Marketing Marketing Have you ever felt like you're shouting into the void with your ads? Well, fret no more. Remarketing campaigns are here to be your secret weapon. Studies show that remarketing can boost brand recall by a whopping 80%—it's practically magic.
Oct 10 2024 • 3 mins Read
UX/UI Design UX/UI Design Learning how to work with auto layout and components in Figma is key to saving time and effort on projects. These tools help designers and developers create flexible user interfaces, ensuring that components adjust well across different screens sizes.
Sep 26 2024 • 4 mins Read
Marketing Marketing Imagine having a creative partner who can create valuable ads using just a URL. This is now possible with Gemini, the new AI tool in Google Ads.
Sep 24 2024 • 3 mins Read
UX/UI Design UX/UI Design Figma is an incredible tool for UI/UX design because it encompasses everything we might need, from research and data collection to wireframes and animations. The fact that they are constantly updating the application to meet user needs makes it easier to use gradually, but not quickly enough, which is where the existence of plugins is immensely helpful. Here, we present three plugins that will make your design process much more productive.
Aug 28 2024 • 3 mins Read
Marketing Marketing Are you ready to ramp up your online ad game and reach more potential customers on their mobile devices? Let’s dive into three quick and friendly tips to optimize your ads for mobile users.
Aug 23 2024 • 3 mins Read
UX/UI Design UX/UI Design In today's digital era, it is safe to say that mobile screens are the dominant medium for internet usage. Applying a mobile-first approach will help designers prioritize the most critical content for their app or website. It also enables them to create products that meet essential needs and functionalities by ensuring user-friendly tools.
Here are three essential tips to prioritize mobile-first design in your design process:
Aug 15 2024 • 2 mins Read
UX/UI Design UX/UI Design As much as UI/UX design is aided by artificial intelligence and data, a product's end users are humans, who vary in preferences, expectations and desires. That's why before a product’s release it is good practice to invite actual humans to test it and offer their feedback. This process is called user testing. User testing enables designers to see how actual users will interact with a product in real life. This is a moment where we as designers learn if the product in progress has the right solutions or if it's necessary to backtrack and consider something new.
Jul 25 2024 • 3 mins Read
Marketing Marketing We know the transition from Google Analytics (UA) to Google Analytics 4 (GA4) may have been overwhelming, and you may wonder how to configure specific external link clicks without Google Tag Manager; and is there an uncomplicated way to do it? If so, we are here to save the day!
Jun 27 2024 • 2 mins Read
UX/UI Design UX/UI Design With the rise of artificial intelligence and product launches such as Oculus and Apple Vision Pro, virtual reality (VR) is expected to become highly integrated into daily life. The global virtual reality market is, according to Grandview Resarch expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2023 to 2030.
With such growth figures projected, a demand for designers who know how to work within the VR sphere will follow. UI/UX designers are uniquely poised to fill these openings. If you’re ready to start to work in the VR field, you’ll want to familiarize yourself with these top three software tools.
Jun 20 2024 • 2 mins Read
Marketing Marketing Imagine it’s a snowy December morning, and you’re ready to tackle your latest Google Ads campaigns. Just as you’re about to dive in, you notice—surprise!—Google Ads has a whole new look. It might seem overwhelming at first, but don’t worry. We’ve got a quick guide to help you navigate this fresh interface with ease. Let’s get you up to speed so you can keep your campaigns running smoothly.
Jun 13 2024 • 2 mins Read
Content Content Have you ever found yourself hitting a creative wall? Well, fear not! Enter Chat GPT – not as a replacement for your creativity but as your trusty sidekick, ready to lend a hand when you need it the most. Think of Chat GPT as that insightful colleague who jumps in with fresh ideas and suggestions, making content creation a collaborative effort that blends the power of technology with the uniqueness of your human touch.
Feb 27 2024 • 3 mins Read
Marketing Marketing This time, we share some tips that have helped Pixel506’s designers get ahead while learning to prototype on Figma. We build prototypes for different purposes: presenting realistic designs to clients, user testing, or communicating ideas to developers. Prototypes allow people to engage, experience, and understand how a design will function in real life.
Jan 10 2024 • 3 mins Read
Marketing Marketing An AI era dawned in 2023, a revolutionary wave transforming the advertising landscape. In this article, we will explore three indispensable tips to make the best of all artificial intelligence has to offer when it comes to your advertising strategies. Discover the cutting-edge insights that will empower you to enhance your ads and stay ahead in this dynamic digital age.
Dec 11 2023 • 2 mins Read
Marketing Marketing 2024 is just around the corner, and the good news is that you don't have to wait to get a head start. You can implement these 5 PPC improvements right now!
