The right prototyping tools and processes can make all the difference in the design and user experience process. With great tools, designers and clients can quickly get a good visual grasp on how a product will look, function and feel to a user. In this article, we will explore how prototyping tools and processes work and offer suggestions for some of the best products on the market currently.
Jun 27 2022 • 7 mins Read
How many times have you downloaded a mobile app only to uninstall it later, disappointed by its performance? When a mobile app is sluggish, unresponsive, or difficult to use, users will delete it and never download it again. So, when designing a mobile app, the end-user should always be top of mind. In this blog, we’ll dive into common UI/UX mistakes that can ruin your mobile app―and how to avoid them.
Jun 22 2022 • 5 mins Read
Nearshoring is a popular way to outsource work particularly in the software development field. This article examines the definition of nearshoring, why it works and then explores the advantages of the technical development process with a nearshoring business.
Jun 13 2022 • 6 mins Read
When building a website, mobile application, or software product, the goal should always be to launch an effective, visually appealing, and intuitive user experience. A poor design or disappointing user experience can make your product appear outdated, unprofessional, and even less trustworthy. With the right UI/UX designer and front-end developer on board, you can create end products that will increase your wow-factor and convert leads into sales.
May 25 2022 • 10 mins Read
You get it—nearshoring is the solution for staying on par with your company's needs without the headaches of recruiting, hiring, and training new employees. By outsourcing your software development or business operations to a company in a nearby country, you can save time, money, and energy without having to compromise on talent, quality, and security. In short, the benefits far outweigh the cost. That is, as long as you have the right partner.
May 17 2022 • 5 mins Read
You have a project and you know you need a team to work on it. What do you do next? How do you find the right people that can work within your budget and help you meet
your goals? Nearshoring just may be your answer!
May 12 2022 • 6 mins Read
SaaS companies understand the constant need to improve software. Their software designers and engineers must continuously focus on upgrading and innovating to stay ahead of the competition and meet the growing demands of customers. Nearshore outsourcing can help keep up with that demand.
May 2 2022 • 6 mins Read
On Thursday, April 28th, Pixel506 celebrates #GirlsinICT, drawing attention to the critical need for more women in ICT roles. Meet some of our female heroes!
Apr 28 2022 • 10 mins Read
Outsourcing is a growing choice for many companies, large and small, that seek to achieve goals, create new products and revolutionize industries. This article explores why companies choose to use a specific type of outsourcing: nearshoring for software development needs.
Apr 20 2022 • 5 mins Read
If you’re considering nearshoring but having a few jitters about using a company that isn’t in your home country to help complete your project, relax. This blog article is dedicated to examples of successful nearshoring partnerships and we tell you what to look for in a partnership to make sure that you achieve your goals. But first, let’s start with the basics.
Mar 31 2022 • 8 mins Read
These days, user experience services (UX) is critical to the success of both websites and mobile applications. Without a well-thought-out UX design, potential customers might opt out before you’re even able to show them just how great your company, service, or product is. By improving your user experience, you can usher more customers through the checkout process and increase revenue. So, ask yourself―is your user experience keeping up with today’s digital world?
If you are familiar with the word or abbreviation but don’t know exactly what UX means, or why it is important for your organization to consider, we recommend that you first read ‘What Is User Experience?’ before proceeding with this article.
Mar 22 2022 • 5 mins Read
When looking to partner with a Nearshore organization, more and more US businesses are looking to Costa Rica. There are several key reasons why Costa Rica is a leader in nearshore development resources. Read on to learn why doing business with Costa Rica is a no-brainer.
Mar 18 2022 • 8 mins Read
You've likely heard about search engine marketing services (SEM), but do you really know what makes it a foundational component of any digital marketing campaign? In this article, we’ll explain the differences between SEM services and SEO services, why it’s important to optimize both, and how you can track the success of your campaigns.
Mar 8 2022 • 4 mins Read
Why you don’t want to skip thorough testing of your app before launch
Mar 1 2022 • 6 mins Read
If you run an eCommerce business but you're not fully utilizing your content capabilities yet, you might be missing out on brand awareness, traffic, and leads. This blog explains why content marketing is important to your business, how to create valuable content, and what you need to get started today.
Feb 22 2022 • 7 mins Read
While there are many benefits to including your business in online directories, it pays to do your due diligence and find the directories that will most benefit you before investing time (and possibly money) in their services. Read on to learn more about what to expect from online directories and the benefits.
Feb 15 2022 • 9 mins Read
Performance marketing services, a comprehensive term that refers to advertising programs in which advertisers pay only when a specific action is completed, has become a key component of many successful business growth strategies. However, if you want to use performance marketing for your business, you will first need a concrete plan with actionable steps, effective tools, and specific goals.
