems.

Problem solve with product and service design and strategy more effectively and efficiently using design thinking tools and methodologies.

Co-creation is a methodology within service design that allows multi-disciplinary teams from different backgrounds to work together to effectively create holistic services and products.

Recycle your content: Update your information and trends, optimize content SEO, improve writing quality, and avoid running out of ideas. Recycle content as often as you need, at least once a year.

Design thinking begins with creative and innovative human-centric problem solving. It’s helping people solve problems in new and engaging ways that think outside of the box to achieve unprecedented results. UX (user experience services) is a field that is also user-oriented and seeks to design product solutions that empower the user. Let’s take a deeper dive into how these two domains overlap and even assist one another. 

Optimize your content marketing with a complete audit, to find out what content you have, what you should write about, and what content needs to be optimized.

Successful design means being creative, solving problems, and collaborating with diverse teams. Design Thinking is a methodology that will transform your team and cultivate these values.

Before you can start designing and developing a UX product/service, you must know your user. Here are 4 questions you need to ask in user interviews in order to make user journey maps and user personas.

User experience boosts ROI by creating loyal users, increasing customer retention, improving marketing and design strategy, and naturally increasing the innovative ability of your team.

Don't bother doing content marketing if you aren't going to optimize for SEO. This is the only way your content will actually get found by the people who are looking for it.

A lot of information out there about user experience (UX) is a bit vague, so here are five myths that we'd like to clear up.

Although the importance of digital transformation has been growing significantly in recent years, its popularity has exploded since the pandemic took hold. Yet despite being a priority for many businesses, there is still a lot of misinformation around digital transformation. We take a look at some of the most commonly held misconceptions and will debunk these myths with the truth

Digital transformation is one of the pillars of a successful digital strategy.  It’s the process of using digital technologies to modify existing or create new business processes and customer experiences to meet changing requirements. We are sharing 5 examples of how businesses can unlock success in digital transformations. From harnessing big data, to the integration of strategic apps and online processes, to personalized communications and campaigns ― this is how you should be doing business. But keep in mind digital transformation is a journey.

User experience for beginners: Your first important UX questions that will help you get started with your UX strategy, building a UX team, and using UX to benefit your company and boost ROI.

With digital transformation, companies anticipate changes coming from evolving society and is driven by changes in technology. It is what happens when business embraces digital disruption and creates a culture of experimentation and innovation and focuses on user-centric services and design.

Making sure product owners are confident, product creators are motivated, and product users are satisfied are the three steps towards ensuring lasting success with your bright idea.

Ecommerce applications and companies should be using user-generated content to aid in their image search optimization. Be found by your users using visual search- uploading photos in order to find similar products.

If you have good quality content, yet your social media marketing strategy isn't working, it is because you are not engaging the right way. Engage with your community and your content will attract the attention it deserves.

Don't let the new Facebook algorithm get you down. Learn three tips to figure out how to get around it and make sure the right people see your content and engage with your brand.

Trust is a strong asset, both in personal relationships and in business. When you trust someone, you feel certain that this person will support you and look out for you. If this person were to let you down, a feeling of mistrust would develop. It works the same way for companies. As soon as a company triggers feelings of distrust, consumers will be hesitant to do business with them. You want your brand to give off trustworthy vibes―through your actions, words, and design.

You've noticed that Facebook doesn't show you your favorite branded content anymore. If you're wondering how to support your favorite brands on Facebook and see the content that you want to see, you have to put some effort into it.

There are certain content marketing strategies that you need to take into account when your brand has multiple kinds of target audiences and different kinds of content.

Are you designing based on trends, or based on what you think is best? Trend-based design is the best way to make sure your design generates demand and results in sales. It forces your team to be thinking about the best way to create and keeps you innovating constantly.

If you want to start content marketing, then you will need to work on your strategy before you start anything. Decide what you are going to create content about using these 5 steps.

If you are a web developer, programmer, or graphic designer, then you need to make your digital platforms with usability design. What is usability design? It is about making websites and apps easy to use, effective, efficient, enjoyable, and fast. It's about making your user satisfied.

Organic social media efforts can often only get you so far with followers and clients. Often you have to pay social media ads in order to expand your reach and awareness. Learn how these posts need to be different.

Wondering whether you should give content for free or not with your content marketing? Giving content for free is an important step in increasing brand awareness, lead generation, and driving conversions.

Digital platform design without user experience is like a sandwich with bread and meat and nothing else. But with UX, design can increase higher rates of success.

How many people are making decisions on your social media accounts? Learn why you need one singular social media strategy in order to avoid confusion and promote an effective strategy.

In order to be efficient digital marketers, we always schedule ahead content and automatically share content. However, pay attention to these 4 dangers and make sure you aren't making mistakes or missing opportunities.