Oct 31 2023 • 2 mins Read
Marketing Marketing In today's fiercely competitive online landscape, creating landing pages that truly resonate with your audience is the key to success. This comprehensive guide is your trusted companion on the journey to crafting landing pages that not only meet but exceed your goals. We'll start by helping you pinpoint those crucial objectives, followed by tailoring your landing page to connect with the right audience on a personal level. You'll discover the art of artfully communicating your unique value proposition, all while incorporating design elements that captivate and engage your visitors.
Sep 22 2023 • 5 mins Read
Development Development In recent years, Progressive Web Apps (PWAs) have gained popularity due to their benefits in terms of accessibility, speed, and engagement. With PWA software development, businesses can offer a mobile experience that functions like an app, without needing to install or download anything onto your device. In this article, we'll explain what PWAs are, how they work, and how they can benefit your business.
Sep 12 2023 • 7 mins Read
Marketing, UX/UI Design Marketing, UX/UI Design Writing for marketing and writing for user experience (UX) are two distinct types of writing that serve different ends. They are often confused because they both work with the written word and are communication skills. This is not to say that there’s never overlap or complementary confluences, but mostly they’re two very separate styles of writing.
Each style of writing can be defined and dissected according to its purpose or goal. Below we’ve outlined the main processes in writing for UX vs marketing writing.
Aug 28 2023 • 5 mins Read
Marketing Marketing What outcomes do you aim to achieve through your marketing campaigns? How you respond to that question will likely determine whether you favor brand marketing techniques or performance marketing. In this article, we'll look at the similarities and differences between these two marketing concepts. We'll also explain how your business can best utilize them to propel growth and success.
Jul 26 2023 • 4 mins Read
SEO SEO As we navigate the ever-evolving landscape of digital marketing and SEO, the value of innovative tools cannot be overstated. Whether striving for better audience engagement or superior SEO insights, the right free tools can be game changers. This article explores six resources that could revolutionize your digital strategy.
Jul 18 2023 • 2 mins Read
UX/UI Design UX/UI Design In today's rapidly evolving digital landscape, data has become the lifeblood of decision-making. But raw data alone is not enough to drive meaningful insights and engage audiences. Enter the world of data storytelling and buttonless user interfaces, two powerful trends that reshape the way we interact with information.
Jun 19 2023 • 5 mins Read
Development Development Edge Computing is a distributed computing paradigm that brings computation and data storage closer to the location where it is needed, typically at the "edge" of the network (including devices such as sensors, smartphones, and other Internet of Things (IoT) devices). Edge Intelligence architecture is a design framework that performs intelligent processing of this data and is commonly used to enable real-time decision-making and reduce the need for centralized processing and storage. Processing data at the edge of the network, closer to where data is generated, has multiple benefits. For example, it reduces latency, improves performance, and enables more efficient use of network resources.
May 17 2023 • 5 mins Read
Staffing Staffing Pixel506 is proud to celebrate International Girls in ICT Day on Thursday, April 27th. This day aims to raise awareness about the underrepresentation of women in Information and Communication Technologies (ICT). It also aims to encourage more girls and women to pursue careers in this field.
This article highlights the importance of women in the ICT industry. It also features some of our exceptionally talented female team members creating positive impacts for our company and clients.
Apr 25 2023 • 4 mins Read
Marketing Marketing Google Analytics 4 (GA4) is the latest iteration of Google Analytics, offering new features and updates to help businesses gain insights into their website and obtain more accurate measurements. However, transitioning to GA4 can be challenging, particularly if you are accustomed to the older version of Google Analytics. In this article, we'll provide you with a 6-step checklist to make the transition to GA4 seamlessly.
Apr 12 2023 • 3 mins Read
Marketing Marketing As the world's most widely used search engine, Google is constantly updating its search algorithm. While these updates are necessary to improve the user experience, they can impact website ranking and the visibility of businesses online.
Staying on top of Google's algorithm updates is daunting but essential to stay competitive. In this article, we will explore some of the most recent Google Algorithm updates and discuss their implications for businesses.
Apr 12 2023 • 5 mins Read
UX/UI Design UX/UI Design If you're looking to improve your UI/UX design process and deliver an exceptional user experience, combining the power of ChatGPT with a professional UI/UX design company can yield impressive results. By utilizing the insights offered by ChatGPT, you can streamline your workflow and gain valuable insights into your user base.
In this article, we'll delve into the benefits of leveraging ChatGPT alongside a professional UI/UX design team, and how this combination can take your design process to the next level.
Apr 12 2023 • 6 mins Read
Development Development In today's digital landscape, staying ahead of the curve is more critical than ever. To maximize the potential of ChatGPT, leveraging powerful tools is essential. These tools can empower you to unlock the full capabilities of ChatGPT, enabling you to gain a competitive edge and stay ahead of the game. Don't let your business fall behind, read on to explore the ultimate toolkit and let us equip you to succeed with ChatGPT.