Feb 11 2022 • 6 mins Read
Original creative content is a big part of an overall marketing strategy for most businesses. So how can you make the most of your content and drive traffic to your site through search engine optimization (SEO)?
One of the main reasons that businesses invest in content marketing strategies is it creates better SEO rankings. SEO is an invaluable tool that raises brand awareness and can drive users to a business’ site before its competitors. Content marketing plans generally include articles and social media posts that engage users creating connections that eventually lead to sales. Let’s take a look at 5 key factors that make for SEO-favored content.
Feb 11 2022 • 5 mins Read
We’ve all heard of SEO and we know that it is an acronym for Search Engine Optimization. But beyond that, what do we really know about it? How does SEO work? And why would a business want to hire someone to help them with their SEO? We’ve got answers to your questions here.
Feb 4 2022 • 6 mins Read
Connected TV has emerged as the space TV advertisers want to be as subscribers leave traditional cable TV setups and shift toward Over The Top TV (OTT) and Connected TV (CTV) devices. Learn about the advantages of working with these new platforms and how to pick the best option for your business to connect with your audience.
Jan 28 2022 • 6 mins Read
Artificial intelligence has a role to play in many technological advancements. It’s also used in marketing, specifically in search engine optimization. Generating personalized content based on data is one of the primary functions of AI within the scope of SEO. Read on to learn more about how AI is changing the landscape of SEO through data analysis and content marketing.
Jan 21 2022 • 7 mins Read
By the end of 2022, leading browsers, such as Chrome and Safari will no longer support third-party cookies and this type of data tracking. This is in response to consumer demands for more control over their data and how it is shared. As a result, search engines are eliminating cookies. But what does this mean for marketers who rely on cookies to personalize advertisements? How can advertisers pivot to meet the changing digital marketing landscape?
Jan 14 2022 • 8 mins Read
Digital marketing is the exciting frontier of marketing that is constantly changing and adapting to meet advertiser and consumer needs. In this post we examine new technologies and ideas to jump start your marketing for the new year.
Jan 4 2022 • 8 mins Read
What is Google Discover? To answer this question it’s best to go back in time and visit the origins of this software. In 2012 Google debuted something called Google Now. The concept of Google Now was to provide information to users throughout each day that would be relevant and interesting to the specific user. Eventually, this ambitious project was narrowed down to providing mostly informative articles from the web that could be personalized. It was called Google Feed. However, in 2018, Google changed the service’s name to Google Discover. The purpose of Google Discover is to feed users content from across the web that is relevant to their interests. Each individual’s feed is personalized according to his/her preferences.
Dec 17 2021 • 5 mins Read
In this article, we’ll explore LSI keywords, how they can be used to improve your SEO rankings, how to find them, and where to use them.
Dec 9 2021 • 9 mins Read
Over the past twelve months, we have shared a lot of content through our insights. Being surrounded by a unique culture, a talented team, and a continuous improvement mindset, we have plenty to share. And thanks to a wide range of interesting clients and challenging projects, we are always finding new and exciting ways to help businesses succeed in the digital space! Here are our top 10 most read blogs of 2021.
Dec 3 2021 • 4 mins Read
By now most of us are familiar with the term user experience (UX). But perhaps less familiar is understanding how the design behind a good user experience works. Who decides what makes an experience good? And then how does one design to make a good experience? What role does human psychology play? What about technology? This article will answer these questions and more.
Nov 30 2021 • 15 mins Read
In the ever changing landscape of SEO, Google has recently added new metrics that it will be using to rank pages. Google’s latest addition involves measuring a page’s overall user experience (UX) by taking into consideration some basic functions that impact UX. These functions fall under the header of Core Web Vitals.
Nov 25 2021 • 9 mins Read
There are numerous staffing agencies that specialize in web, mobile, and software development placement. But how do you find an agency that understands the industry that you work in? Where can you find experienced employees who fit in with your company culture? And how do you connect with a staffing firm that delivers products or services that align with the needs of your target audiences? When it comes to your software development needs, undoubtedly you only want to partner with experienced and reliable professionals. Here is a short guide on how to find the best company for your business.
Nov 18 2021 • 8 mins Read
At its most simple definition, GraphQL is a query language and server-side runtime for application programming interfaces (APIs). While this definition is certainly not overly loquacious, it’s not easy to understand unless you’re a developer. Let’s break this down a little bit for a more basic understanding of GraphQL.
Nov 12 2021 • 5 mins Read
UI design focuses on the user interface experience. UI emphasizes the elements the user interacts with within the graphic layout of an application. This means that UI is responsible for the screen layout, how items transition, animations and any other visual cue the user must interact with to complete a desired outcome. It includes clickable elements, text, images, sliders, data entry points, etc.— all of which must be designed.
