5 Simple Tips for Sharing Dynamic Wireframes
As designers, wireframes are easy to understand and picture in our minds. We can envision what something might look like; but we also know most of our clients or stakeholders can find it hard to conceptualize a wireframe. It is at times confusing with no feel or dimension, it doesn’t have colors and its functionalities must be imagined.
So how do we ensure that our wireframes effectively communicate our vision to people who are seeing them? In this article we’ll answer that question and explore tips to help share your vision with wireframes.
- Set the context
Begin your presentation by briefly introducing the project’s goals, objectives and the problem you and your team are trying to solve. When you provide context, you help your clients connect the dots between the wireframes you’re about to show and the final design. This creates a more engaged client who is eager to see the wireframes for the design potential they represent and not as a final project.
- Start with a guided tour
Instead of overwhelming your client with the entire set of wireframes all at once, begin with a guided tour through each page. Walk them through the layout section by section, explaining the purpose of each element and also letting them know what each element is going to be on the final design, for example an image, a video, a block of color, etc.
Use clear and concise language, so there's no space for confusion or misunderstanding. By breaking down your wireframe into simpler pieces, you will create an organized and comprehensive narrative in your speech.
- Emphasize the user flow
Clients are usually interested in how their user is going to interact with the final product. Highlight the user flow by explaining the sequence of actions the user will take to accomplish certain tasks.
You can use bulleted annotations to guide the client’s eye through your wireframe, showing a logical flow from one step to another. This helps your client visualize the user experience.
- Highlight design decisions
Each element in your wireframe is the result of a design decision, so take the time to explain the reasons behind each choice. You can discuss why certain elements are placed in a specific position, how the layouts support usability and how the designs align with the project’s objectives.
When you provide insights into your design thinking, you help clients appreciate the intentionality of each element in your wireframe.
- Encourage feedback and questions
A presentation with a client should be an interactive conversation rather than a one-sided explanation. Motivate your clients to ask questions and share their thoughts. This is a conversation that not only ensures that they understand the wireframes, but it also gives you valuable feedback that can guide you through further iterations and refinements.
Be receptive to suggestions and try to use their input to enhance the wireframes and the final designs. Incorporating client feedback ensures that designs align with the client’s vision.
Conclusion
Explaining wireframes to clients is something that requires a combination of effective communication, empathy and design expertise. Before the meeting rehearse what you’re going to show and how you will explain the details and decision-making process behind the visuals.
By following these 5 tips, you can create a presentation that shows a deeper understanding of your thoughts and design decisions. This helps take the guess work out of wireframes for clients and renders a simple document richer and more robust.
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