Starting a podcast can seem a little daunting, but it's not really, at least if you have a cell phone. Podcasts are great ways to reach your audiences who don't have the time to watch videos and read blogs.

Small interactions based in digital platforms are what’s currently in vogue. They are small communication moments that allow users to navigate a design.

You’ve got to face it, humans bonding with technology is a common thing these days. Because of this, an emphatic UX design that considers the people using that technology can prove to be a game changer.

Ad campaigns without a strategy have such high rates of failure. Those ad campaigns that have strategy in their preparation, follow-up, and optimization are those that will increase your leads, conversions, awareness, and ROI.

These days digital marketing is about creating lots of content. But for most, this is too difficult. From time constraints to budgets, creating so much content can be tricky. Learn how to use one piece of content to inspire lots more.

Testing with real users allows us to validate the efficiency of our designs so that we can solve problems and optimize as early as possible in a project, saving time and money.

Follow-baiting is the practice of “following” a profile with the intention that they follow you back. Once they have your follow, then they unfollow you. It's dishonest, selfish, and needs to stop.

Four Essential Tips for Improving Your Instagram Video Experience

The best products or services are those that fulfill user needs. Needs manifest as dissatisfaction with current solutions or as unfulfilled wants in the marketing.

By optimizing your time and efficiency with your content marketing process, you have time to focus on the quality of your content, which is what reaches and brings value to people, and sells. 

You can't design any product or service until you know you target user inside and out. In order to do this, you can use persona profiles to give you that in-depth look at your potential customer.

Focusing on being generous and humble when creating and pushing your content marketing will make your content that much more powerful and will naturally improve sales.

Detecting trends is necessary when designing an innovative product or service. You need to know how the world is changing if you are going to design products to change with it.

How can you avoid talking over your target audience's head? By studying their tech knowledge, professional level, and generation.

How can you avoid talking over your target audience's head? By studying their tech knowledge, professional level, and generation.

Use ethnographic studies to create a better user experience, inspire ideas for new products and services, as well as boost confidence that the product or service you are creating will be accepted by the final user.

There are so many (free) platforms out there where you can post your content and start growing your brand and following, even if you haven't launched your website yet.

There are so many (free) platforms out there where you can post your content and start growing your brand and following, even if you haven't launched your website yet.

Everyone wants to increase their community engagement, but how many are willing to put the time and effort into getting it done? We break the process down into steps depending on how much time you have to put into it.

Design and data- where creativity and logic come together to create intelligent product designs that have much higher chances for success.

User experience uses different methodologies and tools to make sure our marketing efforts reach our target audience better while saving time and money.

Content marketing is about being helpful. When you truly want to help people, they will trust you more and look to your brand when it's time to make a buying decision.

Want your idea to become a success? Want to make something innovative? The most important characteristics are to make it feasible for you, viable economically, and desirable for your customers.

Don't get stuck creating just one kind of ad, when there are many styles and strategies that will reach different kinds of target audiences.

The way you create content will tell a lot about your ultimate priorities. And your priorities will speak through in your content. Therefore, you’ll want to be careful what you priorities are.

Blueprints is the best design tool to visualize complex services and product experiences, with the goal of finding gaps and proposing solutions.

Infographics are a great, interesting way to get bite-size pieces of content and information to your followers on social media. Find out four ways you haven't thought of yet to use them.

Looking for a way to boost brainstorming and product design? Co-creation and its multidisciplinary team idea sessions create richer product concepts and problem solutions.

Posting content every day, or several times a day, is a great goal if your business is in the right place. Find out how to maintain quality, variety, and value while posting on social media everyday.

Find out how content marketing can make your college or education institution rise above its competitors, especially during this time of year: Winter.

Prototyping is all about creating a draft to use for testing and finding problems early on in the process so that your final product is as perfect as can be and ready to implement or launch.

Content marketing and social media marketing are not exactly the same thing, but they are both important for providing value for and interacting with your customers and followers.

The international travel outlook for the remaining months of 2022 and beyond, is looking positive. After two years of lockdowns and travel restrictions, many people are eager to travel again. Borders have either opened up completely or partially, allowing tourists and business travelers to return. Now is the time for hotels, resorts, rental properties, and other tourism-related businesses to ramp up their seasonal marketing and attract travelers.

In order to improve, you need to know where the gaps in your product journey or service are. In order to find this information, you need to map out your user journey, taking into account their needs, actions, and feelings.

There's no single way to create a successful social media marketing campaign, but you definitely need to have as many of these 5 qualities as possible for succeWe’ve talked a lot, and will talk more about, how to share your content, products, and services using social media platforms. Read more ss and better ROI.

