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Strategy

Learn About Our UX Research Methodology

User experience research and design is the systematic study of a website or application in relationship to both its target audience and the business’s objectives. UX research plays an important role in product design and development and is a cost-saving measure. At Pixel506, our UX research reveals insights into a target audiences’ user preferences when interacting with a product or app or website. We use diverse methods including user testing, user personas and more to disclose preferences that enable your business to design the ideal product for your users. User preferences are used in the design process to make sure products are user-friendly, and position your brand as a knowledgeable industry leader capable of solving your users problems and queries. Our UX research helps ensure that the end users’ goals and preferences are prioritized when the design team goes to work designing or redesigning a website or application. We help you put clients first!

Experience

We provide qualitative and quantitative user research

brainstorming new ideas about landing page with the team

Before spending time and money designing or redesigning a brand or a product it’s critical to have an idea of what users or customers want. At Pixel506, our UX research provides detailed insights into what users want from a brand and its products. This allows your business to make adjustments that build better brand loyalty and connection, ensuring the success of a product. Get in touch with us today to learn more about how our user research strategies can help bring your vision and goals to life.

brainstorming new ideas about landing page with the team

01

Discovery

Collaboratively we discuss your brand and your target audience.

02

Exploration

Our UX research teams analyze data from your target audience to help discern their needs and how we can implement this into your design strategy.

03

Creation

Our designers and creatives deliver custom designs that reflect input from your target audience increasing connection and brand loyalty.

04

Optimization

We continually optimize your brand by creating meaningful ways for you to connect to your users, based on their feedback.

Solution

Client focused/result oriented

Agility is part of a successful digital strategy. We allocate teams to work on your project and let you get back to the business of running a business. We understand that to be AGILE business must be focused on its clients while simultaneously identifying and investing in the future. That’s why we work in a continuous change, continuous deployment cycle. During the product cycle we always:

1. Find Momentum

2. Look for Insights

3. Create Ideas

Once ideas are validated we deploy and track them, making sure they produce results. In the meantime, a new sprint starts and so on.

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Gamification in UX design refers to the integration of game elements and mechanics into non-game environments, such as websites and mobile apps, this helps to boost user engagement and motivation. By applying techniques typically found in games, designers can create more compelling and interactive experiences that encourage users to return and interact more frequently with the site or app.

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As designers, wireframes are easy to understand and picture in our minds. We can envision what something might look like; but we also know most of our clients or stakeholders can find it hard to conceptualize a wireframe. It is at times confusing with no feel or dimension, it doesn’t have colors and its functionalities must be imagined. 

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