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Strategy

What is UX Research?

User experience research and design is the systematic study of a website or application in relationship to both its target audience and the business’s objectives. UX research reveals insights into a target audiences’ user preferences when interacting with a product. User insights— often obtained through user personas and user testing with real users— can be leveraged to inform the design process to be as user-friendly as possible. UX research reveals opportunities for design to communicate and connect with users, offering them products that serve their needs. UX researchers use diverse methods, including user testing, to disclose preferences that become valuable to designing optimal products. During various phases of product development, UX research helps ensure that the end users’ goals and preferences are prioritized when the design team goes to work designing or redesigning a website or application.

Experience

Why UX Research is important for businesses

brainstorming new ideas about landing page with the team

Before spending time and money designing or redesigning a brand or a product it’s critical to have an idea of what users or customers want. UX research provides detailed insights into what users want from a brand and its products. This allows a business to make adjustments that build better brand loyalty and connection, ensuring the success of a product.

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brainstorming new ideas about landing page with the team

01

Discovery

Collaboratively we discuss your brand and your target audience.

02

Exploration

Our UX research teams analyze data from your target audience to help discern their needs and how we can implement this into your design strategy.

03

Creation

Our designers and creatives deliver custom designs that reflect input from your target audience increasing connection and brand loyalty.

04

Optimization

We continually optimize your brand by creating meaningful ways for you to connect to your users, based on their feedback.

Solution

Client focused/result oriented

Agility is part of a successful digital strategy. We allocate teams to work on your project and let you get back to the business of running a business. We understand that to be AGILE business must be focused on its clients while simultaneously identifying and investing in the future. That’s why we work in a continuous change, continuous deployment cycle. During the product cycle we always:

1. Find Momentum

2. Look for Insights

3. Create Ideas

Once ideas are validated we deploy and track them, making sure they produce results. In the meantime, a new sprint starts and so on.

UX Insights

UX/UI Design

How to Choose the Best UX Design Agency

Selecting a user experience (UX) design agency is an important choice that will impact the success of a product and the business. You want to choose the best UX agency for your needs. And while there are many, many great UX agencies, not all will be the right fit for your needs and it’s important to do your due diligence before partnering with a UX company to build your product. We’ve highlighted helpful tips in choosing the best possible UX agency for your business needs.

UX/UI Design

What Is User Interface (UI) Design and Why Is It Important?

User Interface (UI) design is the design of user interfaces for machines and software, including websites and mobile applications, with the focus on maximizing usability and the user experience. Good UI design considers all the visual, interactive elements of a product or service. Designing the user interface requires a blend of both creativity and technology.

UX/UI Design

What is UI/UX, and What Is The Difference Between them?

User Interface (UI) and User Experience (UX) are often used interchangeably, but the two are not synonymous. Unsure of the meaning of these two acronyms? This article should give you a good understanding of what differentiates UX and UI, and how they relate to one another. Although UI/UX design can be applied to physical products, this article focuses on digital products and services.

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