Nov 8 2021 • 6 mins Read
The term ‘best’ can be challenging to categorize especially when it comes to JavaScript frameworks. What is best for one developer or situation may not be ideal for another. However, if we examine which frameworks developers are using most frequently, we can get a good idea of what is working and why.
Nov 4 2021 • 6 mins Read
Software development is a global business. The benefits of using a software development firm that is outside of the US far outweigh the potential pitfalls. In this article, we take you behind the scenes of software development at our nearshore agency, Pixel506 and provide sound advice for selecting a development partner. Read on to learn more about finding the right software development solutions for your business.
Oct 29 2021 • 11 mins Read
The Star Wars fans amongst us will know that Luke Skywalker had to overcome the temptations of the Dark Side to become a Jedi. Throughout the Star Wars movies, the Dark Side is synonymous with evil while the Light Side is considered essentially good. But when it comes to UI design, more businesses seem to be exploring the power of the Dark Side lately. When we say Dark Side, we're not referring to the nefarious dealings of Darth Vader and Company, but rather to user interfaces and experiences that use a darker palette.
Oct 22 2021 • 8 mins Read
When it comes to user interface principles and best practices, there are some definitive things to be aware of that will make for an award-winning design. User interface (UI) design is a unique form of design. It’s not the same as user experience (UX) design, although the two are often confused. For more on this difference see our blog post: What is UI/UX and What is the Difference Between Them.
Oct 14 2021 • 6 mins Read
Deciding to outsource software development is a big decision that involves careful consideration. There are unknown variables and risks involved in sending work outside of the country. However, usually after careful consideration, the reward outweighs the risk and companies are willing to take the plunge. Success stories are particularly abundant in a type of outsourcing called nearshoring. The reasons for this are many, and we’ll dive into it as well as which countries are top software development destinations.
Oct 5 2021 • 5 mins Read
You know you want to hire a partner to help out with your software development project. But you don’t know where to find the best value, high-quality work, and strong relationships. Should you offshore? Stay onshore? Go Nearshore? Does everything you’re looking for even exist in one place? Read on to learn more.
Sep 22 2021 • 7 mins Read
So far, 2021 has been a year of digital acceleration and customer-centricity. The pandemic has forever changed the way that we work, consume, learn, and socialize. In order for websites and mobile applications to be successful in this digital landscape, they need to deliver a streamlined and intuitive experience to end users whose expectations for user interfaces (UI) are higher than ever. As the final quarter of 2021 has officially kicked off, we take a look at some of the UI design trends that have been flourishing this year.
Sep 3 2021 • 5 mins Read
Outsourcing is not a new concept and has been used as a business strategy for decades, but the pandemic has made the advantages of nearshoring over offshoring more obvious. Antonio Ramirez, Founder and Business Developer at Pixel506, a nearshore agency specializing in software development and creative services, talks about the benefits of nearshoring as a service model, and why Costa Rica makes the perfect nearshore location for US-based companies.
Sep 1 2021 • 6 mins Read
What makes for a great nearshoring partner? One that works tirelessly toward helping your business meet its software needs. The anatomy of an outstanding partnership is predicated on several different attributes working in tandem. But before we discuss the bones of a good partnership, let’s define some of the terms associated with outsourcing.
Aug 26 2021 • 7 mins Read
In today's digital world with increasing customer demands and global competition, you can’t afford to launch an outdated looking website or mobile application. When marketing an innovative product, you should bring ease and convenience to your users' lives. When your user interface (UI) design fails, your business can lose potential customers and sales. Modern UI design has become a must rather than an option. Is your UI design up to par?
Aug 19 2021 • 6 mins Read
What is nearshore development exactly? To answer that question, we must first tackle outsourcing. Over the past decades organizations have begun to hire third parties to conduct essential business functions at a lower cost to improve business efficiency and the financial bottom line. This is a practice known as outsourcing. An example might be that a business in New York outsources its customer service to a call center in India, where it is less expensive to have individuals assist clients with their needs around the clock.
Aug 12 2021 • 12 mins Read
User Experience (UX) and User Interface (UI) design is an ever-expanding field that brings new trends to the market every year―the last twelve months, despite the pandemic, are no exception. Antonio Ramirez, Founder and Business Developer at U.S.-born creative technology nearshore agency Pixel506, talks about the impact of the pandemic on the digital landscape, the benefits of working with external designers teams, and what is so great about the current and upcoming trends in UI/UX design.
Aug 3 2021 • 7 mins Read
In this guide we’ll explore what user interface (UI) design is, its uses and benefits, what UI developers do and how to find the right UI partner for your project or business.
Jul 30 2021 • 11 mins Read
The vast amounts of data available and collected have only continued to grow rapidly. Terms like data lakes and cloud systems have made clear the need for storage of data. This growth in data has fueled a need for data architecture services, which handle the data assets storage, use, and overall management. Data architecture services are becoming increasingly vital, as data is leveraged more frequently and has become a cornerstone in decision making for business. To be competitive, data is a must and its accessibility, storage, use and management are vital to the health of the business. It is no longer an optional investment but a necessary system for efficiency and effectiveness. Are you getting the most out of your data?
