Did Your SEO Audit Catch That? 5 Hidden Pitfalls to Avoid
Are you confident that your SEO audit has caught everything? "Did Your SEO Audit Catch That? 5 Hidden Pitfalls to Avoid" dives into some often-overlooked issues that can significantly impact your site's performance.
We explore how to identify and resolve these hidden pitfalls using tools like Screaming Frog, Ahrefs, and Semrush.
Orphaned Pages:
Description: These are pages that aren't linked to anywhere on the site, making them hard for search engines and users to find.
Why It's Important: If search engines can't find a page, they can't index it. This could mean valuable content or conversion opportunities are being overlooked.
How to Find the Issue: Utilize SEO crawl tools like Screaming Frog, Ahrefs, or Semrush. These tools can crawl your site and generate a list of URLs, showing which ones lack internal links.
Solution: Use crawl tools and server logs to identify orphaned pages and integrate them appropriately into the site's architecture.
Internal Redirect Chains and Loops:
Description: This refers to a sequence where Page A redirects to Page B, which may then redirect to Page C, and so on. A loop is when eventually a page redirects back to a previously visited page in the sequence.
Why It's Important: These chains and loops reduce crawl efficiency and can dilute ranking signals.
How to Find the Issue: Again, SEO crawl tools such as Screaming Frog or the audit features in platforms like Ahrefs and Semrush can highlight redirect chains.
Solution: Identify and eliminate unnecessary redirects, ensuring a direct path from one page to its target location.
International SEO Settings:
Description: If a website serves multiple countries or languages, it's essential to set up hreflang tags correctly to indicate language and regional targeting.
Why It's Important: Incorrect or missing hreflang tags can lead to search engines serving the wrong language or regional URL to users, affecting user experience and potentially rankings.
How to Find the Issue: Google Search Console's 'International Targeting' report can show hreflang errors. Additionally, SEO tools like Semrush or Ahrefs can audit hreflang implementations.
Solution: Review and implement correct hreflang tags. Monitor international traffic for anomalies.
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