Mar 29 2023 • 5 mins Read
Development Development The digital analytics world is constantly changing. It is essential for businesses to succeed online. They must stay up to date and be willing to adapt. Google Analytics 4 (GA4) has recently been introduced. It has many new features and capabilities. This shift in understanding user behavior provides new possibilities. However, it also raises questions and uncertainties that require clear guidance. That's where we come in.
Mar 27 2023 • 4 mins Read
Development Development Natural Language Processing (NLP) is revolutionizing the way computers interact with human language. It's the bridge between humans and computers that enables them to understand and generate human language. In this post, we'll introduce you to the exciting world of NLP. We will cover the basics and more advanced topics. We will also explain how NLP is being used in real-world applications, and what the benefits are.
Feb 27 2023 • 9 mins Read
Development Development Cloud-native computing is transforming business operations and enabling them to be more responsive to the changing needs of their customers. Companies can build and deploy applications more quickly, and easily scale up or down to meet changing demand. In addition, cloud-native computing provides businesses with greater cost efficiency and improved security. This makes it a valuable consideration for any business looking to modernize its IT operations and stay competitive in today's market.
Feb 27 2023 • 7 mins Read
Development Development How much traffic can Node.js handle? The question is a good one especially given how popular Node has become and how well-known it is for its rapid responses and low latency. Let's dive in to find out more about just how fast Node.js is, and how it handles concurrent requests.
Jan 26 2023 • 7 mins Read
SEO SEO You know the feeling―you have written a blog or web page and are ready to share it with the world. Now all you need to do is come up with an appealing title and description for search engine result pages that will make people click through and visit your site. This blog dives into the importance of title tags, explains how to create titles that get you noticed and read, and shares the benefits of hiring a nearshore company to do your SEO tasks for you.
Jan 19 2023 • 7 mins Read
SEO SEO Are you worried that the looming recession will hurt your business, or even worse, ruin it? You're not alone. As the global economy continues to struggle, more business owners are feeling concerned about keeping their organizations afloat. In this article, we explain why your businesses should continue their marketing and branding efforts during a recession, and how nearshore outsourcing your search engine marketing efforts will help you to save money.
Jan 12 2023 • 7 mins Read
Development Development Building powerful, modern web applications requires improved architectural design. This blog describes a performance checklist when facing issues related to the critical rendering path for optimizing front-end performance.
Dec 29 2022 • 3 mins Read
SEO SEO Writing good meta descriptions can be hard when you don’t have any guidance or support, but it’s too important to ignore or neglect. With the right meta tags in place, search engines can better read the information your web pages hold, which leads to higher positions on search engine results pages. In this article, you will learn how to create meta descriptions that drive traffic and inspire clicks.
Dec 21 2022 • 11 mins Read
Development Development In a previous blog post, we addressed what Node.js is, a bit about how it functions, and if and when it might be the right programming language for your application development. But how can you increase application performance? We have seven solutions for improving the performance of Node.js at scale.
Dec 15 2022 • 13 mins Read
Development Development The front-end is the first thing a user sees when operating an app or website. As a result, front-end performance is one of the most important factors in a potential customer's decision to stay or leave. Improve your website or app performance with these three approaches.
Nov 30 2022 • 3 mins Read
Development Development Front-end performance boosts and optimizes digital marketing efforts. This blog outlines techniques and best practices for ensuring a positive user experience, and the benefits of having front-end performance and marketing strategies working together.
Nov 25 2022 • 3 mins Read
Nearshore Nearshore Increasing prices of oil and basic commodities fill news cycles, not just in the United States but across the world. The global economy, still reeling from the ill effects of the pandemic and Russia’s invasion of Ukraine, is facing an uncertain future. Experts worry the economy will get worse before it gets better. How can organizations weather the coming storm? Nearshoring is a valuable option for businesses to make it unscathed through a recession―and thrive afterward.
Nov 18 2022 • 8 mins Read
Development Development When you’re ready to build an app, you have some serious choices to make. You want to hire a development team that knows the ins and outs of all the different network applications, in order to build the best possible app. This is particularly true if your app is going to need real-time data displays and connections. You will want developers who can work in Node.js. In this article, we will delve into what Node.js is, how it works and why you want Node.js development services.
Nov 9 2022 • 10 mins Read
Marketing Marketing Digital marketing is like a witch's cauldron—it's got all these interesting ingredients that, when mixed, add up to something magical. Are you ready to step up your marketing game? We brewed up a list of digital marketing techniques to optimize your online presence and maximize customer reach this Halloween season and well beyond.
Oct 24 2022 • 6 mins Read
Marketing Marketing Over the last decade, most companies have complemented their traditional sales and distribution methodologies with digital platforms. Digital commerce offers access to a culture of online experiences and shopping that vary from conventional methods. Becoming a digital brand is not as simple as creating a website; it involves many layers. Each aspect of digital commerce must be done well.