May 20 2021 • 5 mins Read
As the economy continues to become more digitally-based, collecting, storing, and analyzing data is more valuable and accessible than ever before. Yet, many businesses struggle to get the most out of their data. But with the right data architecture in place―and in some cases, guidance from specialist partners―any business can turn their data into dollars.
May 14 2021 • 5 mins Read
Naturally, you want to give your clients the best products or services possible. But you can’t always do it on your own. Outsourcing your software development process with a third party can be the solution you need to simplify your business processes and to free up time. But it can also be a challenging process, as there are many options to choose from and many considerations to take into account.
May 6 2021 • 6 mins Read
You’ve heard software testing is an important part of the development process for a new app or any other type of software. But why should you invest in quality assurance and testing? Why not just build your product, launch and figure the rest out as you go? Well, we can think of a few reasons...
Apr 23 2021 • 5 mins Read
Connecting with your audience plays a crucial role in the success of your business app or website. A product or service that focuses on both user experience and interface design, can become a key competitive differentiator in this hyper-competitive, consumer-driven marketplace. And partnering up with the right UI/UX design agency or UI/UX consultant will put you on the fast track to success.
Apr 16 2021 • 5 mins Read
Good copy is the backbone of effective brand communication. In this article, we’ll explore how conversions can be improved with skillful copywriting.
Apr 8 2021 • 4 mins Read
In current times, as well as in a post-pandemic world, the importance of having a digital transformation strategy for your business should not be underestimated. Most companies are either working towards transforming or have already embraced the changing market and digitized their products, services, and processes. Transforming your organization to thrive in the digital age can greatly impact your business for the better.
Mar 31 2021 • 5 mins Read
With many choices of content marketing staffing agencies to choose from, it’s hard to know which one is the best for your business, whether you’re looking for a b2b content marketing source or direct-to-consumer marketing. We have created a mini-guide here to help make the selection process more transparent and easier.
Mar 24 2021 • 7 mins Read
DevOps is a strategy that bridges the gap between developers (Dev) and traditional operations roles (Ops) in developing software. In a DevOps environment, developers and IT operations staff collaborate to deliver new features and stability, making the entire team responsible for the success of the project. In short, DevOps shorten the systems development life cycle and provide continuous delivery of more reliable software quality.
Mar 18 2021 • 6 mins Read
Selecting a user experience (UX) design agency is an important choice that will impact the success of a product and the business. You want to choose the best UX agency for your needs. And while there are many, many great UX agencies, not all will be the right fit for your needs and it’s important to do your due diligence before partnering with a UX company to build your product. We’ve highlighted helpful tips in choosing the best possible UX agency for your business needs.
Mar 10 2021 • 5 mins Read
User Interface (UI) design is the design of user interfaces for machines and software, including websites and mobile applications, with the focus on maximizing usability and the user experience. Good UI design considers all the visual, interactive elements of a product or service. Designing the user interface requires a blend of both creativity and technology.
Mar 4 2021 • 6 mins Read
The power of effective online copywriting should not be underestimated. Just because someone can write, doesn’t mean that they can write well. Copywriting is a skill, and like all skills, it takes practice to get it right. Building trust and loyalty with your prospects all starts with writing conversationally, and a professional copywriter can help you with that.
Feb 25 2021 • 4 mins Read
Project management is an important piece of any organization’s ability to accomplish its goals and objectives. But what does it really mean?
Feb 18 2021 • 5 mins Read
With a shift to digital marketing driven by informative content, business is investing in content creation to grow its audiences, establish its expertise, and ultimately drive conversions. But content is no longer confined to a blog as it might have been even 5 years ago. Now content is far broader in scope and reach with mobile apps and social platforms adding new opportunities to connect with consumers. Managing content across different channels and platforms can quickly get tricky and time consumptive. This is where the advent of headless CMS has come to the rescue. However, the marketplace has quickly become inundated with headless CMS platforms, making choosing the right one challenging.
Feb 10 2021 • 6 mins Read
User Interface (UI) and User Experience (UX) are often used interchangeably, but the two are not synonymous. Unsure of the meaning of these two acronyms? This article should give you a good understanding of what differentiates UX and UI, and how they relate to one another. Although UI/UX design can be applied to physical products, this article focuses on digital products and services.
Feb 4 2021 • 6 mins Read
Quality assurance is an essential part of software development. Without it, chances are your software won’t function properly due to possible bugs, glitches, or other issues. A malfunction in software can lead to major consequences for your company’s reputation and its ability to retain users. How well is your company’s quality assurance process working for you?
