What is User Experience (UX)?
What is UX? UX stands for User Experience, and refers to the feeling that people experience when using a product or service. When talking about websites and mobile applications, there are a number of factors that influence user experience. A website or app with good UX will be considered useful, usable, desirable, findable, accessible, and credible. When users can easily navigate your site or app, you’re more likely to give them a positive experience and turn them into paying customers.
> If you would like to learn more about UX, you should read our blog post ‘What is UX Design?’
How UX Services Can Help Your Business
With mobile usage on the rise, websites need to be mobile-friendly. You will want to ensure that visitors are able to find the information that they are looking for without having to wade through multiple web pages. Eliminating confusion can mean the difference between retaining a visitor on your website or having them bounce off. The same goes for mobile applications. If your app fails to meet the expectations of its users, you may end up losing clients instead of gaining them, and harming your business instead of boosting it.
There are several ways how UX can help your digital business:
UX can improve your customer journey
An effective user experience guides users to the content they are looking for in the most efficient way. Without an intuitive navigation, a clean layout, quality content, and appealing calls to action, your design will fail to perform. By having an accessible and well-designed website or application, you will provide users with a smooth journey to the information, products, or services they seek, thereby increasing the chances of conversion.
UX can reduce your costs
A well-thought out UX strategy lays the foundation for a great customer experience, aligned with your company's objectives. By holding usability testing sessions throughout the UX Design process, you can detect potential problems early on and iron out issues before launch date. Preventing bugs and usability issues is less expensive than dealing with the consequences after a release. Plus, if you can create a positive user experience, you are more likely to create a valuable customer relationship, and therefore more revenue.
UX can improve your ROI
Focusing on your UX makes things easier for the user, but is it worth the investment? As you might suspect, our answer to this question would be a firm yes. When UX improves the customer experience, the conversion rates will increase. As a result, the ROI will be positively affected. According to a 2016 study by Forrester, every $1 spent on UX design returns $100.
UX can improve your SEO rankings
Google strives to deliver the best search results, and therefore they put a great value on website usability. Google uses over 200 ranking factors, and one of these factors is dwell time. Dwell time is the amount of time that passes between the moment someone clicks on a search result and subsequently returns back to the search engine results page. With an optimized UX design, you can increase traffic to your website and retain visitors for longer. The more user-friendly and well-designed your website is, the more relevant it will be for Google.
UX can distinguish you from your competitors
Standing out from your competition is critical to your company’s success. Although it’s not an easy task, it is an important one. Conducting a solid UX competitive analysis early on in your UX design process can help you stand out from the competition. By developing a website or mobile application that is fast, user-friendly and responsive, your brand, products and services can stand out and appeal to your ideal target market. Offering meaningful user experiences is a great way to stand out.
In-house vs. Outsourcing UX
When viewing and interacting with your website or application through the eyes of your end-users, you might discover some quick fixes that can help you improve your UX. Broken links, missing images, and typos are just a few examples that can negatively impact a company’s trustworthiness. These examples are relatively easy to discover and resolve yourself. However, working together with a professional agency that has experience and expertise in web and app development and UX design, could be the most logical step to optimize the usability and accessibility of your website and/or mobile application.
- UX stands for User Experience, and refers to the overall experience a user has when interacting with a product or service.
- If your company’s UX is failing, chances are that customers expectations won’t be met and you are losing potential customers.
- Once your company’s UX is optimized, chances are that your customer journey is working well, you’ll be able to reduce costs, your ROI and your SEO rankings will increase, and you can successfully distinguish yourself from competitors.
- Working together with a professional agency that has experience and expertise in UX design is often the most logical step to optimize the usability and accessibility of your website or mobile application
Want to learn more? Read 'UX & E-commerce: Connection, Emotion & Problem Solving' and discover more about how to engage with your clients in the e-commerce space.
Pixel506 is a digital marketing agency that develops and designs web, mobile and desktop solutions. Our experts offer business consulting for clients in a wide range of industries. Whether you want to build a website or application from scratch, or improve an existing one, we are passionate about creating a strategy that aligns with your business goals and mirrors your customer’s desires. You can contact us without any obligations ― we’d like to chat and see if we can help you grow your business.