Sep 28 2022 • 7 mins Read
Marketing Marketing Digital commerce is a growing industry that revolves around the culture of selling and buying online and encompasses the design, marketing, and technology that go into online sales. It continues to play a relevant role as the demands of e-commerce expand. It is no longer enough to set up a shop online and wait for customers to find it. There’s a lot that goes into successful online selling and digital commerce tackles this as an entire ecosystem.
Sep 22 2022 • 7 mins Read
Marketing Marketing As things change rapidly across the digital media landscape, there’s a trend toward hiring digital agencies. This blog seeks to answer the questions, what is a digital agency, how does it differ from a traditional agency and what does a digital agency offer its clients?
Sep 16 2022 • 7 mins Read
Content Content Digital transformations are changing the way companies do business. With technology-based tools and digital innovation systems, it’s easier than ever to make a business run smoother and more efficiently. This article will examine the benefits of digital transformation.
Aug 26 2022 • 5 mins Read
Marketing Marketing For most of us, digital marketing has become an ubiquitous part of our everyday lives. From the moment we wake up until the moment we go to sleep, we are exposed to dozens of advertisements, commercials, and sponsored content. Digital marketing is always evolving and businesses that can't keep up get left behind. This blog will help you gain insight into current trends and future opportunities for your business, as well as actionable tips on how to find a reliable digital marketing partner
Aug 16 2022 • 6 mins Read
Nearshore Nearshore En Pixel506, estamos agradecidos de tener mujeres talentosas dentro del equipo que inspiran y ofrecen ideas innovadoras y creativas para impulsar nuestro negocio. Contamos con madres de familia hábiles que trabajan en puestos como SEO, finanzas y talento humano.
A decir verdad, no estaríamos donde estamos hoy sin la dedicación y el compromiso de nuestras Pixelians.
Aug 16 2022 • 8 mins Read
UX/UI Design UX/UI Design How difficult is it to find a good UI/UX designer? The answer depends on if you do your homework. While finding the right UI/UX designer for your website or app might seem daunting, it doesn’t have to be. There is an abundance of designers for hire, but you’ll want to find the one that will do the best job for your particular needs and project. Not sure where to start? Read on for tips to finding your dream team partnership.
Jul 28 2022 • 7 mins Read
Content Content When was the last time you came across a piece of content and felt like it was speaking directly to you? Maybe it was an intriguing podcast, an inspiring post on your social media feed, or a blog that you read from start to finish. If it grabbed your attention, chances are that you either liked, saved, downloaded, or shared it. And that’s exactly what you want consumers to do with your content.
Jul 27 2022 • 6 mins Read
UX/UI Design UX/UI Design The right prototyping tools and processes can make all the difference in the design and user experience process. With great tools, designers and clients can quickly get a good visual grasp on how a product will look, function and feel to a user. In this article, we will explore how prototyping tools and processes work and offer suggestions for some of the best products on the market currently.
Jul 12 2022 • 7 mins Read
UX/UI Design UX/UI Design How many times have you downloaded a mobile app only to uninstall it later, disappointed by its performance? When a mobile app is sluggish, unresponsive, or difficult to use, users will delete it and never download it again. So, when designing a mobile app, the end-user should always be top of mind. In this blog, we’ll dive into common UI/UX mistakes that can ruin your mobile app―and how to avoid them.
Jun 22 2022 • 5 mins Read
Nearshore Nearshore Nearshoring is a popular way to outsource work particularly in the software development field. This article examines the definition of nearshoring, why it works and then explores the advantages of the technical development process with a nearshoring business.
Jun 13 2022 • 6 mins Read
UX/UI Design UX/UI Design When building a website, mobile application, or software product, the goal should always be to launch an effective, visually appealing, and intuitive user experience. A poor design or disappointing user experience can make your product appear outdated, unprofessional, and even less trustworthy. With the right UI/UX designer and front-end developer on board, you can create end products that will increase your wow-factor and convert leads into sales.
May 25 2022 • 10 mins Read
Nearshore Nearshore You get it—nearshoring is the solution for staying on par with your company's needs without the headaches of recruiting, hiring, and training new employees. By outsourcing your software development or business operations to a company in a nearby country, you can save time, money, and energy without having to compromise on talent, quality, and security. In short, the benefits far outweigh the cost. That is, as long as you have the right partner.
May 17 2022 • 6 mins Read
Nearshore Nearshore You have a project and you know you need a team to work on it. What do you do next? How do you find the right people that can work within your budget and help you meet
your goals? Nearshoring just may be your answer!