Jan 22 2021 • 5 mins Read
Have you ever visited a website that was confusing or difficult to navigate? Chances are you left that website within seconds. Or maybe you downloaded a promising app that, once installed, did not deliver. You probably removed that app from your device. When it comes to measuring the success of a website or mobile app, user experience (UX) makes all the difference ― both for your clients and your business. Although UX design isn’t limited to digital products, this article focuses on UX design for websites and mobile applications.
Jan 14 2021 • 5 mins Read
What is User Experience (UX) design? Since you’re reading this blog, you’re likely familiar with the words but curious about what the term UX really means, and more importantly— how can it help your business generate more profits? We have answers.
Jan 8 2021 • 4 mins Read
In this article, we explore the value of User Personas in personalization for marketing and business.
Sep 9 2020 • 5 mins Read
Since it became available internationally back in 2017, Tiktok has swept the globe with a staggering force that makes it one of the most rapidly growing social media platforms ever.
Sep 7 2020 • 6 mins Read
Data visualizations are key tools to help communicate information in the age of Big Data. Read on to learn if data visualizations could help your business.
Sep 4 2020 • 5 mins Read
The email marketing landscape is constantly evolving thanks to technological developments in artificial intelligence (AI) and data science. Email campaigns are becoming more personalized, more relevant, and more engaging. When done right, integrating your email marketing strategy with AI can be a game-changer for your business. Are you getting the best results from your email marketing campaigns?
Sep 2 2020 • 6 mins Read
Applications that help individuals to social distance, stay healthy and provide services are rising to the top in 2020.
Aug 28 2020 • 7 mins Read
Technology is advancing rapidly with content distribution in mind, now we can manage content on multiple platforms from one system: welcome to the world of headless CMS. You can think of it as a content hub.
Aug 21 2020 • 5 mins Read
Data collected about customers’ habits and preferences can be the key to offering real-time solutions, assistance and better service.
Aug 14 2020 • 4 mins Read
What is the Google BERT Algorithm update all about? If you are wondering how it will affect your website traffic and SEO efforts, consider digging deeper into this relevant and interesting subject to avoid being left behind! Read more.
Aug 7 2020 • 4 mins Read
Learn how to use data to provide excellent customer service for clients.
Aug 4 2020 • 6 mins Read
Connecting with your clients and would-be-clients where they are is a critical component to marketing. Any marketing strategy worth its weight will leverage more than just one outlet or resource to amply connect with users in an effective manner. This is necessary because all users are no longer interacting with the same outlets and interfaces. The future of marketing is an omnichannel strategy. Why? According to The Marketing Automation Statistics Report, the purchase rate of omnichannel campaigns is 287% higher than single-channel campaigns.
Jul 20 2020 • 6 mins Read
Enhance your existing data collecting/reporting system with the right features and make sure you are using them to the fullest with these 6 essential concepts to become an efficient Google Analytics user.
Jul 18 2020 • 6 mins Read
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Are you working remotely as a UX designer services? If so, you have probably found that there are many advantages of working remotely; you dictate your own hours, you can work from anywhere in the world, and you are able to tap into a global client base. However, working remotely as a UX designer can also bring challenges. At Pixel506, we provide strategies for planning and conducting remote UX work.
Jul 16 2020 • 7 mins Read
What is voice interaction? Well, it’s the biggest UX challenge nowadays. No doubt voice interaction power is here to stay. Read more.
Jul 13 2020 • 5 mins Read
Are you working remotely as a UX designer? We provide strategies for planning and conducting remote UX activities.
Jun 29 2020 • 6 mins Read
It's time to build resilience and reinvent yourself by encouraging personal and business growth with the best possible attitude.
Jun 22 2020 • 6 mins Read
Behind the scenes engineering for e-commerce
Jun 15 2020 • 4 mins Read
Good UX isn’t just about a sleek site or app, especially when it comes to e-commerce. Learn more about how to engage with your clients in the e-commerce space.
Jun 8 2020 • 6 mins Read
Check out our guidelines for creating valuable content for your e-commerce site.
Jun 2 2020 • 8 mins Read
In this article, we are diving into digital marketing techniques and strategies that drive sales in eCommerce. eCommerce stands for electronic commerce and refers to a business model where you buy and sell products online. Like all other business models, eCommerce has its own unique set of requirements when it comes to successful online marketing. Let's explore what they are and how you can harness these techniques to your advantage.
May 25 2020 • 8 mins Read
Pixel506 delves into e-commerce with a guide on how to best take your business online.
May 15 2020 • 5 mins Read
While the COVID-19 crisis has caught many of us off-guard and feeling underprepared, this situation can be seen in business as an opportunity for brand resilience and strategy— with the right leadership brands will emerge intact ready for the future.
