GOOD IDEAS ARE NOT GOOD ENOUGH ANYMORE
When creating a product or a service, it isn’t enough to just have a good idea anymore. You have to create a suitable, research-based strategy in order for your project to be successful. The three key words you want to keep in mind are Feasible, Viable, and Desirable. These three keywords come from user experience, which is the concept that all products, services, and brands should be oriented towards the final user. That means they should be what the final user wants and needs because if the final user doesn’t want or need something, they won’t buy into it. And if they don’t buy into it, then no matter what you do, your product or service won’t be successful.
So how can we take our project from a good idea to a successful product, service, or idea? Are there any hacks for how to achieve success? Well, there aren’t any easy hacks. There never are in business. But you can focus on these three characteristics that we are going to explain. Design and create with those at the front of our minds and you will be on your way to success.
MAKE IT FEASIBLE
Feasibility lets us establish many important things. One of the most important things is to check that there is an existing market with a latent need that hasn’t been satisfied yet. It is almost impossible to create a market that isn’t there. And it is incredibly difficult to create a successful product if the need for it has already been filled satisfactorily. The second thing that feasibility ensures is that there is availability of human resources, materials, administration, and finances for the development of your idea.
MAKE IT VIABLE
Viability is the component that lets us make strategic decisions and establish the real benefits of your product or service. Will your idea fail or be successful? Is it viable economically? These are the kinds of questions that you should be able to respond about the viability of your project. What are realistic avenues of ROI? What are the best and worst case scenarios and what are you prepared to do to improve them? If you can’t answer these questions, then you might have to go back to the drawing board.
MAKE IT DESIRABLE
The last factor is possibly the most important: Desirability. Does the product cover an essential need in your market? What data establishes the need and desire of this product? Do we have our end users in mind? Desirability of a product is found by researching the target users. You have to learn what they want and need in order to design a product or service that will meet that need.
A good analogy is to think about clothes. We all have that one shirt in our closet that we just don’t like. It works. It fulfills its job as a “feasible” article of clothing. And it was economically “viable” since it was on sale. But you just don’t like it that much. So, regardless of all the benefits of the shirt, you leave it in the closet. That’s why desirability is so important.
BRING IT ALL TOGETHER
There is no simple hack, but there are ways to push your idea towards success. Answer all of these questions with confidence and make plans to improve those areas that aren’t as feasible, viable, or desirable.
If you’re starting from scratch, then a good place to start is with ethnographic studies and user profiles, to help make sure you are starting on the right foundation.
Pixel506 is a creative content and digital marketing agency. We help you with your digital marketing strategy by creating quality content that is integral to your industry and directed at your target audience based on user research. Our content marketing efforts improve brand positioning, increase leads, and boost conversion.