UX/UI Design
5 Steps That Will Improve Your Products, Services, and Brand
The Design Thinking process is an iterative methodology that involves 6 stages all with the goal of finding and fixing your user's pains and problems.…
Meet
Kari Skaflen
Kari is a copywriter and content writer at Pixel506. She has a BA in French Language and Literature, and an MA in European Studies. In addition to writing, Kari is a certified Pilates teacher. Kari is completely addicted to surfing and dedicates as much of her free time as possible to being in the ocean.
More from Kari Skaflen
UX/UI Design
Co-Creation Tools: Designing for the Future (Infographic)
Co-creation is a methodology within service design that allows multi-disciplinary teams from different backgrounds to work together to effectively create holistic services and products.…
Content
Blogging: Why and When to Recycle Your Content
Recycle your content: Update your information and trends, optimize content SEO, improve writing quality, and avoid running out of ideas. Recycle content as often as you need, at least once a year.…
Marketing, Content
How to Audit and Optimize Your Content Marketing
Optimize your content marketing with a complete audit, to find out what content you have, what you should write about, and what content needs to be optimized.…
UX/UI Design
First Questions to Ask When Creating Great UX
Before you can start designing and developing a UX product/service, you must know your user. Here are 4 questions you need to ask in user interviews in order to make user journey maps and user persona…
UX/UI Design
5 Ways User Experience Boosts ROI
User experience boosts ROI by creating loyal users, increasing customer retention, improving marketing and design strategy, and naturally increasing the innovative ability of your team.…
Content
5 Common Myths and Facts about Digital Transformation
Although the importance of digital transformation has been growing significantly in recent years, its popularity has exploded since the pandemic took hold. Yet despite being a priority for many busine…
Marketing
What Is Digital Transformation?
With digital transformation, companies anticipate changes coming from evolving society and is driven by changes in technology. It is what happens when business embraces digital disruption and creates …
Content
2018 New Facebook Algorithm: How to Market on Facebook
Don't let the new Facebook algorithm get you down. Learn three tips to figure out how to get around it and make sure the right people see your content and engage with your brand.…
Content
How to Support Your Favorite Brands on Facebook
You've noticed that Facebook doesn't show you your favorite branded content anymore. If you're wondering how to support your favorite brands on Facebook and see the content that you want to see, you h…
Content
Trending Design Tip: Digital Microinteractions
Small interactions based in digital platforms are what’s currently in vogue. They are small communication moments that allow users to navigate a design.…
Content
This One Step Can Triple the Success of Your Product
Testing with real users allows us to validate the efficiency of our designs so that we can solve problems and optimize as early as possible in a project, saving time and money.…
Content
Why Follow-Baiting Needs to Die on Instagram
Follow-baiting is the practice of “following” a profile with the intention that they follow you back. Once they have your follow, then they unfollow you. It's dishonest, selfish, and needs to stop.…
UX/UI Design
Detect Trends that Improve Your Product and Service Design
Detecting trends is necessary when designing an innovative product or service. You need to know how the world is changing if you are going to design products to change with it.…
UX/UI Design
Why User Experience Matters in Digital Marketing
User experience uses different methodologies and tools to make sure our marketing efforts reach our target audience better while saving time and money.…
Content
Winter Content Marketing: The Banking Industry
Content marketing is an exceptionally important point for the banking industry, an industry where digital marketing and sales revolves around getting into their customer’s head and knowing what they n…
Marketing
Drive Conversions: Marketing is More than Advertisements
It’s not enough to drive a bunch of visitors to your websites, if they go there, look, and don’t do anything. Visitors have to convert. They have to register, use, buy. So, how do you turn your visito…
Marketing, Content
Content Marketing Tips
Learn why you’ll want to invest in content marketing strategies and some tips on how to get started.
…Marketing
Digital Marketing: Innovation in Marketing
Digital marketing includes content marketing, search engine optimization, and digital campaigns that leverage social media platforms to reach people already interested in the industry.…
UX/UI Design
What User Experience Brings to Digital Platforms
Digital platform design without user experience is like a sandwich with bread and meat and nothing else. But with UX, design can increase higher rates of success.…
Marketing
5 Examples of How to Unlock Success in Digital Transformations
Digital transformation is one of the pillars of a successful digital strategy. It’s the process of using digital technologies to modify existing or creat…
Content
4 Ways To Write Digital Ad Messages
Don't get stuck creating just one kind of ad, when there are many styles and strategies that will reach different kinds of target audiences.
