How to Improve PPC Campaigns with Targeting Options

Lean on the audiences

You can attract more refined and qualified clients, all driven by their unique online behaviors and preferences. This strategic approach not only enhances your campaign's efficiency but also ensures that you are reaching individuals who are more likely to engage with your offerings, propelling your business towards greater success.

Effective Geotargeting.

Even if you are targeting a geographic location on Google Ads, your ads could be shown in other places unless you tweak the default settings, your ads might just pop up in unexpected places.

First, click on your campaign settings, then click on locations and when the menu has been displayed, click on “Location Options.” Now click on Presence to target only users that are located or regularly there, and then click on save. As seen in the images below, it is crucial to make this modification if you are looking for only users located in specific places.

Create audiences with your website data

This is the most important advice that we can give you today. If you are looking to convert users to clients, you must have your GA4 (Google Analytics 4) audiences on Google ads and use them in your campaigns. Here we show you how you can easily import your audiences.

First, click on settings on the top bar of your Google Ads account and then Audience Manager, if it looks different, do not fret! Maybe you are seeing the new Google Ads interface, and we have a mini article where we showed How to Navigate in the New Google Ads' Streamlined Design go ahead, check out, and then swing on back.

When you are inside the audience manager click on the blue plus, and when a new chart pops up, just fit a name, something that encapsulates the essence of your target segment. Now search your audience segment on Your Data and click on save. Excellent! You have your audience on Google ads, now just search it just like we did in point number one of this mini-article, and voila! You will be sharinging ads with your audience.

Extremely helpful right? That is it for today. We will catch up in the next article!

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