Successful Content Marketing: How to focus on the “show” part of show and tell –
If you were to look at marketing like a spectrum, it would look something like this:
Infomercials< — Traditional Ads — > Content Marketing
I bet you can instantly think of several infomercials right off the bat.
Infomercials are memorable because they’re loud and obvious. But, if you watched the link above, you’ll notice that they’re also old.
CONTENT MARKETING IS DIFFERENT.Nowadays, the tune of marketing is about nuance. Successful companies aren’t selling you products, they’re selling you ideas, memories, and experiences. We’ve all seen the Coca Cola commercials, right?
IT’S ALL ABOUT SUBTLETY, TACT, AND INTERESTING, WELL-WRITTEN CONTENT.Not everyone has the budget to create great advertising campaigns like Coca Cola, Adidas, and Heineken. But we can engage in Content Marketing and you shouldn’t underestimate it. Content Marketing is the creation of informative, valuable, and novel content as a means of bringing attention, credibility, and sales to your company. It is subtlety and tact at it’s finest.
WHAT DOES SUCCESSFUL CONTENT MARKETING DO?
- It associates your brand with positive industry elements and creates an engaging environment.
- It organically improves SEO and increases traffic to your website where you can capture new leads and sales
- It can lead to increased name recognition and reach, especially through the use of social media.
- It creates a loyal fan base of people who keep coming back for more useful and interesting information.