May 12 2022 • 6 mins Read
Staffing, UX/UI Design Staffing, UX/UI Design On Thursday, April 28th, Pixel506 celebrates #GirlsinICT, drawing attention to the critical need for more women in ICT roles. Meet some of our female heroes!
Apr 28 2022 • 10 mins Read
Nearshore Nearshore Outsourcing is a growing choice for many companies, large and small, that seek to achieve goals, create new products and revolutionize industries. This article explores why companies choose to use a specific type of outsourcing: nearshoring for software development needs.
Apr 20 2022 • 5 mins Read
Nearshore Nearshore If you’re considering nearshoring but having a few jitters about using a company that isn’t in your home country to help complete your project, relax. This blog article is dedicated to examples of successful nearshoring partnerships and we tell you what to look for in a partnership to make sure that you achieve your goals. But first, let’s start with the basics.
Mar 31 2022 • 8 mins Read
UX/UI Design UX/UI Design These days, user experience services (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world?
If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read ‘What Is User Experience?’ before proceeding with this article.
Mar 22 2022 • 5 mins Read
Nearshore Nearshore When looking to partner with a Nearshore organization, more and more US businesses are looking to Costa Rica. There are several key reasons why Costa Rica is a leader in nearshore development resources. Read on to learn why doing business with Costa Rica is a no-brainer.
Mar 18 2022 • 8 mins Read
Content Content If you run an eCommerce business but you're not fully utilizing your content capabilities yet, you might be missing out on brand awareness, traffic, and leads. This blog explains why content marketing is important to your business, how to create valuable content, and what you need to get started today.
Feb 22 2022 • 7 mins Read
Marketing Marketing While there are many benefits to including your business in online directories, it pays to do your due diligence and find the directories that will most benefit you before investing time (and possibly money) in their services. Read on to learn more about what to expect from online directories and the benefits.
Feb 15 2022 • 9 mins Read
Marketing Marketing Performance marketing services, a comprehensive term that refers to advertising programs in which advertisers pay only when a specific action is completed, has become a key component of many successful business growth strategies. However, if you want to use performance marketing for your business, you will first need a concrete plan with actionable steps, effective tools, and specific goals.
Feb 11 2022 • 6 mins Read
Marketing Marketing Original creative content is a big part of an overall marketing strategy for most businesses. So how can you make the most of your content and drive traffic to your site through search engine optimization (SEO)?
One of the main reasons that businesses invest in content marketing strategies is it creates better SEO rankings. SEO is an invaluable tool that raises brand awareness and can drive users to a business’ site before its competitors. Content marketing plans generally include articles and social media posts that engage users creating connections that eventually lead to sales. Let’s take a look at 5 key factors that make for SEO-favored content.
Feb 11 2022 • 5 mins Read
Marketing Marketing Connected TV has emerged as the space TV advertisers want to be as subscribers leave traditional cable TV setups and shift toward Over The Top TV (OTT) and Connected TV (CTV) devices. Learn about the advantages of working with these new platforms and how to pick the best option for your business to connect with your audience.
Jan 28 2022 • 6 mins Read
Marketing Marketing Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based on data is one of the primary functions of AI within the scope of SEO. Read on to learn more about how AI is changing the landscape of SEO through data analysis and content marketing.
Jan 21 2022 • 7 mins Read
Marketing Marketing By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control over their data and how it is shared. As a result, search engines are eliminating cookies. But what does this mean for marketers who rely on cookies to personalize advertisements? How can advertisers pivot to meet the changing digital marketing landscape?
Jan 14 2022 • 8 mins Read
Marketing Marketing What is Google Discover?
To answer this question it’s best to go back in time and visit the origins of this software. In 2012 Google debuted something called Google Now. The concept of Google Now was to provide information to users throughout each day that would be relevant and interesting to the specific user. Eventually, this ambitious project was narrowed down to providing mostly informative articles from the web that could be personalized. It was called Google Feed. However, in 2018, Google changed the service’s name to Google Discover.
The purpose of Google Discover is to feed users content from across the web that is relevant to their interests. Each individual’s feed is personalized according to his/her preferences.
Dec 17 2021 • 5 mins Read
UX/UI Design UX/UI Design By now most of us are familiar with the term user experience (UX). But perhaps less familiar is understanding how the design behind a good user experience works. Who decides what makes an experience good? And then how does one design to make a good experience? What role does human psychology play? What about technology? This article will answer these questions and more.
Nov 30 2021 • 16 mins Read
Marketing Marketing In the ever changing landscape of SEO, Google has recently added new metrics that it will be using to rank pages. Google’s latest addition involves measuring a page’s overall user experience (UX) by taking into consideration some basic functions that impact UX. These functions fall under the header of Core Web Vitals.
