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Strategy

What is UX Research?

User experience research and design is the systematic study of a website or application in relationship to both its target audience and the business’s objectives. UX research reveals insights into a target audiences’ user preferences when interacting with a product. User insights— often obtained through user personas and user testing with real users— can be leveraged to inform the design process to be as user-friendly as possible. UX research reveals opportunities for design to communicate and connect with users, offering them products that serve their needs. UX researchers use diverse methods, including user testing, to disclose preferences that become valuable to designing optimal products. During various phases of product development, UX research helps ensure that the end users’ goals and preferences are prioritized when the design team goes to work designing or redesigning a website or application.

Experience

Why UX Research is important for businesses

brainstorming new ideas about landing page with the team

Before spending time and money designing or redesigning a brand or a product it’s critical to have an idea of what users or customers want. UX research provides detailed insights into what users want from a brand and its products. This allows a business to make adjustments that build better brand loyalty and connection, ensuring the success of a product.

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brainstorming new ideas about landing page with the team

01

Discovery

Collaboratively we discuss your brand and your target audience.

02

Exploration

Our UX research teams analyze data from your target audience to help discern their needs and how we can implement this into your design strategy.

03

Creation

Our designers and creatives deliver custom designs that reflect input from your target audience increasing connection and brand loyalty.

04

Optimization

We continually optimize your brand by creating meaningful ways for you to connect to your users, based on their feedback.

Solution

Client focused/result oriented

Agility is part of a successful digital strategy. We allocate teams to work on your project and let you get back to the business of running a business. We understand that to be AGILE business must be focused on its clients while simultaneously identifying and investing in the future. That’s why we work in a continuous change, continuous deployment cycle. During the product cycle we always:

1. Find Momentum

2. Look for Insights

3. Create Ideas

Once ideas are validated we deploy and track them, making sure they produce results. In the meantime, a new sprint starts and so on.

UX Insights

UX/UI Design

What Is UX Design?

What is User Experience (UX) design? Since you’re reading this blog, you’re likely familiar with the words but curious about what the term UX really means, and more importantly— how can it help your business generate more profits? We have answers.

Marketing & Content & UX/UI Design

Pros & Cons of Email Marketing Campaigns

Help your business sales increase by creating a robust email marketing strategy that connects you with the right people to build brand trust, and establish a solid business. Get a clear strategy for your email marketing campaigns!

UX/UI Design

Tools for a Remote UX Design Process

Are you working remotely as a UX designer? If so, you have probably found that there are many advantages of working remotely; you can dictate your own hours, you can work from anywhere in the world, and you are able to tap into a global client base. However, working remotely as a US designer can also bring complications as you will need to engage with users. At Pixel506, we provide strategies for planning and conducting remote UX activities.

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