…Content
5 Successful Social Media Marketing Qualities You Must Have
There's no single way to create a successful social media marketing campaign, but you definitely need to have as many of these 5 qualities as possible for succeWe’ve talked a lot, and will ta…
Content
Content Marketing Vs. Social Media Marketing
Content marketing and social media marketing are not exactly the same thing, but they are both important for providing value for and interacting with your customers and followers.
…Marketing, Content
Content Marketing Without a Website
There are so many (free) platforms out there where you can post your content and start growing your brand and following, even if you haven't launched your website yet.…
UX/UI Design
Empathic UX
You’ve got to face it, humans bonding with technology is a common thing these days. Because of this, an emphatic UX design that considers the people using that technology can prove to be a game change…
Content
How to Post New Content Every Day on Social Media
Posting content every day, or several times a day, is a great goal if your business is in the right place. Find out how to maintain quality, variety, and value while posting on social media everyday.…
Marketing, Content
What Are Your Content Marketing Priorities?
The way you create content will tell a lot about your ultimate priorities. And your priorities will speak through in your content. Therefore, you’ll want to be careful what you priorities are.…
Marketing, Content
What’s New for Pixel506 Social Media and Content Marketing
2017 was a year of new beginnings, most notable for the re-launch of our digital marketing and content marketing strategy. 2018 is going to be the year we take marketing to the next level.
…Marketing, Content
Why We Don’t “Sell” with Our Content Marketing
Content marketing is about being helpful. When you truly want to help people, they will trust you more and look to your brand when it's time to make a buying decision.…
Marketing, Content
Winter Content Marketing: Educational Institutions
Find out how content marketing can make your college or education institution rise above its competitors, especially during this time of year: Winter.…
Content
You Need an Efficient Content Marketing Strategy
Efficient content marketing saves time and energy. This means posting the same content on all social networks, and using one piece of content to create more pieces.
…Development
Mobile App Testing Services
Why you don’t want to skip thorough testing of your app before launch
…UX/UI Design
UI Design Services
UI design focuses on the user interface experience. UI emphasizes the elements the user interacts with within the graphic layout of an application. This means that UI is responsible for the screen lay…
Development
Data Architecture Services: How to Make the Most of Your Data
The vast amounts of data available and collected have only continued to grow rapidly. Terms like data lakes and cloud systems have made clear the need for storage of data. This growth in data has fuel…
Development
4 Reasons Software Testing Is Important
You’ve heard software testing is an important part of the development process for a new app or any other type of software. But why should you invest in quality assurance and testing? Why not just buil…
Content
6 Tips to Improve Your Copywriting for More Conversions
Good copy is the backbone of effective brand communication. In this article, we’ll explore how conversions can be improved with skillful copywriting. …
Content, Development
How to choose your Headless CMS Best?
With a shift to digital marketing driven by informative content, business is investing in content creation to grow its audiences, establish its expertise, and ultimately drive conversions. But content…
UX/UI Design
What Is UX Design?
What is User Experience (UX) design? Since you’re reading this blog, you’re likely familiar with the words but curious about what the term UX really means, and more importantly— how can it help your b…
Marketing, Development
How AI in Email Marketing Can Help You Boost Your Sales
The email marketing landscape is constantly evolving thanks to technological developments in artificial intelligence (AI) and data science. Email campaigns are becoming more personalized, more relevan…
Marketing, Content, Development
What is Headless CMS? — Simplifying Content Channels
Technology is advancing rapidly with content distribution in mind, now we can manage content on multiple platforms from one system: welcome to the world of headless CMS. You can think of it as a conte…
Marketing, Content
Smarter Content for a Smarter Google
What is the Google BERT Algorithm update all about? If you are wondering how it will affect your website traffic and SEO efforts, consider digging deeper into this relevant and interesting subject to …
Marketing
Focusing on Omnichannel Marketing
Connecting with your clients and would-be-clients where they are is a critical component to marketing. Any marketing strategy worth its weight will leverage more than just one outlet or resource to am…
Marketing, Content
The Best E-commerce Engine: Your Content
Check out our guidelines for creating valuable content for your e-commerce site.
