We get lots of questions here at Pixel506 about digital marketing for small businesses. People ask if it is the right choice for them or if it works if you don’t have a big budget. The answer is yes. In fact, with digital marketing, the field evens out between businesses.
- Digital advertising (on search engines and social media)
- Search engine optimization (SEO)
- Content marketing (blogs and articles)
HOW IS DIGITAL MARKETING DIFFERENT?
Traditional marketing (TV commercials, billboards, and magazine spread advertisements, etc) is prohibitively expensive for most companies. But with digital marketing, like advertising on social media and google analytics, it is much cheaper to reach a targeted crowd. Not only is the cost per person reached less, but you are targeting your audience much better. This means you are using your budget much more effectively. And that is crucial for small companies with small budgets.
DO MY SEO EFFORTS MAKE AN IMPACT?
It’s true that it’s hard to compete with huge corporations for top spots. They have people working on SEO 24/7. That can be hard for small businesses to maintain. But that doesn’t mean there’s no hope. You might have heard about long tail keywords. This is a fancy name for long searches. Maybe you can’t make the first three for “bakery in Brooklyn” but maybe you can make the top search for “small, gluten-free bakery in Brooklyn that does catering”. There you go, you are reaching an audience. And the people searching for that last one are much closer to the sale already. They are easier to convert.
IT’S ALL ABOUT THE CONTENT.
Anyone can make a blog. That means there is a lot of competition. But that also means you have the opportunity to do it too. And you can make a difference, if your blog is useful, well-written, and relevant. Between the SEO boost and the social media sharing, you have the very realistic chance of reaching your target audience. Your blog can be just as useful, well-written, and relevant as the blog of any big company.
WHAT DOES THIS ALL MEAN?
Digital marketing evens the field. It gives you opportunities to reach your potential customers that traditional marketing never gave you. You don’t have to be a Fortune 500 company to make a difference with digital marketing. You just have to have the strategy, determination, and skill to do it right.
WHERE DOES PIXEL506 FIT INTO THIS?
Let Pixel506 handle your digital marketing for you. We have the experience with big and small companies and can take you to the next level of marketing. Fill in the form on the bottom of this page, or shoot us an email at firstname.lastname@example.org to get started.
DIGITAL MARKETING FOR SMALL BUSINESSES TAKEAWAYS
- Digital marketing evens out the field between big and small companies.
- Digital advertising helps you reach more people with less money.
- There are many opportunities to optimize your websites to show up for very specific searches.
- Small companies can create blogs just as useful, well-written, and relevant as any big company.