Focusing on Omnichannel Marketing
Do you need a marketing strategy that is both relevant and effective? Yes, you do. Focusing on an omnichannel marketing strategy could be the answer you’re looking for because of its ideal mix of content and technology.
Most entrepreneurs are constantly looking for effective ways to stand out and connect with their consumers in a growing digital landscape.
Omnichannel marketing is a strategy that benefits e-commerce businesses and enables a personalized experience that can reach and generate lifelong customers for a brand. It is a model based on customer behavior, interaction, and communication with segmented audiences through the channels they already use.
What does Omnichannel mean?
It is the unification of all your channels (traditional and digital) into one that improves the customer's experience, providing them with a smooth shopping experience, whether they are connecting with a brand from a desktop, a mobile application, a tablet device, a phone, messenger, or a brick and mortar store.
The practice of companies interacting with customers via multiple channels is called multi-channel marketing. Multichannel marketing spans different channels such as web, social media, mobile, and physical locations. With multi-channel marketing, the trick is to avoid overwhelming users with recurring, carbon-copy campaigns on multiple platforms.
In opposition, the omnichannel marketing approach attempts to deliver a consistent and personalized message or experience.
Good multi-channel marketing campaigns direct marketers to their intended target and attempt to influence users to make purchases.
An omnichannel digital marketing experience, on the other hand, approaches marketing, sales, and customer service in an integrated manner, providing a personalized experience, no matter how or where a customer reaches out.
Well-executed omnichannel digital marketing strategies make a brand appear discreetly and elegantly as users are scrolling on their devices, bridging the gap between physical and mobile commerce.
The Key is the Follow-up!
Let's say your services, or products capture your customer’s attention once you position them on Facebook or IG, generating brand awareness. These are the first steps to establish a bond with existing or potential clients. As a next step, you may want to collect their email address and basic information. Once you do, the mission is to follow-up with promotions, surveys, discounts, and customer service inquiries. The more information you can collect about your consumers the easier it will be to market to them in a variety of ways and on multiple platforms.
Another key moment to follow up is when a user abandons a cart but has already provided an email contact. It’s appropriate to remind them of their cart through specific platforms. Channels like YouTube allow you to easily redirect visitors to your website as well as any individuals who have browsed for certain keywords linked to your business.
Tips for maximizing omni channel marketing
As you get client responses, ask for feedback, reviews, and even referrals. Once you receive information from your clients, retarget if necessary and emphasize the features, benefits, leadership, and overall quality of your brand.
Choose the best channels to reach your clients, or consider introducing new ones on your website such as podcasts platforms, different blog posts, or email newsletters. You can even add influencer marketing videos that can be done with TikTok or YouTube to convey brand priorities, provide answers, and offer solutions.
In the end, the goal is to sell your products and services by positioning your brand as an industry leader and making your customers want to come back for more.
Offer solutions: Good omnichannel marketing is about more than selling, it includes increasing brand awareness and offering personalized customer service. Let your brand be the answer your customers are looking for, and make your services trustworthy with great customer service follow up.
Bringing it to the Field
Make sure your company remains relevant, take into account that a well-orchestrated omnichannel marketing strategy can dramatically increase your customer experience ratings. According to The Marketing Automation Statistics Report, the purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns, so why not consider some ways in which you can get omnichannel working for your business?
Your omnichannel marketing strategy should take into consideration the following:
1- Analytics: you can obtain important insights into customer engagement to create targeted campaigns that have higher conversion rates by digging into your business’ online analytics.
2- Suitable technology. Make sure your website is Mobile-friendly and can function well on mobile and desktop. Consider designing and implementing a personalized app according to your products or services. Making an app that can interact with the company’s website is a huge advantage because websites are the central hub around which omnichannel strategies function.
3- Invest in your marketing stack by adding easy to use email marketing software and analytics for tracking. Again, the more you can learn about your clients, the easier it will be to reach them.
4-Always introduce omnichannel strategies that are customer-focused, offering customized content that takes into consideration client needs.
5-Deliver a consistent and credible brand voice that encourages trust and is aligned across all channels.
6-Figure out the right channel for the specific product or service you want to market. You’ll need to know your audience and where they like to go online in order to reach them for marketing purposes. Once you know, you can put omnichannel marketing strategies into play.
7-Map your customer's journey. Know what they’ll see and how they’ll make the journey from introduction to purchase.
8-Safeguard your customers’ data. Data security is a crucial component, not to be overlooked. A data leak is a breach of trust and customers will be far less likely to share data in the future, leaving you out in the cold.
Remain relevant with an outstanding omnichannel marketing strategy by creating the ideal mix of content and technology to make all-channel marketing work for you and your brand in the most efficient way possible.
Why not maximize all available channels with omnichannel digital marketing?
Our Pixel506 team can help with your journey! Let's talk.