…
Content, Staffing
Leadership to Navigate Challenging Times
While the COVID-19 crisis has caught many of us off-guard and feeling underprepared, this situation can be seen in business as an opportunity for brand resilience and strategy— with the right leadersh…
Content
The Way Forward: Online Content with Integrity
What is your favorite online communication tool? What posts or articles have brought you the most success? …
Content
From Anxiety to Resiliency
We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused …
Marketing
Transitioning to a Thriving E-commerce Economy
This is a moment where many businesses must pivot to online sales to stay viable. If you’re in the position of needing to transition quickly to an online marketplace, we have a few helpful suggestions…
Development
Everything Software Development Guide
Software development is a global business. The benefits of using a software development firm that is outside of the US far outweigh the potential pitfalls. In this article, we take you behind the scen…
Development
What Is GraphQL and What Makes It Different?
At its most simple definition, GraphQL is a query language and server-side runtime for application programming interfaces (APIs). While this definition is certainly not overly loquacious, it’s not eas…
Development, Nearshore
What is nearshore development? The complete guide
What is nearshore development exactly? To answer that question, we must first tackle outsourcing. Over the past decades organizations have begun to hire third parties to conduct essential business fun…
UX/UI Design
How to Choose the Best UX Design Agency
Selecting a user experience (UX) design agency is an important choice that will impact the success of a product and the business. You want to choose the best UX agency for your needs. And while there …
Marketing, Content, UX/UI Design
UX & E-commerce: Connection, Emotion & Problem Solving
Good UX isn’t just about a sleek site or app, especially when it comes to e-commerce. Learn more about how to engage with your clients in the e-commerce space.
…
Nearshore
Top 5 Reasons to Choose Costa Rica for Nearshore Development
When looking to partner with a Nearshore organization, more and more US businesses are looking to Costa Rica. There are several key reasons why Costa Rica is a leade…
UX/UI Design
User Experience Design From A-Z
By now most of us are familiar with the term user experience (UX). But perhaps less familiar is understanding how the design behind a good user experience works. Who decides what makes an experience g…
Marketing
Update Your Digital Marketing Strategy for 2022
Nearshore digital marketing is the exciting frontier of marketing that is constantly changing and adapting to meet advertise…
Marketing
How to Use LSI Keywords in Your Content for Better SEO
In this article, we’ll explore LSI keywords, how they can be used to improve your SEO rankings, how to find them, and where to use them.
…
Marketing
Optimizing for Google Discover: Why it Matters
What is Google Discover?
To answer this question it’s best to go back in time and visit the origins of this software. In 2012 Google debuted something called Google Now. The concept of Google Now w…
Marketing
How Artificial Intelligence (AI) Is Changing Search engine
Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based o…
Marketing
Connected TV and Video Trends for Advertising
Connected TV has emerged as the space TV advertisers want to be as subscribers leave traditional cable TV setups and shift toward Over The Top TV (OTT) and Connected TV (CTV) devices. Learn about t…
Marketing
5 Tips to Better Content for SEO
Original creative content is a big part of an overall marketing strategy for most businesses. So how can you make the most of your content and drive traffic to your …
Marketing
Do You Need an SEO Services Company?
We’ve all heard of SEO and we know that it is an acronym for Search Engine Optimization. But beyond that, what do we really know about it? How does SEO work? And why would a business want to hire some…
UX/UI Design
What's the best APP prototyping process?
The right prototyping tools and processes can make all the difference in the design and user experience process. With great tools, designers and clients can quickly …
UX/UI Design
How to Find a Good UI/UX Designer
How difficult is it to find a good UI/UX designer? The answer depends on if you do your homework. While finding the right UI/UX designer for your website or app migh…
UX/UI Design
6 Best Practices for UI Design
When it comes to user interface principles and best practices, there are some definitive things to be aware of that will make for an award-winning design. User interface (UI) design is a unique for…
Content
Digital Transformations and Innovation
Digital transformations are changing the way companies do business. With technology-based tools and digital innovation systems, it’s easier than ever to make a…
Marketing
Don't be left behind,optimize now!
How long has it been since you updated your website? We give you some recommendations that can really improve your digital presence.
