The Digital Landscape
When it comes to marketing, digital is king. Its performance, measurability, and data-driven results outpace print and other types of advertising and marketing. Acutely aware of this, marketing officers prioritize digital outlets in their marketing budget. Digital channels account for 72.2% of the total marketing budget. Although digital is an obvious choice for investment, it presents certain risks due to the quicksilver changes that can occur. New innovations are constant, platforms rise and fall, and technology keeps us all on our toes. Considering the quick shifts in digital marketing, savvy marketers are investing in marketing technology that accounts for as much as 26.6% of the total budget.
Top 5 Strategic Marketing Innovations
What are some of the top innovations in marketing that will shape the future of advertising?
Artificial intelligence (AI) is used by marketers to pool large amounts of data and identify patterns. It can disclose trends, segment audiences by any number of factors, track browsing and buying behaviors and more. Based on information gleaned from AI businesses can create marketing campaigns that target specific demographics and better connect with customers.
With automation, businesses can send personalized emails to clients, quickly respond to customer queries, remind clients of abandoned shopping carts, follow up a shopping experience with surveys, and so forth to ensure a positive experience for the buyer.
3.Voice Enabled Technology
Voice technology makes tasks easier and quicker; and as a result, users are jumping on board. The technology can range from asking a question to Siri or giving the phone or home alarm system a vocal command. Users also frequently prefer to send voice messages on phones rather than try to type on the small keyboards. In addition, more and more search queries are being done via voice. Research has found however that queries or commands by voice are quite different than what users type into keyboards. As a result, websites and apps will want to consider how they optimize content.
4.AMP and PWA
Slow load times are a big deterrent for internet and app users. If they have to wait they feel as though the product doesn’t function well and perhaps is untrustworthy. The bottom line is people don’t want to wait for machines. That’s where digital marketers should consider accelerated mobile pages (AMP) because they have a load time of 5 seconds or less. This is a factor to keep users engaged.
Another way to keep users engaged, progressive web apps (PWA) are a cross between a normal website and an application. The platform use is fast regardless of the type of device and it offers an easier and overall better user experience than most average web pages.
While not the new kid on the block anymore, video is still a widely available and reigning form of engaging content. Videos do well across platforms and are easily played and shared. Short videos in particular are growing in popularity and platforms such as TikTok are exclusive video. Short videos are not only easy to watch, they’re easier to produce, so more people can join the video “conversation”. Videos that are highly successful also spark user engagement and participation. They represent a way to interact with like-minded peers.
What’s Your Digital Marketing Strategy?
These are just a few innovations that digital marketing will see in the coming months and years. The future shows no signs of slowing digital growth and it's a great time to get on the bandwagon with a strong digital strategy to position your brand. If you’re not sure where to start, experts can help. A digital strategy agency such as Pixel506 offers marketing innovations plus strategic planning to help businesses take their success to the next level.
Pixel506 is an award-winning end-to-end digital marketing agency with a broad range of experience in digital marketing and a continuous desire to learn more. Our marketing professionals deliver strategic creative solutions using the latest innovative techniques and tools.. Our team has been successful in implementing projects internationally and working with different (company) cultures.
If you have a vision, we have a way to make that a reality. Whether you're looking to grow your online presence or improve it, our strategies, tools, methods, and approach will help you solve even your toughest marketing challenges. Discover how we help companies just like yours―check out some of our case studies or contact us for more info.
- When it comes to marketing, digital is king. Its performance, measurability, and data-driven results outpace print and other types of advertising and marketing.
- Top innovations that will shape the future of advertising: artificial intelligence, automation, voice-enabled technologies, AMP and PWA and video.
If you’re not sure where to start, experts can help. A digital strategy agency such as Pixel506 offers marketing innovations plus strategic planning to help businesses take their success to the next level.
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