"Winter is coming" is a famous quote from the T.V. show Game Of Thrones, and it is an expression that means one should always be prepared. Whether you’re a fan of the show or not, being prepared for winter is always a wise move. Especially when it comes to your content marketing. In this post, we share tips on how software companies can market their content on a seasonal basis to better reach their target audience.

2017 was a year of new beginnings, most notable for the re-launch of our digital marketing and content marketing strategy. 2018 is going to be the year we take marketing to the next level.

Content marketing is an exceptionally important point for the banking industry, an industry where digital marketing and sales revolves around getting into their customer’s head and knowing what they need and when.

There are a ton of opportunities for the hospitality industry to reach out to their potential guests with winter-themed content based on guest user research.

LinkedIn isn’t just a place to find jobs, it’s a place where professionals can network and share insights. It’s also the ideal platform to promote your content in front of a clearly targeted business audience. Are you already using LinkedIn to its fullest potential? In this article, we’ll look into the most effective ways for you to market your content on LinkedIn.

Twitter isn’t just about political commenting, or following your favorite celebrity. You can market your content there too! It’s actually quite easy, but be careful to post often enough and to stay original.

Market content on Instagram and gain higher engagement by making valuable, useful, fun, and cool quotes, article ads, video posts, and Instagram Stories live videos.

Instagram is a great place to market your brand and content. Find out why it’s worth checking out with these 6 crucial numbers.

With 2 billion people using Facebook, it is a prime platform for reaching new customers and expressing your brand. You can’t afford to have a weak Facebook marketing strategy.

When your target audience is scrolling through their social media feeds, you only have a few seconds to grab (or lose!) their attention. And with numerous brands vying for attention, standing out can be tough. How do you prevent your posts from getting lost in busy timelines? This blog teaches you how to catch someone’s attention online and how to present content on social media.

Videos or blogs are great examples of content Find out the benefits and drawbacks of each and how to best implement them.

One of the best ways to communicate your brand is with content marketing and social media. Find out what kind of written content shows your audience different aspects of your brand.

Find out about three kinds of video content you can create to express your message, reach your audience, and engage your customers.

Content marketing for B2B companies is a must, but only if you have a solid, documented strategy. A good strategy, plus novel, interesting content, will make you a thought leader in your industry and will make you an obvious choice for your potential customers.

Your content marketing is failing because you're not pushing it enough, you're not creating interesting titles, and you're not improving based on analytics.

Learn why you’ll want to invest in content marketing strategies and some tips on how to get started.

Efficient content marketing saves time and energy. This means posting the same content on all social networks, and using one piece of content to create more pieces.

Write content people want to read by making it original, relevant, useful, and interesting. Find your vision, voice, and niche and have fun!

Content Marketing is the creation of informative, valuable, and novel content as a means of bringing attention, credibility, and sales to your company.

Content Marketing is the creation of informative, valuable, and novel content as a means of bringing attention, credibility, and sales to your company.

Digital marketing is too expensive- Wrong. There are workarounds that are definitely worth it. You just have to get started and do it.

You don’t have to be a Fortune 500 company to make a difference with digital marketing. You just have to have the strategy, determination, and skill to do it right.

It’s not enough to drive a bunch of visitors to your websites, if they go there, look, and don’t do anything. Visitors have to convert. They have to register, use, buy. So, how do you turn your visitors into conversions? How do you turn initial interest into a purchase, a registration, a customer?

Search engine optimization means ensuring your website appears high on search engine result lists so that potential customers can find you. We all want to be found by potential customers, right?

There's no excuse to have bad UX. We have so many insights and analytics tools, from Facebook insights, to Google analytics.

There are marketers and there are people who KNOW how to market. They’re on top of the trends. They’re the people who are constantly on social media, checking analytics, A/B testing, putting content out there, and seeing what works.

Digital Marketing Strategy: Design strategically, research your customer, pay attention to analytics, research your social media channels.

Are you reaching your intended target audience or are your advertising efforts ineffective? If your marketing strategy is not delivering the expected results, it is time to rethink your strategy and consider combining inbound and outbound marketing to generate better results. What is the difference between these two marketing strategies? This blog will walk you through it.

Unless you’re an early-adopter, you’re not going to do this, not unless you are confident in the ROI potential of digital marketing. Social media advertising, content marketing, and SEO are all cheaper and have better closing rates than traditional marketing.

User journey mapping is a great way to visualize where your customer is going to be after they are done engaging with your product/service. Without post-engagement, your relationship with your customer dies. Few customers come back for more organically.

Proactive marketers convert more leads than reactive marketers. One great way to be a proactive marketer is by creating user journey maps.

User journey maps let businesses visualize the entire customer experience from initial contact into a long-term relationship with a product/service.

Digital marketing includes content marketing, search engine optimization, and digital campaigns that leverage social media platforms to reach people already interested in the industry.