…Development, UX/UI Design
Voice Interaction Power Is Here to Stay
What is voice interaction? Well, it’s the biggest UX challenge nowadays. No doubt voice interaction power is here to stay. Read more.
…Marketing
Disruptive Media: Digital Advertising in 2022
So far this year has seen its share of disruptive innovation across categories and markets. In particular, digital innovations have changed the playing field for digital marketing over the years an…
Marketing
The Advantages of Hiring a Digital Agency
As things change rapidly across the digital media landscape, there’s a trend toward hiring digital agencies. This blog seeks to answer the questions, what is a…
Marketing
Strategies for Successfully Navigating Digital Commerce
Digital commerce is a growing industry that revolves around the culture of selling and buying online and encompasses the design, marketing, and technology that go in…
Marketing
E-Commerce Strategies for Post Pandemic Shopping
Over the last decade, most companies have complemented their traditional sales and distribution methodologies with digital platforms. Digital commerce offers access …
Development
How to Improve Node.js Performance at Scale - 8 Steps
In a previous blog post, we addressed what Node.…
Nearshore
Top Nearshore Software Dev Destinations for US Companies
Deciding to outsource software development is a big decision that involves careful consideration. There are unknown variables and risks involved in sending work outside of the country. However, usuall…
Staffing
Project Management's Benefits for Your Business Explained
Project management is an important piece of any organization’s ability to accomplish its goals and objectives. But what does it really mean?
…
Content
Ethnographic Studies for Better Products and Services
Four Essential Tips for Improving Your Instagram Video Experience…
Content
Choosing the Right Digital Marketing Agency for Your Business
With many choices of content marketing staffing agencies to choose from, it’s hard to know which one is the best for your business, whether you’re looking for a b2b content marketing source or direct-…
Marketing
Advertising Without Cookies: Privacy, Data, and Branding
By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control o…
Marketing
Predict, Measure, and Track SEM Campaign Success
You've likely heard about search engine marketing services (SEM), but do you really know what ma…
Marketing, Content
Generosity and Humility in Content Marketing
Focusing on being generous and humble when creating and pushing your content marketing will make your content that much more powerful and will naturally improve sales.…
Marketing
Outsourcing Pros and Cons: Onshore, Offshore, and Nearshore
You know you want to hire a partner to help out with your software development project. But you don’t know where to find the best value, high-quality work, and strong relationships. Should you offshor…
UX/UI Design
Simply Visualizing Complex Services with Blueprint Design
Blueprints is the best design tool to visualize complex services and product experiences, with the goal of finding gaps and proposing solutions.
…Marketing
5 Digital Marketing Innovations to Adopt
Digital marketing trends are always shifting and that’s what makes it such an exciting and dynamic marketing space. Read on for 5 trends to watch and incorpora…
Nearshore
4 Successful Nearshoring Partnerships
If you’re considering nearshoring but having a few jitters about using a company that isn’t in your home country to help complete your project, relax. Th…
Marketing
5 Benefits of Including Your Business in Online Directories
While there are many benefits to including your business in online directories, it pays to do your due diligence and find the directories that will most benefit you …
Development
Why Node.js is Right for Your App
When you’re ready to build an app, you have some serious choices to make. You want to hire a Read the full article
UX/UI Design
Everything You Need to Know About User Interface (UI)
In this guide we’ll explore what user interface (UI) design is, its uses and benefits, what UI developers do and how to find the right UI partner for your project or business.
…Nearshore
Nearshore Development Services
Nearshoring is a popular way to outsource work particularly in the software development field. This article examines the definition of nearshoring, why it works and …
Marketing
Myths Busted: Digital Marketing Is Not Too Expensive
Digital marketing is too expensive- Wrong. There are workarounds that are definitely worth it. You just have to get started and do it.…
UX/UI Design
Tools for a Remote UX Design Process
Are you working remotely as a UX designer services? If so, you have probably found that there are …
UX/UI Design
Understanding User Behavior Every Step of the Way
In order to improve, you need to know where the gaps in your product journey or service are. In order to find this information, you need to map out your user journey, taking into account their needs, …
Marketing
Marketing with User-Generated Content for Image Search
Ecommerce applications and companies should be using user-generated content to aid in their image search optimization. Be found by your users using visual search- uploading photos in order to find …