Content Marketing Without a Website
YOU DON’T NEED A WEBSITE TO START CONTENT MARKETING.
A website is a great place to have all your content in one place. It’s an opportunity for people to find you easier with Google searches. It’s a place that you can customize and tailor to embody your brand.
It’s also an excuse to not start. Not start a company. Not start creating content. When you say to yourself, I’ll start once I get my website, then you are in for a long wait. Websites don’t happen overnight. They take time and investment. Depending on your industry, you will want to start creating content as soon as you can. That means you might have to start before you get your website.
THERE IS NO REASON TO WORRY ABOUT THIS.
The good news is that this is easier than ever. There are at least twenty good blogging platforms. There are several good video platforms. We know of at least ten great podcast platforms. And of course there are the more typical social media platforms that you probably already use.
With this internet world, there is no shortage of free content platforms, many of which come with built in audiences already.
LET’S MAKE THIS TANGIBLE AND LOOK AT AN EXAMPLE.
For this example, we are going to be a seasoned business professional who is transitioning into consulting on leadership with companies. Let’s call this up and coming consultant Casey.
Casey doesn’t want to wait the weeks or even months it will take to get his website up and running. Casey knows that it’s necessary to start putting out content now so that businesses that are considering leadership consulting can see that she knows what she’s talking about.
Casey writes blog posts about how to be a better leader and how to encourage leadership in business environments. She starts posting her articles on the free blogging platform, Medium so that a diverse audience will start to get to know her in the industry. She also posts the same articles on her business Facebook page, reaching people who already know her so that they can share and help her reach more markets.
She also has started filming herself talking about leadership, as well as having conversations with teams and colleagues about their specific issues with leadership. She posts these videos on YouTube and Facebook. She also cuts out minute-long chunks to post on Instagram.
Casey wants to start a podcast where she interviews leaders in different communities and businesses to get a nice variety of perspectives. She is confident that posting on iTunes, Google Play, and Spotify will be a nice start in order to begin growing her audio audience.
YOU DON’T NEED A WEBSITE TO START GROWING AN AUDIENCE.
Our fictitious Casey has a whole world open to her without a website. That means that once she does launch her website, she’ll have a nice following who will appreciate the centralized nature of her new site. Her lack of website didn’t impede her and it didn’t slow her down.
THAT BEING SAID, WEBSITES ARE NECESSARY FOR A LOT OF CRUCIAL THINGS.
While websites won’t slow down your content marketing, they are necessary for a lot of things, including the sales funnel. People don’t want to buy from social media platforms. People trust well-created websites more, making them much much more likely to make that purchase decision. Besides, people don’t like sales pitches on social media and other content platforms. Sales pitches mostly belong on your website, which is where people expect them and appreciate them more.
Plus, you get to control your website, decide what information people see first and thereafter. You can tailor the sales funnel to fit your audience, something that you just can’t do on other platforms. Controlling how your brand and content come across is crucial.
You don’t need a website to start creating and posting your content. So get up and get started. There are no more excuses!
ABOUT PIXEL506
Pixel506 loves to help companies with their content marketing strategy and creation. We’ve got the whole team to do it, from strategists, to copywriters, to graphic designers. We even have user experience experts who can make sure your messages and graphic design are on point for your target audience.