Get Gemini Help for Creating Ads on Google

Starting on February 8, Google Bard was renamed Gemini, and it is Google's most powerful AI model to date. Just some weeks ago, this tool was incorporated into some Google Ads accounts, and if you are ready to take your ads to the next level, read on, and we will tell you more about how to improve your ads using this AI tool.

This new chat-based feature helps you create search campaign assets faster by combining your expertise with Google AI. First, you need to enter the URL of your landing page. Gemini will automatically generate a summary of your business, but you can edit it to include more information about your product or service. It's important to use your landing page and not your home page or other URLs because your landing page should have all the information you are showing in the ads. Remember what the ad promises, the landing page delivers.

Here, then, is where the magic happens. Google AI will suggest relevant and effective keywords, headlines, descriptions, images, and site link extensions for your new campaign in just a few seconds. However, you should keep in mind that this AI tool is only available for new campaigns. We hope this feature will be available for all campaigns and ad accounts in the future.

This AI initiative will help all advertisers focus on the strategic aspects of their campaigns while letting the machine handle the heavy lifting, enabling you to experiment with different approaches, test various ad variations, and, ultimately, achieve superior results.

We applied this AI in some A/B tests, and we came to the following conclusions:

• Improved performance: We saw an increase in Ad Strength scores and slight improvements in general results in campaigns built with Gemini assistance. This translates to better ad placement and potentially higher conversion rates.
• Enhanced creativity: You can go beyond basic text ads and human creativity. Gemini can create stunning visuals to complement your message. This is particularly helpful for busy advertisers who might not have access to a dedicated team.

• Discover hidden opportunities: Sometimes, the most effective keywords or targeting options aren't always the most obvious. Gemini can analyze vast amounts of data to identify hidden opportunities you might have missed, opening doors to new potential customers and stronger campaigns.

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