Apr 29 2020 • 5 mins Read
What is your favorite online communication tool? What posts or articles have brought you the most success?
Apr 23 2020 • 4 mins Read
We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.
Apr 13 2020 • 2 mins Read
Facebook is definitely the most popular place to market your content. But it’s not enough to just through links to your blog posts and leave it at that. You need a strategy if you are going to market content on Facebook.
Apr 7 2020 • 3 mins Read
This is a moment where many businesses must pivot to online sales to stay viable. If you’re in the position of needing to transition quickly to an online marketplace, we have a few helpful suggestions to make the move as easy and painless as possible.
Apr 7 2020 • 3 mins Read
As the world, the economy, and business, in general, are facing COVID-19, we cannot stop, but rather create new strategies for our clients to feel the security of the services we provide.
Mar 31 2020 • 4 mins Read
User experience services – also known as UX for short – is defined as the totality of the end-user's perceptions as they interact with a product or service. In today's digital world, UX is one of the key pillars of digital design. Websites and mobile apps need to be not just visually appealing, but above all, they need to be intuitive and tailored to users’ needs. There is a wide range of UX/UI tools out there that can help your business increase loyalty. Here is how it works.
Mar 30 2020 • 7 mins Read
How long has it been since you updated your website? We give you some recommendations that can really improve your digital presence.
Feb 21 2020 • 4 mins Read
We design solutions that turn into sales and save your money. We're a digital agency, focused on user experience design, digital marketing solutions, website design, and SEO. Digital strategy focused on making money, gaining leads, driving sales, and improving brand awareness, and digital transformation.
Apr 26 2019 • 6 mins Read
User experience and animation are closer than you might think. However, this took time and effort. Now, we review the last ten years so we can understand where animation UX is going.
Apr 15 2019 • 5 mins Read
If you use a content marketing strategy to organically increase ROI and user conversion, then you are on the right path. Content marketing benefits include more brand engagement, better SEO, brand recognition, and loyal customers.
Oct 29 2018 • 5 mins Read
Service design aims to improve your service experience through tools such as user research, user journey maps, and service testing in order to ensure a quality service user experience.
Oct 21 2018 • 3 mins Read
The Design Thinking process is an iterative methodology that involves 6 stages all with the goal of finding and fixing your user's pains and problems.
Oct 15 2018 • 4 mins Read
Problem solve with product and service design and strategy more effectively and efficiently using design thinking tools and methodologies.
Oct 1 2018 • 2 mins Read
Co-creation is a methodology within service design that allows multi-disciplinary teams from different backgrounds to work together to effectively create holistic services and products.
Sep 24 2018 • 2 mins Read
Recycle your content: Update your information and trends, optimize content SEO, improve writing quality, and avoid running out of ideas. Recycle content as often as you need, at least once a year.
Sep 10 2018 • 4 mins Read
Design thinking begins with creative and innovative human-centric problem solving. It’s helping people solve problems in new and engaging ways that think outside of the box to achieve unprecedented results. UX (user experience services) is a field that is also user-oriented and seeks to design product solutions that empower the user. Let’s take a deeper dive into how these two domains overlap and even assist one another.
Sep 7 2018 • 6 mins Read
Optimize your content marketing with a complete audit, to find out what content you have, what you should write about, and what content needs to be optimized.
Aug 29 2018 • 4 mins Read
Successful design means being creative, solving problems, and collaborating with diverse teams. Design Thinking is a methodology that will transform your team and cultivate these values.
Aug 20 2018 • 3 mins Read
Before you can start designing and developing a UX product/service, you must know your user. Here are 4 questions you need to ask in user interviews in order to make user journey maps and user personas.
Aug 13 2018 • 4 mins Read
User experience boosts ROI by creating loyal users, increasing customer retention, improving marketing and design strategy, and naturally increasing the innovative ability of your team.
Aug 6 2018 • 4 mins Read
Don't bother doing content marketing if you aren't going to optimize for SEO. This is the only way your content will actually get found by the people who are looking for it.
Jul 30 2018 • 7 mins Read
A lot of information out there about user experience (UX) is a bit vague, so here are five myths that we'd like to clear up.
Jul 16 2018 • 4 mins Read
Although the importance of digital transformation has been growing significantly in recent years, its popularity has exploded since the pandemic took hold. Yet despite being a priority for many businesses, there is still a lot of misinformation around digital transformation. We take a look at some of the most commonly held misconceptions and will debunk these myths with the truth
Jul 2 2018 • 5 mins Read
Digital transformation is the process of using digital technologies to modify existing or create new business processes and customer experiences to meet changing requirements. We are sharing 5 examples of how businesses can unlock success in digital transformations. From harnessing big data, to the integration of strategic apps and online processes, to personalized communications and campaigns ― this is how you should be doing business.
