What is Content Marketing?
Content marketing is a strategic approach to marketing that uses unique, valuable and informative content to market your business to its target audience with tangible results. It includes a brand strategy that ensures marketing copy has the appropriate tone, structure, visuals and SEO to make a brand stand out and connect with its target audience. Content marketing has a wide scope in the form of blog posts, email newsletters, social media posts and more. Regardless of the platform, the goal of content marketing to connect with a target audience to amplify brand awareness, loyalty and even create sales.