Nov 25 2021 • 9 mins Read
Development, Staffing Development, Staffing There are numerous staffing agencies that specialize in web, mobile, and software development placement. But how do you find an agency that understands the industry that you work in? Where can you find experienced employees who fit in with your company culture? And how do you connect with a staffing firm that delivers products or services that align with the needs of your target audiences? When it comes to your software development needs, undoubtedly you only want to partner with experienced and reliable professionals. Here is a short guide on how to find the best company for your business.
Nov 18 2021 • 8 mins Read
Development Development At its most simple definition, GraphQL is a query language and server-side runtime for application programming interfaces (APIs). While this definition is certainly not overly loquacious, it’s not easy to understand unless you’re a developer. Let’s break this down a little bit for a more basic understanding of GraphQL.
Nov 12 2021 • 5 mins Read
Development Development Software development is a global business. The benefits of using a software development firm that is outside of the US far outweigh the potential pitfalls. In this article, we take you behind the scenes of software development at our nearshore agency, Pixel506 and provide sound advice for selecting a development partner. Read on to learn more about finding the right software development solutions for your business.
Oct 29 2021 • 11 mins Read
UX/UI Design UX/UI Design The Star Wars fans amongst us will know that Luke Skywalker had to overcome the temptations of the Dark Side to become a Jedi. Throughout the Star Wars movies, the Dark Side is synonymous with evil while the Light Side is considered essentially good. But when it comes to UI design, more businesses seem to be exploring the power of the Dark Side lately. When we say Dark Side, we're not referring to the nefarious dealings of Darth Vader and Company, but rather to user interfaces and experiences that use a darker palette.
Oct 22 2021 • 8 mins Read
UX/UI Design UX/UI Design When it comes to user interface principles and best practices, there are some definitive things to be aware of that will make for an award-winning design. User interface (UI) design is a unique form of design. It’s not the same as user experience (UX) design, although the two are often confused. For more on this difference see our blog post: What is UI/UX and What is the Difference Between Them.
Oct 14 2021 • 6 mins Read
Marketing Marketing You know you want to hire a partner to help out with your software development project. But you don’t know where to find the best value, high-quality work, and strong relationships. Should you offshore? Stay onshore? Go Nearshore? Does everything you’re looking for even exist in one place? Read on to learn more.
Sep 22 2021 • 7 mins Read
Nearshore Nearshore What makes for a great nearshoring partner? One that works tirelessly toward helping your business meet its software needs. The anatomy of an outstanding partnership is predicated on several different attributes working in tandem. But before we discuss the bones of a good partnership, let’s define some of the terms associated with outsourcing.
Aug 26 2021 • 7 mins Read
UX/UI Design UX/UI Design In today's digital world with increasing customer demands and global competition, you can’t afford to launch an outdated looking website or mobile application. When marketing an innovative product, you should bring ease and convenience to your users' lives. When your user interface (UI) design fails, your business can lose potential customers and sales. Modern UI design has become a must rather than an option. Is your UI design up to par?
Aug 19 2021 • 6 mins Read
Development, Nearshore Development, Nearshore What is nearshore development exactly? To answer that question, we must first tackle outsourcing. Over the past decades organizations have begun to hire third parties to conduct essential business functions at a lower cost to improve business efficiency and the financial bottom line. This is a practice known as outsourcing. An example might be that a business in New York outsources its customer service to a call center in India, where it is less expensive to have individuals assist clients with their needs around the clock.
Aug 12 2021 • 12 mins Read
UX/UI Design UX/UI Design In this guide we’ll explore what user interface (UI) design is, its uses and benefits, what UI developers do and how to find the right UI partner for your project or business.
Jul 30 2021 • 11 mins Read
Development Development The vast amounts of data available and collected have only continued to grow rapidly. Terms like data lakes and cloud systems have made clear the need for storage of data. This growth in data has fueled a need for data architecture services, which handle the data assets storage, use, and overall management. Data architecture services are becoming increasingly vital, as data is leveraged more frequently and has become a cornerstone in decision making for business. To be competitive, data is a must and its accessibility, storage, use and management are vital to the health of the business. It is no longer an optional investment but a necessary system for efficiency and effectiveness. Are you getting the most out of your data?
May 20 2021 • 5 mins Read
Marketing Marketing As the economy continues to become more digitally-based, collecting, storing, and analyzing data is more valuable and accessible than ever before. Yet, many businesses struggle to get the most out of their data. But with the right data architecture in place―and in some cases, guidance from specialist partners―any business can turn their data into dollars.
May 14 2021 • 5 mins Read
Development Development You’ve heard software testing is an important part of the development process for a new app or any other type of software. But why should you invest in quality assurance and testing? Why not just build your product, launch and figure the rest out as you go? Well, we can think of a few reasons...