Jun 25 2018 • 6 mins Read
User experience for beginners: Your first important UX questions that will help you get started with your UX strategy, building a UX team, and using UX to benefit your company and boost ROI.
Jun 23 2018 • 5 mins Read
With digital transformation, companies anticipate changes coming from evolving society and is driven by changes in technology. It is what happens when business embraces digital disruption and creates a culture of experimentation and innovation and focuses on user-centric services and design.
Jun 18 2018 • 4 mins Read
Making sure product owners are confident, product creators are motivated, and product users are satisfied are the three steps towards ensuring lasting success with your bright idea.
Jun 11 2018 • 7 mins Read
Ecommerce applications and companies should be using user-generated content to aid in their image search optimization. Be found by your users using visual search- uploading photos in order to find similar products.
Jun 6 2018 • 5 mins Read
If you have good quality content, yet your social media marketing strategy isn't working, it is because you are not engaging the right way. Engage with your community and your content will attract the attention it deserves.
May 31 2018 • 5 mins Read
Don't let the new Facebook algorithm get you down. Learn three tips to figure out how to get around it and make sure the right people see your content and engage with your brand.
May 21 2018 • 3 mins Read
Trust is a strong asset, both in personal relationships and in business. When you trust someone, you feel certain that this person will support you and look out for you. If this person were to let you down, a feeling of mistrust would develop. It works the same way for companies. As soon as a company triggers feelings of distrust, consumers will be hesitant to do business with them. You want your brand to give off trustworthy vibes―through your actions, words, and design.
May 14 2018 • 5 mins Read
You've noticed that Facebook doesn't show you your favorite branded content anymore. If you're wondering how to support your favorite brands on Facebook and see the content that you want to see, you have to put some effort into it.
May 7 2018 • 3 mins Read
There are certain content marketing strategies that you need to take into account when your brand has multiple kinds of target audiences and different kinds of content.
Apr 30 2018 • 3 mins Read
Are you designing based on trends, or based on what you think is best? Trend-based design is the best way to make sure your design generates demand and results in sales. It forces your team to be thinking about the best way to create and keeps you innovating constantly.
Apr 23 2018 • 4 mins Read
If you want to start content marketing, then you will need to work on your strategy before you start anything. Decide what you are going to create content about using these 5 steps.
Apr 17 2018 • 3 mins Read
If you are a web developer, programmer, or graphic designer, then you need to make your digital platforms with usability design. What is usability design? It is about making websites and apps easy to use, effective, efficient, enjoyable, and fast. It's about making your user satisfied.
Apr 12 2018 • 3 mins Read
Organic social media efforts can often only get you so far with followers and clients. Often you have to pay social media ads in order to expand your reach and awareness. Learn how these posts need to be different.
Apr 11 2018 • 4 mins Read
Wondering whether you should give content for free or not with your content marketing? Giving content for free is an important step in increasing brand awareness, lead generation, and driving conversions.
Apr 10 2018 • 3 mins Read
Digital platform design without user experience is like a sandwich with bread and meat and nothing else. But with UX, design can increase higher rates of success.
Apr 5 2018 • 2 mins Read
How many people are making decisions on your social media accounts? Learn why you need one singular social media strategy in order to avoid confusion and promote an effective strategy.
Apr 4 2018 • 2 mins Read
In order to be efficient digital marketers, we always schedule ahead content and automatically share content. However, pay attention to these 4 dangers and make sure you aren't making mistakes or missing opportunities.
Apr 4 2018 • 5 mins Read
Starting a podcast can seem a little daunting, but it's not really, at least if you have a cell phone. Podcasts are great ways to reach your audiences who don't have the time to watch videos and read blogs.
Apr 3 2018 • 3 mins Read
Small interactions based in digital platforms are what’s currently in vogue. They are small communication moments that allow users to navigate a design.
Mar 29 2018 • 2 mins Read
You’ve got to face it, humans bonding with technology is a common thing these days. Because of this, an emphatic UX design that considers the people using that technology can prove to be a game changer.
Mar 28 2018 • 7 mins Read
Ad campaigns without a strategy have such high rates of failure. Those ad campaigns that have strategy in their preparation, follow-up, and optimization are those that will increase your leads, conversions, awareness, and ROI.
Mar 28 2018 • 4 mins Read
These days digital marketing is about creating lots of content. But for most, this is too difficult. From time constraints to budgets, creating so much content can be tricky. Learn how to use one piece of content to inspire lots more.
Mar 27 2018 • 5 mins Read
Testing with real users allows us to validate the efficiency of our designs so that we can solve problems and optimize as early as possible in a project, saving time and money.
Mar 22 2018 • 3 mins Read
Follow-baiting is the practice of “following” a profile with the intention that they follow you back. Once they have your follow, then they unfollow you. It's dishonest, selfish, and needs to stop.
