Copywriting: Does Your Organization Need a Copywriter?
What does a copywriter do?
Copywriters write prose for the purpose of advertising to promote and sell products and services. They are responsible for writing content to be used in marketing and promotional materials.
A copywriter’s tasks may include, but are not limited to; producing high-quality content that is in line with the company’s branding and core values, writing social media posts, interpreting creative briefs to understand project requirements, and collaborating with other teams and departments. They often manage multiple projects at once and deal with strict deadlines.
In short, copywriting is the craft of writing persuasive messages that prompt people to take some kind of action. This could be purchasing products or services, signing up for a newsletter, entering an email address, downloading a PDF, donating money, or simply clicking a button.
Content vs. Quality Content
As stated before, writing persuasive copy is a skill that not everyone possesses. There is a difference between ‘creating content’ and ‘creating quality content’. Quality content can elevate your organization, engage customers, and help empower your brand, whereas low quality content could lower the SEO ranking of your entire website. A professional copywriter knows what works for the web and what doesn't.
According to Hubspot's 'State of Marketing Report 2020', over 60% of internet users around the world use search engines to research products and services before making a purchase, while 49% of users use Google to discover or find new items or products. Quality content can be the distinguisher between your organization and its competitors, ultimately helping you secure a spot at the top of search engine results pages and catching the attention of potential customers.
Copywriters know how to deliver your content in a format that is easily understood by your target audience, and at the same time, know how to get noticed by Google's continuously changing algorithms.
How to become a copywriter
Do you want to know how to become a copywriter? Copywriters are professionals who have learned and practiced their craft. While you don’t necessarily need a degree or qualification to become a copywriter, you do need to practice the craft of writing and learn how to write in a way that communicates effectively with a brand’s audience in order to succeed.
To become a copywriting professional, you will first need to learn the basics of persuasive writing. Then you will need to learn how to use those persuasive writing skills to write specific types of content that are in high demand, such as headlines, landing pages, sales emails, advertisements, newsletters and/or video scripts. If you can proactively stay on top of the latest content requirements, trends in social media, and the latest SEO requirements and trends, you could become a successful copywriter.
Furthermore, it helps if you are creative with strong communication skills, pay attention to detail, and have the time and ability to learn and adapt on the job.
Should you hire a copywriter?
In today's day and age, content is king. Not only is content beneficial for your marketing strategy, it is completely necessary. Your organization and customer relationships depend on high quality content. Without it, your website (and therefore your brand) will lose value and credibility.
If you don’t have the time or skills to write content on a regular basis, hiring a professional copywriter can be a great investment for your business. This way you won’t have to worry about producing quality content, leaving you with more time for other aspects of your business. The right copywriter will help attract prospective customers to your website, which will result in lead generation.
Do you need help writing quality content? We are the team for you!
Key takeaways
- Copywriting is the craft of writing persuasive messages that prompt people to take action.
- Quality content can elevate your organization, engage customers, and help empower your brand, whereas low quality content could lower the ranking of your entire website.
- If you don’t have the time or skills to write content, or do so on a regular basis, hiring a copywriter can be a great investment for your business.
- Pixel506 has a team of professional copywriters that can help you produce original, high-quality content to help your brand establish itself online.
Want to learn more? Read ‘Copywriting - Your Voice Matters!’ and discover why copywriting is important for businesses.
About Pixel506
Pixel506 is a digital marketing agency that helps companies become more successful in the digital world by offering them a variety of services in strategy, consulting, copywriting, technology, and design. Whether you want to produce new content, or repurpose existing content, we are passionate about creating a strategy that aligns with your business goals and mirrors your customer’s desires. You can contact us without any obligations ― our experts offer business consulting and we’d be happy to discuss how we can help you grow your business.