Facebook Content Marketing: Strategy, Design, and Message
Facebook is definitely the most popular place to market your content. How can it not be, with a potential audience of 2.07 billion Facebook users? But it’s not enough to just throw links to your blog posts and leave it at that. You need a strategy if you are going to market content on Facebook.
Schedule
The first thing you need to decide is how often you are going to post. And this depends on how much original content you have. Facebook audiences hate it when you post the same thing over and over again in the same exact way. Feel free to post every day, or even several times a day, as long as you are posting interesting, useful things.
Message
Your message, the written or spoken parts of your content, will depend on your target audience. This is pretty easy with B2C because you can find out what you customers like with some simple user experience research.
But with B2B, you have to be careful, since you are targeting people on Facebook, but ultimately selling to businesses. User experience research is necessary as well to know what language these individuals speak and how to reach them. Think serious, or whimsical, or modern, or traditional. It will vary depending on your target business and your target position in that business.
Design
You can post links to articles and websites, of course, but that quickly becomes boring for your audience. By creating graphics, such as ads, infographics, and GIFs, you can market your blog content consistently while interesting your audience with eye-catching and informative graphics.
Kinds Of content
Your content can come in many forms.
- Blogs
- Infographics
- Video
- Be creative! If you think of a new way to present your content, then all the better!
Change It Up
It might seem like an easy option to create a strategy and stay with it. But, in our experience, after a few weeks or months, your audience will lose interest and stop engaging, even if the content itself is constantly changing. Have you posted a lot of simple graphics to introduce your articles? Trying posting some GIFs to do it? Or create videos to introduce your new content.
Is your content a video? Try adding an infographic with the same content, but in written and graphic form. Your audience will reward you whenever you change up your strategy and your engagement on your content will increase.
Takeaways
- Post as often as you like, as long as content is original, interesting, and useful.
- Message and design style should be based on user experience research.
- Post content in as many different forms as you can, and continually change it up.
Psst… Did You Know?
Pixel506 loves to help companies with their content marketing strategy and creation. We’ve got the whole team to do it, from strategists, to copywriters, to graphic designers. We even have user experience experts who can make sure your messages and graphic design are on point for your target audience. Send us a message at [email protected] to get started.