Mar 21 2018 • 4 mins Read
Four Essential Tips for Improving Your Instagram Video Experience
Mar 19 2018 • 5 mins Read
The best products or services are those that fulfill user needs. Needs manifest as dissatisfaction with current solutions or as unfulfilled wants in the marketing.
Mar 15 2018 • 3 mins Read
By optimizing your time and efficiency with your content marketing process, you have time to focus on the quality of your content, which is what reaches and brings value to people, and sells.
Mar 13 2018 • 4 mins Read
You can't design any product or service until you know you target user inside and out. In order to do this, you can use persona profiles to give you that in-depth look at your potential customer.
Mar 8 2018 • 3 mins Read
Focusing on being generous and humble when creating and pushing your content marketing will make your content that much more powerful and will naturally improve sales.
Mar 6 2018 • 4 mins Read
Detecting trends is necessary when designing an innovative product or service. You need to know how the world is changing if you are going to design products to change with it.
Mar 1 2018 • 3 mins Read
How can you avoid talking over your target audience's head? By studying their tech knowledge, professional level, and generation.
Feb 27 2018 • 4 mins Read
How can you avoid talking over your target audience's head? By studying their tech knowledge, professional level, and generation.
Feb 27 2018 • 4 mins Read
Use ethnographic studies to create a better user experience, inspire ideas for new products and services, as well as boost confidence that the product or service you are creating will be accepted by the final user.
Feb 22 2018 • 3 mins Read
There are so many (free) platforms out there where you can post your content and start growing your brand and following, even if you haven't launched your website yet.
Feb 21 2018 • 4 mins Read
There are so many (free) platforms out there where you can post your content and start growing your brand and following, even if you haven't launched your website yet.
Feb 20 2018 • 4 mins Read
Everyone wants to increase their community engagement, but how many are willing to put the time and effort into getting it done? We break the process down into steps depending on how much time you have to put into it.
Feb 18 2018 • 5 mins Read
Design and data- where creativity and logic come together to create intelligent product designs that have much higher chances for success.
Feb 15 2018 • 3 mins Read
User experience uses different methodologies and tools to make sure our marketing efforts reach our target audience better while saving time and money.
Feb 14 2018 • 3 mins Read
Content marketing is about being helpful. When you truly want to help people, they will trust you more and look to your brand when it's time to make a buying decision.
Feb 13 2018 • 4 mins Read
Want your idea to become a success? Want to make something innovative? The most important characteristics are to make it feasible for you, viable economically, and desirable for your customers.
Feb 8 2018 • 4 mins Read
Don't get stuck creating just one kind of ad, when there are many styles and strategies that will reach different kinds of target audiences.
Feb 7 2018 • 4 mins Read
The way you create content will tell a lot about your ultimate priorities. And your priorities will speak through in your content. Therefore, you’ll want to be careful what you priorities are.
Feb 6 2018 • 4 mins Read
Blueprints is the best design tool to visualize complex services and product experiences, with the goal of finding gaps and proposing solutions.
Feb 1 2018 • 3 mins Read
Infographics are a great, interesting way to get bite-size pieces of content and information to your followers on social media. Find out four ways you haven't thought of yet to use them.
Jan 31 2018 • 3 mins Read
Looking for a way to boost brainstorming and product design? Co-creation and its multidisciplinary team idea sessions create richer product concepts and problem solutions.
Jan 24 2018 • 3 mins Read
Posting content every day, or several times a day, is a great goal if your business is in the right place. Find out how to maintain quality, variety, and value while posting on social media everyday.
Jan 24 2018 • 3 mins Read
Find out how content marketing can make your college or education institution rise above its competitors, especially during this time of year: Winter.
Jan 23 2018 • 4 mins Read
Prototyping is all about creating a draft to use for testing and finding problems early on in the process so that your final product is as perfect as can be and ready to implement or launch.
Jan 18 2018 • 3 mins Read
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Content marketing and social media marketing are not exactly the same thing, but they are both important for providing value for and interacting with your customers and followers.
Jan 17 2018 • 3 mins Read
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The international travel outlook for the remaining months of 2022 and beyond, is looking positive. After two years of lockdowns and travel restrictions, many people are eager to travel again. Borders have either opened up completely or partially, allowing tourists and business travelers to return. Now is the time for hotels, resorts, rental properties, and other tourism-related businesses to ramp up their seasonal marketing and attract travelers.
Jan 16 2018 • 6 mins Read
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In order to improve, you need to know where the gaps in your product journey or service are. In order to find this information, you need to map out your user journey, taking into account their needs, actions, and feelings.
Jan 11 2018 • 2 mins Read
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There's no single way to create a successful social media marketing campaign, but you definitely need to have as many of these 5 qualities as possible for success and better ROI.
Jan 10 2018 • 3 mins Read