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Gamification in UX design refers to the integration of game elements and mechanics into non-game environments, such as websites and mobile apps, this helps to boost user engagement and motivation. By applying techniques typically found in games, designers can create more compelling and interactive experiences that encourage users to return and interact more frequently with the site or app.

So, you have an amazing new digital marketing campaign in the works. But before you hit "launch" and release it on the internet, let's take a moment to prepare and plan.

As designers, wireframes are easy to understand and picture in our minds. We can envision what something might look like; but we also know most of our clients or stakeholders can find it hard to conceptualize a wireframe. It is at times confusing with no feel or dimension, it doesn’t have colors and its functionalities must be imagined.