What is a Digital Agency?
Digital agencies focus on strategy and creative marketing with an emphasis on user experience, data-driven results and technology. A digital agency differs from a traditional one in its ability to use technology to not only create products, but also to ensure that advertising and marketing aredone effectively. This combination creates marketing campaigns that are data-driven and produce tangible results.
A more traditional agency relies on creativity, design and traditional marketing tactics to reach audiences, and oftentimes they may be more one-dimensional. Take, for example, a web development company. If a firm is a web development agency exclusively, they can build a beautiful website, but may not be able to help market or leverage the website to drive traffic, improve SEO and gather data to improve client experiences. Digital agencies have a deep understanding of the digital landscape and how to best leverage tools and technologies for results. They provide a high return on investment.
What Does a Digital Agency Offer its Clients?
A good digital agency offers its clients a full-service, end-to-end experience. From conception to completion from data to SEO and Instagram to NFTs (non-fungible tokens) a digital agency may be able to handle it all.
One of the biggest advantages of hiring a digital agency is that they help a client figure out what it is he or she really needs to thrive in a multi-faceted digital landscape. Oftentimes a business owner or CEO is fantastic at running that particular business, but they don’t know what they need to do in order to improve their digital presence.
Many have had negative experiences in the past with agencies that were so specialized they could only look at one piece of the overall digital puzzle. For example, a singularly focused agency might tell the business it needs to invest in SEO, so the business invests in SEO but if it doesn't have a website with good UX, users will leave. All the SEO in the world can’t help with poor UX. The project ends with a dissatisfied client, because his SEO investment didn’t enhance sales.
At a digital agency an audit can help pinpoint where there are shortcomings in a digital strategy. Even in cases where weaknesses are multiple, they can be addressed by the agency.
Start with an Audit
It's the vendor’s work to educate the client before they invest money in any one aspect of digital marketing. The first thing most digital marketing agencies will recommend when it comes to a digital strategy is an audit of the existing digital presence to assess strengths and weaknesses.
A good digital agency will have different team members that work together to bring to life a strong digital strategy. Different pieces of the digital puzzle all fit together to create a cohesive whole. Once an audit is completed, digital agencies can use technology to deliver the best storytelling, innovation, and data-driven marketing services across channels to create strong brands and deliver on their goals.
Pixel506’s 4-Step Process
At Pixel506, we have a proven 4-step process to guide projects; discovery, exploration, creation, and optimization. During the discovery phase, we conduct an audit that reveals strengths and weaknesses but also uncovers opportunities to help accelerate growth. We set up meetings with stakeholders to get a full understanding of an organization's needs, expectations, and company culture. We determine where work needs to be done, and in what order to achieve the desired results.
During our exploration and creation phases, a team of carefully selected professionals, each with a high level of knowledge and skills in key marketing areas, will work with your internal team to bring your strategy into action. For example, if Pixel506 determines that your business needs to invest in SEO, the investment will include copywriting services, keyword services, marketing services as well as SEO services. Each component works together to create a unified whole, delivering the best possible results for your organization. During the 4th step, we help you track your success and optimize your strategy to maximize your return on investment.
Digital Agency Trends: Social Media Savvy
With large global audiences, social media services are fertile ground for advertising and marketing. Digital agencies are versed in advertising on social platforms and leveraging the tools they provide. Using data and algorithms, agencies can pinpoint and enable businesses to connect with precise target audiences. There’s also plenty of room for personalization based on the amount of data collected, and it’s been well documented that personalization sells. These types of advertising opportunities are where digital agencies thrive and can make a huge difference in the client’s advertising and marketing strategy. A digital agency will craft the perfect messaging, imagery and brand representation and make sure it reaches the right audience.
Within marketing there will be no backslide away from technology as its laser precision allows for more targeted and more effective connections between consumers and brands. Digital agencies that embrace technology will continue to thrive.
Digital Agency Trends: NFTs
In the previous paragraph we mentioned NFTs as part of a full-service digital agencies offerings. Short for non-fungible tokens, NFTs are unique digital assets that represent ownership of digital items―from digital art to 3D collectibles and items used in video games.
The creation and sale of NFT (non-fungible tokens) and NFT games has experienced a recent spike. Created for an online “meta” world, NFTs are verifiable original creations. A digital agency such as Pixel506 can use technology to create front-end strategy, development and digital marketing for NFTs. NFTs range from pieces of art to memes to virtual pets and beyond.
NFT games are another hot trend because they allow players to create value and assets through playing the game. For example, when a player buys a token in a traditional game setting the token gives the player a magical power to achieve a higher level of play in the game. That’s it. But with a video game that is an NFT game, the token or item becomes transferable and can be changed for cash or other assets. Earnings can be transferred from game to game or cashed out. This creates a new level of value and digital agencies can help businesses that design and create these NFT video games with front-end design, marketing and more.
Digital agencies help businesses to achieve their goals in the larger digital landscape. A digital agency can guide a business where to invest to create an outstanding digital presence and put a plan into motion. In addition, they help with marketing and strategy decisions, creation and campaign management. But digital agencies are not limited to these roles alone, in emerging trends, these agencies are also helping create NFTs, NFT games and more. The value of digital agencies continues to grow as more businesses choose to work with digital to ensure their business has a leg up on the competition.
Pixel506 is an award-winning end-to-end digital marketing agency with a broad range of experience in content creation and extensive digital marketing knowledge. Our marketing professionals have extensive experience in areas including website design, SEO/SEM, and UI/UX. Our team has been successful in implementing projects internationally and working with different (company) cultures.
If you have a vision, we have a way to make that a reality. Whether you're looking to grow your online presence or improve it, our strategies, tools, methods, and approach will help you solve even your toughest marketing challenges. Discover how we help companies just like yours―check out some of our case studies or contact us for more info.
- Digital agencies focus on strategy and creative marketing with an emphasis on user experience, data-driven results and technology.
- A good digital agency offers its clients a full service, end-to-end experience. From conception to completion from data to SEO and Instagram to NFTs a digital agency may be able to handle it all.
- The first thing an agency such as Pixel506 recommends when it comes to a digital strategy is an audit of the existing digital presence to assess strengths and weaknesses.
- Digital agencies are versed in advertising on social platforms and leveraging the tools they provide.
- A digital agency such as Pixel506 can use technology to create front-end strategy, development and digital marketing services in new frontiers such as NFTs.
- With the right digital agency on your side, the sky's the limit!