3 Easy Steps to Configure External Clicks as Conversions on GA4.
We know the transition from Google Analytics (UA) to Google Analytics 4 (GA4) may have been overwhelming, and you may wonder how to configure specific external link clicks without Google Tag Manager; and is there an uncomplicated way to do it? If so, we are here to save the day!
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Step number 1
In your GA4 account navigate to admin and then click on events.
Step number 2
Inside the events workspace, click on “create event” and then click on “create”
Step number 3
Once you are inside the “create event” panel, name the custom event, without blank spaces just underscore each word like this example click_to_apply_external_link. Then copy and paste the following text in each condition like the image.
Parameter: event_name
Operator: equals
Value: external_link_click
Parameter: element_url
Operator: contains
Value: the link you need to track with https:// For instance: https://thelinkyouneedtotrack.com
Last, click “save”.
Congratulations! You have now created the event and just need to wait a couple of days to turn it into a conversion. But we have a time-saver if you do not want to wait for it to show up.
Click on Conversions and then “New conversion event”
Now paste the same name without blank spaces and then click on “save.”
Extraordinarily easy, right? That is all for now, see you in the next article! 👋
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