Apr 23 2021 • 5 mins Read
UX/UI Design UX/UI Design Connecting with your audience plays a crucial role in the success of your business app or website. A product or service that focuses on both user experience and interface design, can become a key competitive differentiator in this hyper-competitive, consumer-driven marketplace. And partnering up with the right UI/UX design agency or UI/UX consultant will put you on the fast track to success.
Apr 16 2021 • 6 mins Read
Marketing Marketing In current times, as well as in a post-pandemic world, the importance of having a digital transformation strategy for your business should not be underestimated. Most companies are either working towards transforming or have already embraced the changing market and digitized their products, services, and processes. Transforming your organization to thrive in the digital age can greatly impact your business for the better.
Mar 31 2021 • 5 mins Read
Content Content With many choices of content marketing staffing agencies to choose from, it’s hard to know which one is the best for your business, whether you’re looking for a b2b content marketing source or direct-to-consumer marketing. We have created a mini-guide here to help make the selection process more transparent and easier.
Mar 24 2021 • 7 mins Read
Development Development DevOps is a strategy that bridges the gap between developers (Dev) and traditional operations roles (Ops) in developing software. In a DevOps environment, developers and IT operations staff collaborate to deliver new features and stability, making the entire team responsible for the success of the project. In short, DevOps shorten the systems development life cycle and provide continuous delivery of more reliable software quality.
Mar 18 2021 • 6 mins Read
UX/UI Design UX/UI Design Selecting a user experience (UX) design agency is an important choice that will impact the success of a product and the business. You want to choose the best UX agency for your needs. And while there are many, many great UX agencies, not all will be the right fit for your needs and it’s important to do your due diligence before partnering with a UX company to build your product. We’ve highlighted helpful tips in choosing the best possible UX agency for your business needs.
Mar 10 2021 • 5 mins Read
Content Content The power of effective online copywriting should not be underestimated. Just because someone can write, doesn’t mean that they can write well. Copywriting is a skill, and like all skills, it takes practice to get it right. Building trust and loyalty with your prospects all starts with writing conversationally, and a professional copywriter can help you with that.
Feb 25 2021 • 4 mins Read
Staffing Staffing Project management is an important piece of any organization’s ability to accomplish its goals and objectives. But what does it really mean?
Feb 18 2021 • 5 mins Read
Content, Development Content, Development With a shift to digital marketing driven by informative content, business is investing in content creation to grow its audiences, establish its expertise, and ultimately drive conversions. But content is no longer confined to a blog as it might have been even 5 years ago. Now content is far broader in scope and reach with mobile apps and social platforms adding new opportunities to connect with consumers. Managing content across different channels and platforms can quickly get tricky and time consumptive. This is where the advent of headless CMS has come to the rescue. However, the marketplace has quickly become inundated with headless CMS platforms, making choosing the right one challenging.
Feb 10 2021 • 6 mins Read
Development Development Quality assurance is an essential part of software development. Without it, chances are your software won’t function properly due to possible bugs, glitches, or other issues. A malfunction in software can lead to major consequences for your company’s reputation and its ability to retain users. How well is your company’s quality assurance process working for you?
Jan 22 2021 • 5 mins Read
UX/UI Design UX/UI Design Have you ever visited a website that was confusing or difficult to navigate? Chances are you left that website within seconds. Or maybe you downloaded a promising app that, once installed, did not deliver. You probably removed that app from your device. When it comes to measuring the success of a website or mobile app, user experience (UX) makes all the difference ― both for your clients and your business.
Although UX design isn’t limited to digital products, this article focuses on UX design for websites and mobile applications.
Jan 14 2021 • 5 mins Read
Marketing, Staffing Marketing, Staffing Applications that help individuals to social distance, stay healthy and provide services are rising to the top in 2020.
Aug 28 2020 • 7 mins Read
Marketing, Content, Development Marketing, Content, Development Technology is advancing rapidly with content distribution in mind, now we can manage content on multiple platforms from one system: welcome to the world of headless CMS. You can think of it as a content hub.
Aug 21 2020 • 5 mins Read
Marketing Marketing Data collected about customers’ habits and preferences can be the key to offering real-time solutions, assistance and better service.
Aug 14 2020 • 4 mins Read
Marketing Marketing Connecting with your clients and would-be-clients where they are is a critical component to marketing. Any marketing strategy worth its weight will leverage more than just one outlet or resource to amply connect with users in an effective manner. This is necessary because all users are no longer interacting with the same outlets and interfaces. The future of marketing is an omnichannel strategy. Why? According to The Marketing Automation Statistics Report, the purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns.
Jul 20 2020 • 6 mins Read
Marketing, Development Marketing, Development Enhance your existing data collecting/reporting system with the right features and make sure you are using them to the fullest with these 6 essential concepts to become an efficient Google Analytics user.
