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Strategy

Learn About Our UX Research Methodology

User experience research and design is the systematic study of a website or application in relationship to both its target audience and the business’s objectives. UX research plays an important role in product design and development and is a cost-saving measure. At Pixel506, our UX research reveals insights into a target audiences’ user preferences when interacting with a product or app or website. We use diverse methods including user testing, user personas and more to disclose preferences that enable your business to design the ideal product for your users. User preferences are used in the design process to make sure products are user-friendly, and position your brand as a knowledgeable industry leader capable of solving your users problems and queries. Our UX research helps ensure that the end users’ goals and preferences are prioritized when the design team goes to work designing or redesigning a website or application. We help you put clients first!

Experience

We provide qualitative and quantitative user research

brainstorming new ideas about landing page with the team

Before spending time and money designing or redesigning a brand or a product it’s critical to have an idea of what users or customers want. At Pixel506, our UX research provides detailed insights into what users want from a brand and its products. This allows your business to make adjustments that build better brand loyalty and connection, ensuring the success of a product. Get in touch with us today to learn more about how our user research strategies can help bring your vision and goals to life.

brainstorming new ideas about landing page with the team

01

Discovery

Collaboratively we discuss your brand and your target audience.

02

Exploration

Our UX research teams analyze data from your target audience to help discern their needs and how we can implement this into your design strategy.

03

Creation

Our designers and creatives deliver custom designs that reflect input from your target audience increasing connection and brand loyalty.

04

Optimization

We continually optimize your brand by creating meaningful ways for you to connect to your users, based on their feedback.

Solution

Client focused/result oriented

Agility is part of a successful digital strategy. We allocate teams to work on your project and let you get back to the business of running a business. We understand that to be AGILE business must be focused on its clients while simultaneously identifying and investing in the future. That’s why we work in a continuous change, continuous deployment cycle. During the product cycle we always:

1. Find Momentum

2. Look for Insights

3. Create Ideas

Once ideas are validated we deploy and track them, making sure they produce results. In the meantime, a new sprint starts and so on.

UX Insights

UX/UI Design

10 Benefits of Improving User Experience and How to Improve Yours

These days, user experience services (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world?

If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read What Is User Experience? before proceeding with this article.

UX/UI Design

User Experience Design From A-Z

By now most of us are familiar with the term user experience (UX). But perhaps less familiar is understanding how the design behind a good user experience works. Who decides what makes an experience good? And then how does one design to make a good experience? What role does human psychology play? What about technology? This article will answer these questions and more.

UX/UI Design

UI Design Services

UI design focuses on the user interface experience. UI emphasizes the elements the user interacts with within the graphic layout of an application. This means that UI is responsible for the screen layout, how items transition, animations and any other visual cue the user must interact with to complete a desired outcome. It includes clickable elements, text, images, sliders, data entry points, etc.— all of which must be designed.

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