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Marketing

How Artificial Intelligence (AI) Is Changing Search engine

Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based on data is one of the primary functions of AI within the scope of SEO. Read on to learn more about how AI is changing the landscape of SEO through data analysis and content marketing.

Marketing

Advertising Without Cookies: Privacy, Data, and Brand Relationships

By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control over their data and how it is shared. As a result, search engines are eliminating cookies. But what does this mean for marketers who rely on cookies to personalize advertisements? How can advertisers pivot to meet the changing digital marketing landscape?

Marketing

Update Your Digital Marketing Strategy for 2022

Digital marketing is the exciting frontier of marketing that is constantly changing and adapting to meet advertiser and consumer needs. In this post we examine new technologies and ideas to jump start your marketing for the new year.

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