Jul 18 2020 • 6 mins Read
UX/UI Design UX/UI Design Are you working remotely as a UX designer services? If so, you have probably found that there are many advantages of working remotely; you dictate your own hours, you can work from anywhere in the world, and you are able to tap into a global client base. However, working remotely as a UX designer can also bring challenges. At Pixel506, we provide strategies for planning and conducting remote UX work.
Jul 16 2020 • 7 mins Read
Development, UX/UI Design Development, UX/UI Design What is voice interaction? Well, it’s the biggest UX challenge nowadays. No doubt voice interaction power is here to stay. Read more.
Jul 13 2020 • 5 mins Read
UX/UI Design UX/UI Design Are you working remotely as a UX designer? We provide strategies for planning and conducting remote UX activities.
Jun 29 2020 • 6 mins Read
Marketing, Content, Staffing Marketing, Content, Staffing It's time to build resilience and reinvent yourself by encouraging personal and business growth with the best possible attitude.
Jun 22 2020 • 6 mins Read
Marketing, Development, UX/UI Design Marketing, Development, UX/UI Design Behind the scenes engineering for e-commerce
Jun 15 2020 • 4 mins Read
Marketing, Content Marketing, Content In this article, we are diving into digital marketing techniques and strategies that drive sales in eCommerce. eCommerce stands for electronic commerce and refers to a business model where you buy and sell products online. Like all other business models, eCommerce has its own unique set of requirements when it comes to successful online marketing. Let's explore what they are and how you can harness these techniques to your advantage.
May 25 2020 • 8 mins Read
Marketing, Content Marketing, Content Pixel506 delves into e-commerce with a guide on how to best take your business online.
May 15 2020 • 5 mins Read
Content, Staffing Content, Staffing While the COVID-19 crisis has caught many of us off-guard and feeling underprepared, this situation can be seen in business as an opportunity for brand resilience and strategy— with the right leadership brands will emerge intact ready for the future.
Apr 29 2020 • 5 mins Read
Content Content What is your favorite online communication tool? What posts or articles have brought you the most success?
Apr 23 2020 • 4 mins Read
Content Content We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.
Apr 13 2020 • 2 mins Read
Staffing Staffing As the world, the economy, and business, in general, are facing COVID-19, we cannot stop, but rather create new strategies for our clients to feel the security of the services we provide.
Mar 31 2020 • 4 mins Read
UX/UI Design UX/UI Design User experience services – also known as UX for short – is defined as the totality of the end-user's perceptions as they interact with a product or service. In today's digital world, UX is one of the key pillars of digital design. Websites and mobile apps need to be not just visually appealing, but above all, they need to be intuitive and tailored to users’ needs. There is a wide range of UX/UI tools out there that can help your business increase loyalty. Here is how it works.
Mar 30 2020 • 7 mins Read
Marketing Marketing How long has it been since you updated your website? We give you some recommendations that can really improve your digital presence.
Feb 21 2020 • 4 mins Read
Content Content We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.
Apr 26 2019 • 6 mins Read
UX/UI Design UX/UI Design User experience and animation are closer than you might think. However, this took time and effort. Now, we review the last ten years so we can understand where animation UX is going.
Apr 15 2019 • 5 mins Read
Marketing, Content Marketing, Content If you use a content marketing strategy to organically increase ROI and user conversion, then you are on the right path. Content marketing benefits include more brand engagement, better SEO, brand recognition, and loyal customers.
Oct 29 2018 • 5 mins Read
UX/UI Design UX/UI Design Service design aims to improve your service experience through tools such as user research, user journey maps, and service testing in order to ensure a quality service user experience.
Oct 21 2018 • 3 mins Read
UX/UI Design UX/UI Design The Design Thinking process is an iterative methodology that involves 6 stages all with the goal of finding and fixing your user's pains and problems.
Oct 15 2018 • 4 mins Read
UX/UI Design UX/UI Design Co-creation is a methodology within service design that allows multi-disciplinary teams from different backgrounds to work together to effectively create holistic services and products.
Sep 24 2018 • 2 mins Read
Content Content Recycle your content: Update your information and trends, optimize content SEO, improve writing quality, and avoid running out of ideas. Recycle content as often as you need, at least once a year.
Sep 10 2018 • 4 mins Read
Marketing, Content Marketing, Content Optimize your content marketing with a complete audit, to find out what content you have, what you should write about, and what content needs to be optimized.
Aug 29 2018 • 4 mins Read
Content Content Successful design means being creative, solving problems, and collaborating with diverse teams. Design Thinking is a methodology that will transform your team and cultivate these values.
Aug 20 2018 • 3 mins Read
UX/UI Design UX/UI Design Before you can start designing and developing a UX product/service, you must know your user. Here are 4 questions you need to ask in user interviews in order to make user journey maps and user personas.
Aug 13 2018 • 4 mins Read